A 90-day marketing plan for an audiology practice

Most people wait a long time before they ever search for help, and by the time they do, the hearing loss is often hard to keep ignoring. The search itself is frequently done by someone else entirely, an adult child who's noticed dad keeps turning up the television, or a spouse who has repeated the same sentence one too many times. That means the plan has to work for two different searchers at once: the patient, and the family member acting on their behalf.

Once someone does search, booking a hearing test itself moves fast, since it's low commitment and often free. The decision slows down considerably once hearing aids and their price enter the conversation. Independent clinics rarely win that moment by being cheaper than an online or big-box seller; they win by proving that a real fitting, actual ear verification, and ongoing aftercare are worth paying for. That argument has to show up everywhere over the next 90 days, on the site, in the ads, and in every follow-up message.

Google Ads starts first, because it's the only channel that can put your practice in front of a ready-to-book patient, or their family member, inside the first week, while the rest of the plan is still being built. Every campaign targets hearing tests and hearing aid fittings by name, since those two services pay the bills.

Local SEO and your Google Business Profile come next. Ranking in the map pack for a search like “hearing aids near me” without paying for every click takes months, not days, so the groundwork, photos, service pages, correct categories, needs to go in early to have time to mature. Reviews run alongside both from day one, since someone deciding whether to trust a clinic with a big purchase checks reviews before almost anything else.

Email and recall reminders switch on last, once real patients exist in the system to follow up with, and they matter most after these 90 days end, when the first wave of fitted patients starts needing adjustments and, eventually, a second pair.

There's no single right ad budget for every audiology practice, since it depends entirely on how many competing clinics are already bidding on the same searches in your market. What's fixed is our own side of it: Google Ads management is 10% of whatever you spend, with a $600-a-month minimum, and none of that fee comes out of the money that actually reaches Google.

A starter budget sits right at that $600-a-month floor, enough to test the two or three searches that matter most in a single market. A working budget covers more of the surrounding terms, including specific hearing aid brands and tinnitus care, without hitting a daily ceiling by lunchtime. A larger budget makes sense once the first stretch of results shows a cost per new patient worth paying more to repeat.

In the first four weeks, the website gets rebuilt around booking a hearing test rather than listing services only someone in the industry would recognize. Categories and photos get sorted on the Google Business Profile, claiming it first if nobody already has, and call tracking goes live so every phone call and form fill traces back to its source. Google Ads launches on the small handful of searches that matter most, and a review request goes to the first patient seen in that window.

The next four weeks add pages for the hearing aid brands and models you dispense, a dedicated tinnitus care page, and a page for each town or neighborhood worth targeting on its own. Ad spend shifts toward whichever searches are actually producing booked tests, not just clicks. Recall emails start going out to patients in their trial period, since the real decision often happens at the follow-up, not the first visit.

By the last four weeks, the job becomes widening whatever is already pulling its weight. AI-search content goes live, written so an assistant has something specific to say when asked where to get a hearing test nearby. Review volume should be climbing steadily, and everything learned across the first two months gets used to decide whether the ad budget grows, holds, or shifts toward a different search.

Track cost per booked hearing test separately from cost per fitted patient, since those are two different numbers, and a clinic that only watches the first one can convince itself a campaign is working when it's really just producing free consultations that never turn into a device sale.

Watch your map pack position for your two or three most important searches, your review count and rating over time, and the share of calls that actually book an appointment versus the ones that get missed or land in voicemail. A falling percentage of booked calls usually points at a front-desk problem, not a marketing one, and no amount of extra ad spend fixes that on its own.

Google Ads management is 10% of your ad budget, with a $600-a-month minimum, and we add no markup on top of what you spend with Google. SEO runs $50 per page, starting at 10 pages a month, the pace we'd use to build the brand, tinnitus, and neighborhood pages described above.

If your current website can't carry this plan, a new one is a one-time cost, one of eight packages from $1,500 to $20,000 or more depending on size and features (the full list is at /websites). Setup is $0 either way, everything runs month to month with no contract, and there's a 30-day guarantee: if the first month doesn't convince you, you don't pay for it. Tell us about your practice and a free proposal with real numbers lands within one business day.