Turn more mortgage searches into funded mortgages.

Most brokerages put a few thousand dollars a month into their site, ads, SEO, and reviews, plus ad spend. Our pricing is public — the pricing page lists the real starting price for every service — and your plan is scoped to your brokerage. We never mark up your ad spend, everything is month-to-month, and we'll send transparent pricing in a free proposal within 48 hours.

If you're buying resold aggregator leads, losing renewals to the bank's letter, or getting ads flagged, a specialist pays for itself fast. We build the site, pre-qualification funnel, compliant ads, and follow-up that keep exclusive borrowers coming — so your team funds files instead of chasing recycled leads. If referrals already keep you at capacity, you may not need us yet.

It replaces five vendors with one team. SearchPod builds your site and pre-qualification funnel, manages verified Google Ads, wins local and AI search, and automates renewal reminders and review requests — one system that captures exclusive leads on your domain and walks them to funded.

Aggregators sell the same lead to several brokers — sometimes five or more — so you're bidding against everyone the borrower contacted. We build your funnel on your own domain: every lead is exclusive, captured under your brand, and pre-qualified before it reaches your CRM. No resale, no dial-first lottery. The math usually beats aggregator pricing at equal close rates — we model it in your proposal.

It's real Canadian mortgage math, calculated in the browser with no credit pull. For uninsured (conventional, 20%+ down) mortgages the funnel applies the OSFI B-20 stress test — the higher of the contract rate + 2% or the 5.25% minimum qualifying rate — while insured high-ratio files are qualified against the insurer's framing. It caps GDS at 39% and TDS at 44%, applies CMHC minimum down-payment rules, and uses semi-annual compounding. That filters rate-shoppers and tire-kickers out before they hit your pipeline, so reps work borrowers who can actually qualify.

It depends on the move. The OSFI B-20 stress test is re-applied when a borrower switches lenders, but as of November 2024 OSFI removed it for straight same-lender renewals where the amount and amortization are unchanged — so not every renewal is re-qualified. We design renewal and switch campaigns that account for both, and the funnel's math only re-tests where it actually applies.

Yes — renewals are one of the biggest opportunities in the current Canadian market. We build rate-drop alerts and renewal-reminder campaigns that reach your clients before the lender's auto-renewal letter does, plus win-back campaigns for borrowers who left. The goal is to keep the renewal in-house and bring lapsed clients back when their term is up.

Yes. Google and Meta require financial-services verification, and mortgage advertising also answers to your provincial regulator — FSRA in Ontario, BCFSA in BC, RECA in Alberta, the AMF in Quebec, and their counterparts elsewhere. We handle verification, compliant claims and rate disclosures, landing pages, and conversion tracking — so your budget reaches qualified borrowers instead of getting your account limited.

Both. We've built systems for provincially-licensed mortgage brokerages (FSRA and the equivalent provincial regulators), credit unions, federally-regulated lenders, and private mortgage corporations. The compliance wrapping and consent flows differ by licence type — we tailor the disclosures and the funnel to match yours.

It's built in. The funnel collects only what's needed to pre-qualify, never pulls credit, and follows Canadian privacy-law consent requirements — PIPEDA and the applicable provincial regimes, including Quebec's Law 25. We document the data flow so your compliance team can sign off before launch, and every lead and contact record stays entirely with you.

Yes — the site, brand, ad accounts, pre-qual funnel, and every lead belong to your brokerage; we never resell or keep a copy. Everything is month-to-month with a 30-day guarantee, and if we part ways it all stays with you.

Yes. Each pre-qualified application lands in your CRM or origination system with income, GDS/TDS, LTV, and product already filled in — and the source that produced it — so the right agent picks up the file right away.

Most brokerage sites and pre-qual funnels launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. We test the funnel math with you before launch, and you get a clear timeline up front.