Skip to content

Migration: Etsy to Shopify

Own your storefront. Launch it on Shopify.

You cannot redirect an Etsy listing to Shopify, because you do not own etsy.com. This is a launch, not a URL migration: rebuilding your catalogue on your own domain and pointing your existing Etsy traffic toward it.

  • No transaction fee cut on sales going forward
  • Full catalogue rebuilt from your Etsy listings
  • Free scope within one business day

What moves, and what has to be rebuilt

Your catalogue, your customers, your own domain.

Products, variants, and photos

Every Etsy listing, its variations, and its photos get rebuilt as a Shopify product. Etsy's own listing description and tags do not transfer directly, since Etsy's fields are built for its own internal search, not for Google, so descriptions are rewritten for your own site rather than copied.

Bringing your Etsy traffic across

Since etsy.com pages cannot redirect to your Shopify domain, the bridge is your Etsy shop banner, the About section, and any packaging inserts, all pointed at your new store. We write that copy so browsing Etsy shoppers know where to find you directly.

What does not come with you

Etsy reviews, shop stats, and sale history stay on Etsy and cannot be exported into Shopify. Your product photos and descriptions can move; your review count and shop age, which build trust on Etsy's own marketplace, start over on your new site.

Tracking, built from zero

Etsy gives you shop stats, not GA4 or Google Ads data, since Etsy owns that relationship. We set up GA4, conversion tracking, and a Google Shopping feed fresh on Shopify, since none of that infrastructure exists yet for your business outside Etsy.

What changes running your own store

You stop sharing your margin with Etsy on every sale

Etsy charges a listing fee, a transaction fee, and a payment processing fee on top, stacked on every order. A Shopify store carries its own subscription and processing cost, but nothing is taken as a cut of each individual sale the way Etsy's fee structure works.

You start outside Etsy's internal search, in Google's instead

Etsy ranks listings inside its own marketplace search, which is not the same system as Google. A brand-new Shopify store has no Google trust yet and needs real SEO work: enough product and category pages, reviews rebuilt on your own site, and links pointing at your domain, not a shortcut from Etsy traffic alone.

You gain a real customer list

Etsy limits how sellers can contact buyers outside its own messaging system, which keeps most of that relationship inside Etsy. A Shopify store captures emails directly at checkout, so you can build a list and run your own follow-up, something Etsy's policies do not allow the same way.

What we cannot promise

We cannot promise your Shopify store instantly outranks the Etsy competitors you are used to, since Etsy's own search and Google's are different games. What we can promise is a real foundation: pages built to be found, and tracking that shows what is actually working.

How the launch runs

01

Export and rebuild the catalogue

We pull your Etsy listings and rebuild each one as a Shopify product, rewriting descriptions for Google rather than Etsy's internal search.

02

Build, connect, and test

The Shopify store is built, GA4 and conversion tracking installed fresh, and your Etsy shop pages updated to point traffic at the new site.

03

Launch and grow

The store goes live, the sitemap is submitted to Search Console, and we track early performance since a new domain has no history to lean on yet.

Etsy to Shopify launch FAQ

Launch a store that is actually yours.

Tell us your Etsy shop's link and roughly how many listings you run. We will scope the rebuild and send back a firm price within one business day.

Keep exploring:

How much does a Shopify marketing agency costGA4 ecommerce tracking setupMerchant Center feed managementEcommerce website designWebsite and platform migrations we run