Observability & APM Software Marketing Agency Turn engineers mid-evaluation into trials & renewing accounts.

Pricing is public and the same for every account. Google Ads management runs 10% of your ad budget, $600/month minimum, and your full ad budget goes to Google — we don't add a markup on top of your media spend. SEO runs $50 per page per month, 10-page minimum. A custom site is one of eight one-time packages, $1,500 to $20,000+ (full breakdown at /websites). No setup fee, month to month, and we'll send a scoped proposal with exact numbers within one business day.

If your CAC keeps rising, trials sign up but no service ever gets instrumented, or your pipeline still runs on founder networking and conference hallway conversations, an agency usually pays for itself by closing just one of those gaps. We build the landing pages, run acquisition, and handle onboarding email so your engineering team stays on the product instead of the funnel. If trials are already converting well without help, there's no reason to change that.

It owns every channel that turns a comparison search into a paying account: SearchPod builds your site and landing pages, runs Google and LinkedIn campaigns aimed at SREs, platform engineers, and the VP Engineering who signs off, wins the G2/Capterra and AI-search queries engineers use to build a shortlist, and runs the onboarding email that gets a trial to a live dashboard.

Ask whether they optimize for trials and demos or just clicks, whether they can trace a signup back to CAC and renewal, and whether they understand why a trial that never gets a real service instrumented is a trial you'll lose. Confirm your site, ad accounts, and customer data stay in your company's name. Then ask how they'd talk about usage-based pricing and cost predictability — a vague answer is the tell.

Paid campaigns typically start producing trial and demo requests within 6–8 weeks, once the pages and audiences settle in. Rankings for category, comparison, and “alternatives to” queries take about 3–4 months to build, then keep compounding well past that. Lifecycle email starts lifting your trial-to-paid rate from the first cohort, so you're not waiting on organic alone for revenue to move.

We run the site, paid acquisition, SEO, AI search, and lifecycle email as one team instead of routing you between vendors, and we're judged on trials, demos, and paying accounts — not raw traffic. Pricing is public, contracts are month to month with no setup fee, and your site, ad accounts, analytics, and customer data are yours from day one.

Our published pricing is the actual starting point for every service, and your plan gets scoped to your product, your buying motion, and how technical your evaluators are. Send us details on your platform and we'll return an exact, scoped proposal within one business day — no obligation.

Trials, demos, and paying accounts — traffic alone tells us nothing about whether an engineer ever got a service instrumented. We build landing pages and CTAs around starting a trial, then trace every signup back to the campaign that produced it, so you see real CAC and trial-to-paid rate by channel, not a visits chart.

Yes. An engineer who spins up a free trial against one service searches and decides differently than a VP Engineering signing off on a platform migration after a budget review. We build a self-serve trial path with clear docs for the first group, and ROI- and reliability-focused content for the second, and scope the plan to whichever motion actually drives your pipeline.

We build comparison and “alternatives to” pages that answer what an engineer is actually weighing before a switch — cost predictability against usage-based billing, real OpenTelemetry support, and how fast a first dashboard shows up — and pair those pages with ads on the same searches. Outspending a bigger competitor isn't the goal; owning the query they're already running is.

Yes, all of it. Your site, brand assets, ad accounts, analytics, and customer records live in accounts your company controls, not ours. We work month to month, and if you ever move on, everything stays exactly where it is — nothing gets held back.

Yes. We plug into whatever CRM and product analytics your team already runs — HubSpot, Salesforce, or your own event pipeline — so trials, demos, and pipeline route in automatically and attribution holds up from first click to paying account.

Most observability and APM software sites and landing pages launch in about 2–4 weeks. The biggest factor is how quickly we get real dashboard screenshots, your pricing model, and feedback back to us — you'll have a written timeline before work starts.