How is this different from buying leads from an aggregator?

Aggregators sell the same lead to 5–8 brokers within hours of capture. Our funnels capture leads on your own site, so they're exclusive to you — no resale, no bidding war, no 'who dialed first' lottery.

Do we own the leads, or does SearchPod?

You. Every lead belongs to you — your CRM, your contact records, your remarketing audiences. We don't resell, syndicate, or retain a copy.

How does the qualification math actually work?

It's real Canadian mortgage math — OSFI B-20 stress test (contract rate + 2%), GDS ratio capped at 39%, TDS at 44%, CMHC minimum down payment rules, semi-annual compounding. No credit pull — just accurate browser-side calculations that filter tire-kickers out before they hit your pipeline.

Will this work for a federally-chartered bank, not just a brokerage?

Yes. The funnel pattern is lender-agnostic. We've built variants for FSRA-licensed mortgage brokerages, credit unions, and federally-regulated lenders.

Can we embed the funnel in our existing site?

Either standalone page, embedded iframe module, or native React component that drops into your existing Next.js, Webflow, or WordPress site.

What about PIPEDA compliance and credit-pull disclaimers?

The funnel never pulls credit. Consent is explicit, language is PIPEDA-compliant, and we document the data flow so your compliance team can sign off before launch.

Do you work with credit unions too, or only mortgage brokerages?

Both. Credit unions and mortgage brokerages have different member-acquisition dynamics, and we tune the funnel accordingly.

Mortgage marketing agency · Canadian-built

More mortgage leads in 90 days. Without buying another aggregator list.

We build the website, run the Google Ads, fix the SEO, and rank you in AI search — all in one engagement, on your domain, owned by you. Exclusive leads, pre-qualified before they reach your CRM.

High-converting site

Google Ads

Local + national SEO

AI search ranking

Get my 90-day projection See how the system works→

Canadian-owned

30-day money-back

FSRA / PIPEDA compliant

Month-to-month, no contracts

How the engagement runs

Four operating principles every engagement runs on.

Exclusive leads

Every lead is captured on your domain, in your name. Never resold. Never shared with another broker.

Pre-qualified before the call

Income, debt ratios, LTV, and credit bracket are scored in the funnel — not in the first phone call your LO makes.

Daily ad management

Daily-touch optimization on every account. Not weekly auto-pilot. Not monthly PDF reports.

You own everything

Your site, your ad accounts, your lead data, your analytics, your CRM. If you ever leave, the entire system stays with you.

Why your current marketing isn’t working

Four lead-flow leaks every mortgage business has, and most don’t even measure.

You're paying for leads five other brokers already called.

Aggregator-bought lists are resold the moment they hit your CRM. Close rate becomes a function of who dials first — not who has the better rate.

Your site is a brochure, not a funnel.

Borrowers compare three lender sites before booking a call. If yours buries the calculator three clicks deep or doesn't pre-qualify, you've already lost.

Your Google Ads burn budget on tire-kickers.

Without a pre-qualification step in your funnel, every paid click could be a 19-year-old researching a school project. Filtering happens before the call, or it doesn't happen at all.

You don't show up in AI answers.

Borrowers increasingly ask ChatGPT, Perplexity, and Google's AI Overview before they ever click a result. If your brokerage isn't getting cited there, you're invisible to a growing share of demand.

The system

Four channels, one engagement. All built on your domain, owned by you.

Most lenders end up with a designer for the website, a media buyer for ads, a freelancer for SEO, and an outside consultant wondering about AI search. SearchPod runs all four in one engagement — every channel feeds the same conversion funnel, managed by the people who built it.

01 · Your conversion engine

High-converting mortgage websites

We build the website, the rate calculators, and the 8-step pre-qualification funnel — on Next.js, on your domain, owned by you. Mobile-first, three-second LCP, every CTA tested. Six finance-vertical design directions to start from, all fully customized to your brand.

Branded website — homepage, services, calculators, blog, contact
8-step pre-qualification funnel with stress-test math + GDS/TDS
Mobile-first design, < 3s LCP, accessible (WCAG 2.1 AA)
You own every line of code — no vendor lock, no template tax

See six site directions

02 · Daily-managed performance

Google Ads & paid social

Canadian-licensing-aware campaigns built around your loan products, not generic mortgage terms. Negative-keyword discipline that protects spend from rate-shoppers and DIY searchers. Server-side conversion tracking. Daily-touch optimization. Flat retainer, never percentage-of-spend.

