Mobile Game Growth
Turn app store searches into installs & paying players.
SearchPod runs your store listing, UA, ASO, AI search, and live-ops messaging as one system that turns app store searches into installs.
- UA aimed at players already searching for a game like yours
- A store listing built to turn browsers into installs
- Every install traced back to its source, so you know your real ROAS
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Found your game
Genre or store search
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Installed the game
Downloaded and opened
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Converted to a paying player
Made a purchase
One team. One growth system.
- Store Listing
- User Acquisition
- ASO & SEO
- AI Search
- Live-Ops Messaging
- Reviews
- the retention checkpoints every UA plan is judged on
- D1 / D7 / D30 the retention checkpoints every UA plan is judged on We track every install past the tap to these checkpoints, so you see which campaigns bring players who actually stick.
- cheaper to retain a player than win a new install
- 5× cheaper to retain a player than win a new install Live-ops messaging and onboarding turn new installs into returning, paying players.
- for your store listing, UA, ASO, AIO & live-ops messaging
- 1 partner for your store listing, UA, ASO, AIO & live-ops messaging No juggling five vendors who don't talk to each other.
Industry figures shown for context; results vary by genre, platform, and monetization model.
Why Growth Stalls
Why great games still run out of installs.
Shipping a fun game doesn't fill the funnel. Here are the four leaks that stall mobile game growth — and how we plug them.
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Your store listing gets browsed, not installed
Traffic reaches your App Store or Google Play page, but a generic icon and screenshots that don't show real gameplay don't earn the tap.
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Installs are cheap, but players don't stick around
Cheap installs from the wrong network churn before they finish the tutorial.
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Players install, then quit before they ever pay
Most new players never reach the moment that hooks them.
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Players search, and a competitor's game gets the tap
People search “best [genre] game” in the store, on the web, and in AI chats before they pick one.
Your growth engine
More installs, retained players & revenue, from five channels feeding one pipeline.
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Store Listing & CRO
Browsers to installs
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User Acquisition
Google, Meta & TikTok
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ASO & SEO
Wins genre searches
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AI Search (GEO)
Named by the assistants
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Live-Ops Messaging
Installs to payers
More installs, retained players & paying users
User Acquisition (UA)
Paid user acquisition for mobile games. Reach players the moment they're ready to install.
Google App campaigns, Meta, TikTok, and the major game ad networks aimed at players already searching for a game like yours, a store listing built to convert the click, and every install tracked to its real ROAS.
- High-intent keywords and audiences that reach ready-to-install players
- A store listing and gameplay creative engineered to turn clicks into installs
- Every install, retention checkpoint, and purchase tracked back to its ROAS
Sponsored
yourgame.com
The Puzzle Game Players Actually Keep Playing
Hundreds of levels, no pressure, no pay-to-win. Free to download — play offline anytime. Available on iOS and Android.
- Screenshots
- Free Download
- What's New
Download free
competitor-game.com
Play Now — Free Puzzle Game
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BlockDrift
You4.8 4.8 out of 5 stars, · 22,400 ratings
“Finally a puzzle game that doesn't nag me to pay. I've played every day for months.”
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Puzzlewood
4.7 4.7 out of 5 stars, · 18,900 ratings
“Hundreds of levels and it never feels repetitive. Great for a quick break.”
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TilePath
4.9 4.9 out of 5 stars, · 31,100 ratings
“The new update added a whole new world. Still my go-to game after a year.”
Organic & App Store Visibility
Organic & app store visibility. Rank where players search and decide.
Players search inside the App Store and Google Play, and on the open web before they ever open a store.
- Top rankings for genre & “best [type] game” searches
- A store listing — keywords, screenshots, gameplay trailer — tuned to convert search into installs
- Stronger App Store & Google Play ratings that lift trust and ranking together
High-Intent Visibility
The searches that decide which game gets the install.
When someone's ready to try a new game, they search — in the App Store, on Google, and in AI assistants.
Page one of Google, the App Store & Google Play
Keywords with install intent — the searches we build your store listing, ads, and content to win.
- best puzzle games
- best puzzle games 2026
- offline puzzle game
- [genre] game for iphone
- [genre] game free download
- alternatives to [competitor game]
- best [genre] games for android
- [genre] game reviews
- top rated puzzle game
- [competitor game] vs [competitor game]
- [genre] game no ads
- best mobile game to play offline
Google Search · App Store Search · Google Play Search
Recommended by AI search
When someone asks ChatGPT or Gemini what game to download, we work to make your game the answer.
- “What's the best puzzle game for iPhone?”
- “Recommend a free mobile game with no pay-to-win.”
- “What are the best alternatives to [competitor game]?”
- “Which mobile game is best for playing offline?”
- “What's the best-rated puzzle game on Android?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are samples — the real list is built around your genre, players, and competitors. Rankings and AI visibility take time and compound.
Live-Ops Messaging
Live-ops messaging for mobile games. Turn free installs into returning, paying players.
The installs you've already won are your cheapest players.
- Onboarding flows that get new players to their first win fast
- Retention and win-back nudges timed to your update calendar
- Purchase and offer campaigns that grow payer conversion
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Welcome — here's how to get started
Your first quest is ready. Here are the 3 steps to your first win.
Onboarding -
Come back — your streak is waiting
You're 1 session away from unlocking the next level pack.
Retention -
New update is live — here's what's new
Fresh levels, a limited-time event, and a welcome-back bonus inside.
