Recovery
Your Local Services Ads profile stopped sending leads.
Sometimes it is a clear suspension notice about a license or background check. Sometimes the profile is active and leads just slowed down. Each has a different cause, and the dashboard usually says which one you have.
- We read the exact status message first
- Different fix for suspension vs. low volume
- Free proposal within one business day
How we work the problem
The four things we check, in order.
Evidence we pull first
The exact status banner in the Local Services Ads dashboard, the current state of any license, insurance, or background check on file, and a comparison of your review count and response time against the local competition in your job types.
Triage order
The status message first, since it usually names the reason directly, whether that is a document, a payment, or a review. Budget and job type settings second. Review count and response speed last, since those affect ranking, not eligibility.
What usually fixes it
Resubmitting the exact document the verification message asks for, correcting a payment method, or raising the weekly budget and responding to leads within minutes, since response speed is part of how the ranking works.
What we cannot promise
Background checks and license verification are handled by third-party verifiers on Google's behalf, and their review timeline is theirs, not ours. We cannot promise a lead volume either, since that also depends on local competition and season.
The decision tree we run through
If the dashboard shows a suspension or under review banner
We read the exact wording, since it usually names the missing piece directly, a license, an insurance document, a background check, or a payment issue, and resubmit precisely what was asked for rather than guessing at a broader fix.
If the profile is active but leads dropped without warning
We check the weekly budget cap first, since a cap reached early in the week silently stops new leads, then check whether a job type or service area was recently narrowed by mistake.
If leads have been slowly declining rather than stopping suddenly
We compare your review count, rating, and response time against what a normal competitor in the same job types looks like, since Local Services Ads ranks partly on those signals and a slow slide often traces back to one of them.
If a specific job or review triggered a policy notice
We check for a flagged review or a service area mismatch named in a notice, since responding to the specific concern raised is far more effective than a general appeal that does not address it.
How the engagement runs
01
Read the status
We open the dashboard, read the exact banner and any notice, and check the state of your license, insurance, and background check documentation.
02
Fix or resubmit
We resubmit the exact document requested, correct a budget or job type setting, and put a plan in place to respond to leads faster where that is the gap.
03
Monitor the recovery
We track whether the profile clears verification and whether lead volume returns, and tell you honestly if the numbers point to a wider competitive shift instead.
Local Services Ads FAQ
The dashboard notice almost always names the reason: a license or insurance document that expired or was never verified, a failed background check, a payment problem, or a policy concern tied to a specific review or job type. Reading that exact message is the fastest way to know what to fix.
It depends on the third-party verifier Google uses in your region and the type of check required, and that timeline is set by the verifier, not by Google or by us. Submitting complete, accurate documents on the first try is the best way to avoid an extra round of waiting.
The most common causes are a weekly budget cap reached earlier in the week than usual, a job type or service area setting that changed, or a slide in your review count and response time relative to competitors, since Local Services Ads ranking weighs those signals.
Response speed is one of the signals Local Services Ads uses when deciding which providers to surface for a given job, alongside reviews and proximity. A provider who answers within minutes consistently tends to see more opportunities than one who answers hours later, all else being similar.
It can help if the cap was the actual limiter, since a profile that hits its weekly budget early simply stops being shown for new leads until the next cycle. If the real cause is a suspension, a review slide, or a narrowed service area, raising the budget alone will not fix it.
Get the real cause identified before another week of lost leads.
Send us access to your Local Services Ads dashboard. We will read the exact status and tell you honestly whether this is a document fix, a budget fix, or something competitive, in a free proposal within one business day.