Search, Performance Max, Demand Gen, Meta — whichever your math says
Pre-qualification step before the lead reaches your CRM
Daily-managed by humans, not weekly auto-pilot
Server-side conversion tracking for iOS 17 + cookieless

How we manage spend

03 · The compounding moat

Local + national SEO

Local SEO for every market you're licensed in. Long-form content that ranks for the questions borrowers actually search — "mortgage stress test 2026", "refinance penalty calculator", "HELOC vs second mortgage." Schema markup, GEO files, technical SEO, internal linking — done end-to-end.

Local landing pages for each market in your licensing footprint
Long-form articles tuned to high-intent borrower queries
Schema (LocalBusiness, FAQ, MortgageProduct) + GEO files
Technical SEO: Core Web Vitals, indexation, crawl efficiency

Read our SEO methodology

04 · The lane competitors are sleeping on

AI search ranking (LLM SEO)

When a borrower asks ChatGPT, Perplexity, Gemini, or Google's AI Overviews "who's the best mortgage broker in Toronto", we make sure your brokerage is one of the names cited. llms.txt, structured data, citation-worthy content, brand mentions across the open web — the playbook for showing up in AI answers.

llms.txt + AI-bot crawl policy tuned for citation
Citation-worthy content (data, definitions, comparisons)
Schema-rich answers AI models prefer to quote
Brand mentions + reviews that build LLM trust signals

Unique tool: Deal Sizing Calculator

Walkthrough

Submit a deal
Recent deals
Track record

View live demo →

Try the pre-qualification funnel

Eight steps. Real Canadian stress-test math. This is the funnel you’re missing.

Conditional paths by loan purpose. GDS/TDS calculation. Live LTV indicator. The qualification logic is the same one we’d skin to your brand and drop into your funnel.

Step 1 of 813%

Get started

What are you looking to do?

Tell us why you're exploring a mortgage — we'll tailor the rest to your situation.

We don't run a credit check. Nothing is shared with any lender unless you ask us to connect you.

Process

Two weeks to launch. Daily optimization after.

Day 1–3

Audit + 90-day projection

We audit your current site, ad accounts, lead sources, and the last 30 days of submissions. You get a written 90-day lead-flow projection in 48 hours.

Day 4–10

Build

Branded website + funnel + ad campaigns + tracking + CRM integration. Daily Loom updates. You see progress every day, not just at month-end.

Day 11–14

Launch

Soft launch to a 20% traffic split first, full launch by day 14. We monitor every conversion path. Hotfixes ship same day.

Day 15+

Iterate weekly

Weekly drop-off review, A/B copy tests, daily-touch ad-account optimization. The system gets smarter every seven days.

What changes

What it feels like when the system is running.

Not promises about a number. Promises about how the next ninety days feel different — for your loan officers, your pipeline, and the borrowers landing on your site.

Request a custom proposal

01

Pre-qualified borrowers, not cold leads.

Income, debt ratios, LTV, and credit bracket are scored in your funnel before the first call. Your loan officers stop screening — they close.

02

Lead flow that compounds, not a list you keep renting.

Every page we publish, every keyword we win, every AI citation we earn keeps working past the campaign. You build a moat, not a recurring rental.

03

You show up in every place borrowers are looking.

Google search, Google Maps, ChatGPT, Perplexity, AI Overviews, Meta. Not one channel betting against the others — a presence across the entire borrower journey.

04

Borrowers arrive ready to talk.

Calculator pre-flight. Stress-test math done. Documents already drafted. By the time the call lands, the borrower has already decided you’re the firm — not whether to talk to one.

05

Real-time visibility instead of monthly reports.

Live dashboard with the same numbers we look at every morning. Daily ad-account touch. Weekly drop-off review. You see what’s working before the month closes.

06

A funnel you actually own.

Your domain, your ad accounts, your CRM, your data, your code. If you ever stop working with us, the entire system stays with you. No vendor lock, no rented audience.

Why SearchPod

Six reasons mortgage brokers stay past the 30-day guarantee.

Engineers who do marketing — not marketers who hired engineers.

Every line of your site is written by the people executing your campaigns. No handoffs to subcontractors, no template-shop limitations.

Canadian-built, Canadian-licensed-aware.

FSRA, BCFSA, AMP, PIPEDA, OSFI B-20 — we know the regs that govern your ads, your data, and your stress-test math. Your campaigns won't get suspended for a wording mistake.

Flat monthly fees, never percentage-of-spend.

Most agencies take 10–20% of your ad budget — meaning they get paid more when you spend more. We charge a flat retainer. We profit from your results, not your bills.

You own everything.

Your site, your ad accounts, your lead data, your analytics, your CRM. If you ever leave, you take it all with you.

Real-time dashboards, not monthly PDFs.

Most agencies ship a curated 12-page report once a month. We give you a live dashboard with the same numbers we look at every morning.