Re-engagement
Proof, not promises
Track every install, retention checkpoint, and dollar.
One dashboard shows how every channel turns into installs, retained players, and payers — so you always know your ROAS and what to scale next.
Installs & Retention Turn installs into retained players
Every install is captured, tagged with its source, and tracked through Day-1, Day-7, and Day-30 retention the moment it happens.
Every install traced to its source
See which campaign, keyword, or channel produced each install — so budget moves to what actually brings players who stick around.
Retention checkpoints built in
See how many installs reach Day-1, Day-7, and Day-30, and where they drop off, so onboarding keeps getting better.
ROAS & LTV See your real ROAS and payback
Every purchase is connected back to the campaign that produced the install.
True cost per install
Ad spend, installs, and purchases tied together — so you always know what an install costs, and which way that number is moving.
Channel-level LTV
Google, Meta, TikTok, and organic tracked separately, so you can see which channel brings the players who stay and spend.
Monetization & Conversion Lift your install-to-payer rate
Most game revenue is won or lost in the first few sessions. We instrument retention, spot where players drop off, and show which onboarding steps and messages move the install-to-payer rate.
Session and retention tracking
See how many players come back on Day 1, 7, and 30, and which onboarding flows create active, sticky players.
Install-to-payer conversion
Every install is followed to its first purchase, so you know which campaigns and messages produce players who stick — not just downloads.
Reviews & Ratings Turn happy players into proof
App Store and Google Play ratings tip both conversion and ranking. We prompt happy players at the right moment and put that proof where it wins the install.
App Store & Google Play review engine
Happy players get a well-timed prompt to rate you on the App Store or Google Play — a steady stream of fresh proof that wins the install.
Every new rating in one view
New ratings across the App Store and Google Play land in one view, so you can reply fast and protect your average.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for mobile games, without the mystery
Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600-a-month minimum, and your full budget goes to media — no markup from us. ASO and SEO content run $50 a page, starting at 10 pages a month. If you need a new store landing page or website, custom websites are eight one-time packages from $1,500 to $20,000+ (see /websites for details). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means if you're not happy, you don't pay. Tell us about your game and we'll send exact pricing in a free proposal within one business day.
If installs are expensive but players don't come back, your store listing isn't converting browsers into downloads, or growth still depends on one lucky feature or viral moment, yes — closing one of those leaks usually covers the fee. We handle the store listing, paid and organic acquisition, and live-ops messaging so your team can stay on the game. If installs are already growing and retaining on their own, keep that engine running.
It owns every channel that produces installs, retained players, and revenue. SearchPod builds your store listing and landing page, runs UA campaigns across Google, Meta, TikTok, and the major game ad networks, wins the genre and AI-search queries players use to find a game like yours, and sends the live-ops messaging that brings lapsed players back for the next update — one team, one funnel.
Look for proof they know games, not just apps: do they optimize for retention and payer conversion or just raw installs, can they trace an install to ROAS and LTV, and do they understand free-to-play versus premium funnels? Then check ownership — your store listing, ad accounts, and player data should stay in your name. Ask any candidate how they'd lift your Day-7 retention; a vague answer tells you everything.
UA campaigns usually produce the first installs within a few weeks, and creative testing keeps improving your cost per install from there. Rankings for genre and “best [type] game” searches take a few months to build, then keep compounding. Live-ops messaging starts lifting your Day-1 retention from week one — so revenue grows while organic catches up.
We run the whole funnel — store listing, UA, ASO, AI search, and live-ops messaging — so nothing falls between vendors, and we're judged on retained, paying players, not raw download counts. Pricing is public, contracts are month-to-month, and your store listing, ad accounts, analytics, and player data stay yours from day one.
Yes. We run store listing optimization, UA, and live-ops messaging for both the App Store and Google Play, tuned to how each platform actually ranks and converts — Apple's discovery leans editorial and curated, Google Play's leans keyword-and-algorithm driven. If you're only live on one platform today, we build the plan around that and add the other when you're ready.
Yes. Before we spend real budget on a wide launch, we run a soft launch in a small set of test markets to check cost per install, early retention, and monetization against your targets. If the numbers hold up, we scale UA into your full launch markets; if they don't, we fix the store listing, onboarding, or creative first — so you're not guessing with your full budget.
On retained, paying players — never raw download counts. We optimize the store listing and campaigns for installs that stick, then connect every install back to the campaign that produced it, so you can see your true cost per install, your Day-1/Day-7/Day-30 retention, and the ROAS behind each channel.
Yes. Everything lives in accounts your studio owns — App Store Connect, Google Play Console, ad accounts, analytics, and player data. We're month-to-month, and if you ever leave, it all simply stays where it is.
Yes. We work inside the attribution and UA stack you already use — AppsFlyer, Adjust, or another mobile measurement partner, plus networks like AppLovin, Unity Ads, and Meta — so every install and in-game event is tracked correctly and attribution stays clean from click to first purchase.
Free Proposal
Let's grow your installs.
Tell us about your game and what's stalling growth — we'll map the store listing, the campaigns, and the live-ops messaging, with real pricing attached.
- A scoped plan built from our public pricing
- Free audit of where your funnel loses installs
- You'll hear from a real specialist within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your game and where growth stalls. You'll get a scoped plan with real pricing, plus a free audit of your store listing and funnel. No obligation, no pressure.