Your website, your funnel, your Google Ads, your SEO, your tracking — built end-to-end for Canadian lenders. Exclusive leads. Pre-qualified borrowers. No percentage-of-spend pricing. No long-term contracts.
Six design concepts · Mortgage & finance
Three brokerage directions plus one each for credit unions, private lenders, and commercial finance. Every demo below is a live, working site — click through to size up the aesthetic. The final build is custom to you: your colors, your copy, your photography, your funnel logic.
Mortgage brokerage
Modern & minimal — first-time buyer audience
Mortgage brokerage
Heritage & premium — high-net-worth clientele
Mortgage brokerage
Data-driven dark mode — rate-shopper focus
Credit union
Community-focused — member-first warmth
Private lender / MIC
Efficient & confident — fast-approval private capital
Commercial mortgage lender
Industrial & bold — developer / B2B commercial
These are illustrative design concepts. Brand names and numbers inside each are representative of the vertical, not claims about a real operator. Your finished site is built from scratch on your domain, in your brand.
Average launch — audit to live
Canadian lenders in our partner network
Percentage-of-spend pricing on ads
Every engagement. No contracts.
What’s broken
Aggregator-bought lists are resold the moment they hit your CRM. Your close rate becomes a function of who dials first — not who has the better rate.
Borrowers compare three lender sites before booking a call. If yours loads slowly, doesn't render on mobile, or buries your rate calculator three clicks deep, you've already lost.
Without a pre-qualification step in your funnel, every $80 click could be a 19-year-old researching a school project. Filtering happens before the call, or it doesn't happen at all.
Stress-test, GDS, down payment, credit range — those questions belong in the funnel, not in the first phone call. Your LOs should close, not screen.
Sound familiar?
What we build
Most lenders end up with a designer for the website, a media buyer for ads, a freelancer for SEO, and a CRM consultant tying it all together. Every handoff is a place leads disappear. SearchPod builds all five in one engagement.
A branded, fast, mobile-first site built on Next.js — designed for your brokerage and the borrowers you actually want. Start from one of our finance-vertical design concepts (six samples below) or we design from scratch. Either way, every site is fully customized to your brand. You own every line of code.
An 8-step branded funnel with real Canadian stress-test math. Conditional logic for purchase / refi / renewal / HELOC. Live LTV indicator, GDS/TDS calculation, optional broker handoff. Try the working demo further down this page.
Daily-managed campaigns built around your brokerage's licensing footprint. Keyword research tuned to your loan products, not generic mortgage terms. Negative-keyword discipline that protects your spend from rate-shoppers and DIY searchers.
Local SEO for every market you're licensed in. Long-form content that ranks for the questions borrowers actually search ("mortgage stress test 2026", "refinance penalty calculator", "HELOC vs second mortgage"). Schema markup, GEO files, AI-search ready.
GA4, GTM, conversion tracking, server-side enhanced conversions. Pre-mapped CRM handoff (HubSpot, Salesforce, custom Postgres) so qualified leads land in your pipeline already scored, never re-asked.
One piece of the system, working live
Eight steps. Real Canadian stress-test math. Conditional paths by loan purpose. Try it end-to-end — the qualification logic is the same one we’d skin to your brand.
Get started
Tell us why you're exploring a mortgage — we'll tailor the rest to your situation.
We don't run a credit check. Nothing is shared with any lender unless you ask us to connect you.
Want this on your site?
How we work
We audit your current site, ad accounts, lead sources, and the last 30 days of form submissions. We identify the leaks. You get a written plan in 48 hours.
Branded website + funnel + ad campaigns + tracking + CRM integration. Daily Loom updates. You see progress every day, not just at month-end.
Soft launch to a 20% traffic split first, full launch by day 14. We monitor every conversion path. Hotfixes ship same day.
Weekly drop-off review, A/B copy tests, ad-account daily-touch optimization. The system gets smarter every seven days.
Why SearchPod
Every line of your site is written by the people executing your campaigns. No handoffs to subcontractors, no template-shop limitations, no 'that integration isn't possible.'
FSRA, BCFSA, AMP, PIPEDA, OSFI B-20 — we know the regs that govern your ads, your data, and your stress-test calculations. Your campaigns won't get suspended for a wording mistake.
Most agencies take 10–20% of your ad budget — meaning they get paid more when you spend more. We charge a flat retainer. We profit from your results, not your bills.
Your site, your ad accounts, your lead data, your analytics, your CRM. We build it on your infrastructure, in your name. If you ever leave, you take it all with you. No vendor lock.
Most agencies ship you a curated 12-page report once a month. We give you a live dashboard with the same numbers we look at every morning. Daily, not monthly.
If we haven't moved a needle worth keeping in 30 days, we refund the management fee. Results earn retention, not lock-in clauses.
Frequently asked
Both. We've built systems for FSRA-licensed mortgage brokerages, federally-regulated lenders, credit unions, and private mortgage corporations (MICs). The compliance wrapping differs by license type — we handle the disclosures and consent flows that match yours.
Either. If your existing site is on a stack we can extend (Next.js, WordPress, Webflow, Squarespace), we'll iterate on it. If it's slow, hard to update, or built on a closed platform, we rebuild — starting from one of our design concepts and customizing it end-to-end for your brand. Both paths get you to the same end-state.
Aggregators sell the same lead to 5–8 brokers. We build *your* lead-gen system on *your* domain — every lead is exclusive to you, captured on your site, scored before it reaches your CRM. No bidding war, no 'who dialed first.' Cost-per-acquisition over 90 days is typically 40–60% lower than aggregator pricing for equivalent close rates.
You. Every lead, every line of code, every ad account, every analytics property is yours from day one. We build on your infrastructure under your name. If you ever stop working with us, the entire system stays with you.
Built in. Our funnel collects only what's needed to qualify, never pulls credit, and follows PIPEDA-compliant consent patterns. Ad copy is reviewed against FSRA / FCAC marketing rules before publication. We document the data flow so your compliance team can sign off.
Yes. We've integrated with HubSpot, Salesforce, Filogix Expert, BluMortgage, Velocity, and custom Postgres / Supabase setups. Lead handoff is structured (income, debt ratios, LTV, credit bracket already mapped) so your CRM doesn't need a separate intake form.
Honest answer: maybe. Our typical client is a brokerage with 3+ agents, a credit union with multiple branches, or a lender funding $20M+/year. If you're solo with strong referrals, we'd suggest starting with a focused website rebuild ($1K–$2K range) and adding ads only when volume justifies it. We'll tell you up front in the audit.
Get your custom proposal
No pricing yet. No sales pitch. We write back with a specific plan — design direction, system architecture, timeline, expected lift — and you decide whether to move forward.