Marina Management Software Marketing Stop losing signed marinas to next year's budget cycle.

Budget somewhere in the low thousands a month for the site, campaigns, SEO, and lifecycle email combined — that figure sits apart from whatever you spend on the ads themselves. Google Ads management is a flat 10% of your monthly ad budget, with a $600 floor, and we never tack on a markup over the media spend. SEO runs $50 per page per month, with a 10-page minimum to start. Websites come as one of eight fixed one-time packages, $1,500 to $20,000+ (see /websites for the full breakdown), so you pick the tier that fits where your platform is today. There's no setup fee, and a proposal with your real numbers lands in your inbox within one business day.

It's worth the cost the moment you can point to the actual leak — a cost per signed marina that keeps climbing, demos that go quiet right after a good call, or a pipeline still leaning on the AMI trade-show booth and word of mouth between harbormasters. Fixing any one of those usually covers what we charge on its own. We take the site, the paid and organic acquisition, and the demo follow-up email off your plate so your team can stay focused on the platform. If demo requests are already climbing without our help, there's nothing broken here to fix.

One team owns everything between a search query and a signed marina: the demo-request site and its landing pages, the Google and LinkedIn campaigns built for owners and harbormasters, the SEO and content chasing comparison and “[incumbent] alternative” searches, and the email sequences that keep a demo from cooling off — a single number to hold accountable for the whole thing, not a piece of it.

Start by asking what they're actually optimizing for — booked demos or raw traffic, since those pull in different directions. Then ask whether they can trace a signed marina back to the exact keyword and campaign behind it, and whether they genuinely understand that owners evaluate on dockage revenue per slip and occupancy, not a spec sheet. Confirm the site, ad accounts, and customer data stay registered in your company's name. And ask them directly how they'd move your demo-to-close rate — a vague answer there tells you most of what you need to know.

Paid search and LinkedIn typically start producing demo requests within the first few weeks. Organic rankings for category and “[incumbent] alternative” terms take roughly 3 to 4 months to build, and closer to 6 to 8 months before that channel is a steady source of demos on its own. Follow-up email starts lifting your close rate almost immediately, since it's working demos you've already paid to generate. The one thing specific to this category: because marina buying decisions cluster in the off-season, a campaign that launches ahead of fall haul-out tends to land better than one starting mid-summer, when every harbormaster on your list is too busy running the marina to take a call.

The site, the ads, the SEO, the AI-search work, and the follow-up email run under one roof, so nothing gets dropped in a handoff — and we're measured on demo requests and signed marinas, not on traffic. Pricing is posted in public, every contract runs month-to-month, and your site, ad accounts, analytics, and customer records belong to your company from day one.

The real starting price for every service is already sitting on the pricing page — none of it hides behind a sales call. What actually changes deal to deal is scope: page count, ad budget, which website package fits. Tell us about your platform and we'll turn exact numbers around in a free proposal within one business day, no strings attached.

Demo requests, signed marinas, and expansion revenue — a visitor count on its own has never paid anyone's invoice. Every landing page and CTA is built to get a demo booked, and every one of those demos gets traced back to the campaign that produced it, so you're looking at a real CAC and a real LTV per channel, not a traffic report.

Yes, and the two buy differently. An independent marina wants a one-screen demo request that proves the ROI case fast. A multi-location group — often private-equity-backed now and evaluating a platform across a whole portfolio of properties — needs content and ICP-targeted ads built for a slower, committee-driven decision. Since most vendors in this category sell into both, we shape each campaign around whichever one your actual prospect is.

Every account — site, brand assets, ad platforms, analytics, customer data — gets opened and owned in your company's name, never ours. We stay month-to-month specifically so there's no lock-in; leave whenever, and everything simply stays exactly where it already lives.

Yes — we build around whatever you're already running, HubSpot, Salesforce, or your own product analytics stack, so demo requests and signed marinas flow through automatically, and attribution survives the entire trip from that first search to closed-won.

Most marina-software sites and landing pages go live in 2 to 4 weeks. The real pace-setter is how fast we get your product story, screenshots, and feedback back from your side — you'll have a real schedule before any of it gets built.