30-day money-back guarantee.

If we haven't moved a needle worth keeping in 30 days, we refund the management fee. Results earn retention, not lock-in clauses.

Frequently asked

Questions we hear every week.

Both. We've built systems for FSRA-licensed mortgage brokerages, federally-regulated lenders, credit unions, and private mortgage corporations (MICs). The compliance wrapping differs by license type — we handle the disclosures and consent flows that match yours.

Either. If your existing site is on a stack we can extend (Next.js, WordPress, Webflow, Squarespace), we'll iterate on it. If it's slow, hard to update, or built on a closed platform, we rebuild — starting from one of our design concepts and customizing it end-to-end for your brand. Both paths get you to the same end-state.

Aggregators sell the same lead to 5–8 brokers. We build your lead-gen system on your domain — every lead is exclusive to you, captured on your site, scored before it reaches your CRM. No bidding war, no "who dialed first." The math typically works out a lot better than aggregator pricing on equivalent close rates, but the specific numbers depend on your market and starting position — we model them inside the audit.

Pricing is custom-scoped per engagement and lives in your written proposal — every business is at a different size, market, and channel-mix, and we don't believe in publishing one-size-fits-all numbers. What is fixed: a flat monthly retainer (never a percentage of your ad spend), ad budget that passes through 1:1 to Google and Meta on your own accounts (no markup), and month-to-month terms (no long-term contracts). Request a proposal and you'll have the actual figure inside 48 hours.

You. Every lead, every line of code, every ad account, every analytics property is yours from day one. We build on your infrastructure under your name. If you ever stop working with us, the entire system stays with you.

Built in. Our funnel collects only what's needed to qualify, never pulls credit, and follows PIPEDA-compliant consent patterns. Ad copy is reviewed against FSRA / FCAC marketing rules before publication. We document the data flow so your compliance team can sign off.

Yes. We've integrated with HubSpot, Salesforce, Filogix Expert, BluMortgage, Velocity, and custom Postgres / Supabase setups. Lead handoff is structured (income, debt ratios, LTV, credit bracket already mapped) so your CRM doesn't need a separate intake form.

Honest answer: maybe. Our typical client is a brokerage with 3+ agents, a credit union with multiple branches, or a lender funding $20M+/year. If you're solo with strong referrals, we'd suggest starting with a focused website rebuild ($1K–$2K range) and adding ads only when volume justifies it. We'll tell you up front in the audit.

Get your 90-day projection

Tell us about your business. We’ll write a written projection in 48 hours.

Specific plan — design direction, channel mix, expected lift, pricing — written for your business and your market. No sales pitch. You decide whether to move forward.

Get a 90-day lead-flow projection. Written for your market and your starting position. Free, whether you hire us or not.

Get my 90-day projection Or book a strategy call→

More mortgage leads in 90 days. Without buying another aggregator list.

Four operating principles every engagement runs on.

Exclusive leads

Pre-qualified before the call

Daily ad management

You own everything

Four lead-flow leaks every mortgage business has, and most don’t even measure.

You're paying for leads five other brokers already called.

Your site is a brochure, not a funnel.

Your Google Ads burn budget on tire-kickers.

You don't show up in AI answers.

Four channels, one engagement. All built on your domain, owned by you.

High-converting mortgage websites

Google Ads & paid social

Local + national SEO

AI search ranking (LLM SEO)

Six finance-vertical directions. Yours could look completely different.

Maple Crest Mortgages

Ridgeview Mortgage Partners

Northstar Lending Group

Prairie Heritage Credit Union

Baystone Capital Partners

Foundation Commercial Finance

Eight steps. Real Canadian stress-test math. This is the funnel you’re missing.

What are you looking to do?

Two weeks to launch. Daily optimization after.

Audit + 90-day projection

Build

Launch

Iterate weekly

What it feels like when the system is running.

Pre-qualified borrowers, not cold leads.

Lead flow that compounds, not a list you keep renting.

You show up in every place borrowers are looking.

Borrowers arrive ready to talk.

Real-time visibility instead of monthly reports.

A funnel you actually own.

Six reasons mortgage brokers stay past the 30-day guarantee.

Engineers who do marketing — not marketers who hired engineers.

Canadian-built, Canadian-licensed-aware.

Flat monthly fees, never percentage-of-spend.

You own everything.

Real-time dashboards, not monthly PDFs.

30-day money-back guarantee.

Questions we hear every week.

Tell us about your business. We’ll write a written projection in 48 hours.

Where are you stuck? We’ll write a scoped plan in 48 hours.

Get a 90-day lead-flow projection. Written for your market and your starting position. Free, whether you hire us or not.