Wix to WordPress
Move from Wix to WordPress without losing rankings.
Wix hosts the design and the hosting together. Moving to WordPress means rebuilding both, so the plan has to cover every page, every redirect, and every tracking tag before the domain changes hands.
- Every Wix page mapped to its WordPress equivalent before build starts
- 301 redirects live the moment the domain switches, not after
- GA4 and Google Ads verified on WordPress before Wix is turned off
What a Wix exit covers
Four jobs, worked through in this order.
The entity map
We list every Wix page, blog post, and Wix Stores product if you sell online, plus the images and files attached to each one. Wix does not offer a WordPress-ready export, so this list comes from a manual crawl of the live site and your Wix dashboard, not a single click.
The redirect plan
Each Wix URL gets a 301 destination on WordPress before launch. Wix's own URL Redirect Manager stops working the moment your domain points at WordPress, so the whole map has to live in a WordPress redirect plugin from day one, not split across both platforms.
Tracking that must survive
GA4, Google Ads conversion tracking, and a Google Tag Manager container all get tested on WordPress before launch, including any enhanced conversions tag. Wix Stores sellers also get their Merchant Center feed pointed at a new source before the old one stops updating.
Launch acceptance checks
We treat launch as done only once three things hold true: a sample of your busiest URLs redirects correctly, no page on the new build carries a stray noindex tag, and GA4's real time view has logged an actual conversion.
What actually changes underneath the hood
You gain a plugin library Wix does not have
WordPress opens up thousands of plugins for forms, SEO, page speed, and industry specific tools that Wix's closed platform never offered at all.
You lose Wix's all in one hosting
Wix bundles hosting, security patching, and backups into one dashboard. On WordPress, you or your host carry that job, so pick a host that manages it or budget for someone who does.
Your editor changes too
Wix's drag and drop editor and WordPress's block editor place content differently on the page, so most sections get rebuilt rather than copied, even when the words themselves stay the same.
Blog URLs usually need mapping one by one
Wix blog posts often sit under a fixed pattern such as yoursite.com/post/title, while WordPress permalinks are entirely your choice. When the two do not match, every post needs its own line in the redirect plan, not a single rule for the whole blog.
How a Wix account gets replaced without a traffic dip
01
Audit and map
We start by crawling every live Wix URL and downloading your Search Console history, since neither system hands over a ready made list of what is actually earning traffic.
02
Build on staging
WordPress takes shape on a private staging address while Wix keeps serving visitors, so your Stores catalog and blog stay indexed right up until the new build passes review.
03
Switch and verify
When staging is approved, we flip your domain's DNS to WordPress, push every redirect live in that same window, and check GA4 is recording before signing off on launch.
Wix to WordPress migration questions
Not as a finished import. Wix keeps no file format any other platform can open, so every page, post, and Stores listing gets typed back into WordPress from the entity map, with images pulled over one at a time.
A short dip while Google recrawls the new URLs is normal even on a clean migration. Sustained losses almost always trace back to a missed redirect or a page that lost its content, which is why we spot check the highest traffic URLs before and after launch.
If you already own the domain outside Wix, we point it at WordPress and the change can take effect within hours. If Wix registered the domain for you, it needs transferring or unlocking first, and we flag that early so it does not delay launch day.
Keep paying for Wix through the first few weeks after launch, since that gives you a safety net if a page or image turns out to be missing. Once Search Console shows the new URLs indexed and every redirect checks out, cancel it.
A modest site with no Wix Stores catalog usually moves inside three weeks once the entity map is finished. A large product catalog or a heavy blog archive stretches that mostly at the content recreation stage, not the technical cutover.
Ready to move off Wix without losing what you built?
Tell us how many pages, posts, and Wix Stores products your site holds. We will turn that into a free proposal within one business day, priced once as a project somewhere between $1,500 and $20,000.