Legal Practice Management Software Marketing From a Capterra shortlist that includes Clio and MyCase to firms that actually finish the migration.

Every number here is already public, so there's no sales call required to learn them. Google Ads management is 10% of your monthly ad budget, $600/month minimum — none of your actual ad spend gets marked up before it reaches Google. SEO is priced at $50 per page per month, 10 pages minimum to start. A custom website is one of eight set packages, $1,500 up through $20,000+, all listed at /websites. No setup fee, no annual contract — just a proposal, built off numbers specific to you, in your inbox within one business day.

Probably, if your cost per signed firm keeps creeping up, trials go quiet somewhere around the trust-ledger import step, or most of your new firms still come from bar association conferences and referrals rather than anything you're actively running. Fixing any single one of those usually pays for the engagement. Hand us the site, the ad accounts, and the onboarding sequence, and your team stays heads-down on the product instead of context-switching into marketing. If trials already convert and renew fine on their own, save your money.

It's the team behind everything a firm owner sees before they ever pick up the phone: the product site, comparison pages, Google and LinkedIn campaigns pointed at the firm owners and practice managers actually shopping, and the content that wins a “CosmoLex vs Smokeball” or “alternatives to” search before a competitor gets the click. Once a trial starts, that same team keeps onboarding on track — trust accounting and conflict checking working correctly well before a firm's next filing deadline — so nothing gets lost in a handoff between three different companies.

Start by asking what they report on — a rising trial count that never converts, or actual signed, renewing firms. Then have them walk you through a specific example: how a click on a “CosmoLex vs Smokeball” search eventually becomes a signed account, and what it costs to get there. If they can't explain why a firm hesitates to migrate a trust ledger mid-case, or shrug off the question when you raise it, they're guessing at your category rather than working in it. Last, check the paperwork — your domain, ad accounts, and firm data belong in your company's name from the start, never the agency's.

The paid side moves first — trial and demo requests typically start showing up within a few weeks of launch. Organic is the slower build: category and “alternatives to” rankings generally need 3–4 months to reach page one, then they keep climbing on their own. The number worth watching, though, is how many of those trials turn into firms still renewing a year later — that usually takes 6–8 months to become clear, since it depends on onboarding and renewal email doing their job too.

We know the difference between a solo attorney's self-serve trial and a twelve-office firm's sales-assisted demo cycle, and between a straightforward matter-management sale and one where trust accounting and conflict checking carry the entire conversation. Pricing stays public, there's no long-term contract, and from the day we start, your site, your ad accounts, your analytics, and your firm data live under your company's own ownership — not held anywhere on our side.

What's on the pricing page is what you'll pay — proposals don't carry a hidden multiplier. The variable is scope: how many attorneys your platform serves, and whether most of your firms sign up solo or move through a longer, sales-assisted demo. Describe your product and where things stand today, and real numbers come back inside one business day.

Signed firms, not sessions. A landing page that gets admired but doesn't get a firm into a trial has failed, no matter how much traffic it pulled — so every page and ad is built around one action: start a trial or book a demo. From there, each signup keeps its source attached all the way to renewal, which is how you get a real trial-to-paid rate instead of a click count dressed up as a metric.

We build for both, but they don't get the same funnel. A solo attorney signs up the same day they find you, so that side leans on a frictionless trial page and a tight activation sequence — no call required. A multi-office firm brings in an office manager or IT lead before anyone commits, so that side gets more comparison depth and a demo path built for a committee, not an individual. Which one gets more of the budget depends on where your actual signups are coming from.

IOLTA setup and bar filings aren't ours to handle — those stay with your product team and your customers' own bar counsel. Where we come in: firm owners check trust-reconciliation accuracy and conflict-checking reliability before almost anything else, so we build your site and sales materials to answer those questions plainly instead of burying them in a features page. Compliance claims themselves are your product team's call, not something we write into copy.

Yes, completely. The domain, the brand files, the ad accounts, the analytics property, and every bit of firm data run under your company's own logins — we're added as a collaborator, not the owner. Leave whenever you want and nothing has to be handed back, because nothing was ever ours to begin with.

Yes — whichever CRM your team is already in, we plug into it rather than asking you to adopt ours. Trial signups and demo requests show up there with their source attached, so a firm that started as a “CosmoLex vs Smokeball” search is still traceable as that same search by the time it renews.

Two to four weeks is typical, start to finish. The real variable is you: how fast we get product screenshots, a clear read on how you want to sit against Clio, MyCase, and the rest, and one round of feedback on drafts. Once we have those, the launch date is fixed, not a moving target.