A 90-day marketing plan for a dental practice

A new patient rarely wakes up wanting a dentist for no reason. Pain, a cracked tooth, a wedding coming up, or a new insurance plan usually starts the search.

Once that trigger hits, most people open Google, not a phone book. They search something like "dentist near me" or a specific need like "dental implants" or "emergency tooth pain," then pick from whoever looks trustworthy in the first few results: real reviews, a site that loads fast, and a clear way to book.

High-value work behaves differently. A patient comparing implant or Invisalign providers will look at more than one practice, read reviews carefully, and sometimes ask about financing before booking a consult. That means the page they land on has to do more selling than your homepage does for a routine cleaning.

Existing patients are a separate story. They come back because someone reminded them, not because they remembered on their own. A practice that treats recall as optional is quietly leaving hygiene and treatment revenue unclaimed every single month.

Start with tracking and Google Ads together. Ads put you in front of people searching right now for a dentist, an emergency visit, or a specific treatment, and tracking tells you which searches actually turn into booked patients from day one.

Local SEO comes next, aimed at your city or neighborhood plus the treatments you want more of. It takes longer to build than ads, but once it works you stop paying per click for that patient.

Reviews run the whole time in the background. A steady flow of new reviews, not just a pile from three years ago, is often the deciding factor between two practices a patient is choosing between.

Email and recall come last in the build order but not in importance. Once new patients are arriving, automated reminders keep them on schedule for hygiene visits and bring back anyone who started treatment and never finished.

Weeks 1 to 4: get call and form tracking working so every new patient can be traced back to a source. Launch Google Ads on your highest-value treatments first, since those cases repay the ad spend fastest. Claim and clean up your Google Business Profile and start asking every happy patient for a review.

Weeks 5 to 8: build or fix the pages on your site for implants, Invisalign, and cosmetic work specifically, since a shared "services" page rarely convinces a comparison shopper. Start local SEO content aimed at your area. Set up a review-request flow that goes out automatically after appointments instead of relying on someone to remember.

Weeks 9 to 12: turn on recall and reactivation email for patients overdue for hygiene visits or who never came back to finish treatment. Review the first three months of tracking data and shift ad budget toward whichever treatments are actually producing booked patients, not just clicks.

There is no single right number, but the pieces are public. Google Ads management is 10% of your ad budget, with a $600 a month minimum, and every dollar of that budget goes to Google with no markup on top.

SEO is priced at $50 per page with a 10 page a month floor, so organic content work starts at $500 a month for the writing and optimization alone, on top of whatever ad spend you choose.

If your current site is slow or doesn't clearly sell implants and cosmetic work, a rebuild is a one-time cost, with packages running from $1,500 up to $20,000 or more depending on scope. There is no setup fee either way, and plans run month to month.

Cost per new patient matters more than cost per click, because a cheap click that never books is worth nothing. Split this by treatment type where you can, since an implant patient and a cleaning patient are not the same win.

Watch how many booked patients come from ads versus organic search versus reviews and referrals, so you can see which channel is actually carrying the practice.

Track recall completion: how many patients due for a hygiene visit actually rebooked, and how many treatment plans that were started actually got finished. Both are common places where a practice loses revenue it already earned.

For the plan above, expect Google Ads management at 10% of whatever budget you set, $600 minimum, plus your ad spend itself with no markup. SEO content and optimization runs $50 per page starting at 10 pages a month.

A new or rebuilt website, if you need one, is a one-time package from $1,500 to $20,000 or more depending on how many pages and features you need. Everything is month to month with no long contract, setup is $0, and there is a 30-day guarantee: if the first month doesn't work out, you don't pay for it.

Tell us about your practice and we'll turn this general plan into exact numbers in a free proposal within one business day.