SEO Recovery
Your rankings dropped after a core update.
A core update is not a penalty aimed at you. It reassesses every site in its index at once, and whoever now better matches what Google rewards climbs past you on the same queries.
- We rule out a technical cause first
- Pages and queries compared before and after
- No chasing the algorithm, fixing the actual gap
What we check, in order
Separating a real quality gap from a technical accident.
Confirm it's the update, not a mistake
We check whether the drop lines up with a confirmed Google update rollout, rather than a broken redirect, a removed page, or a manual action, since the fix is completely different depending on which one it is.
Find the pages and queries hit hardest
We compare Search Console's page and query reports before and after the update to see exactly which content lost ground, instead of treating the whole site as equally affected.
Study what now outranks those pages
We look at what is ranking above you now on the affected queries, since a core update usually rewards something specific, like depth, originality, or clearer trust signals, that the new leaders demonstrate.
Prioritize the real quality gap
We rank fixes by how directly they close the gap between your page and what now outranks it, rather than starting with easy technical tweaks that were never the cause.
How we decide what to fix first
If the pages are thin or generic
We deepen the specific content that lost ground with information and detail the page did not have before, rather than adding length without adding anything new. We look specifically for information a genuine expert in the topic would include that a quickly written page tends to skip.
If trust signals are the gap
We add the author, sourcing, or business detail the page was missing, since a core update often rewards content that shows real expertise and accountability behind it.
If several pages overlap or duplicate each other
We consolidate the weaker pages into the strongest one instead of leaving several thin versions competing with each other for the same query.
What we will not do
We will not promise a fixed date for recovery, and we will not chase every theory published after an update. Google has said it does not reverse a core update's effect on request, so the fix has to be the underlying quality gap, not the algorithm.
How the recovery runs
01
Confirm the cause
We check the drop date against confirmed update rollouts and rule out a technical or manual cause before assuming it's the update.
02
Compare against what outranks you
We study the pages now ranking above yours on the queries that dropped to see what they demonstrate that yours didn't.
03
Rewrite and consolidate
We deepen or merge the affected pages to close the real gap, then wait for the next relevant crawl and update cycle.
Core update recovery questions
There is no fixed timeline, and Google has said it does not reverse a specific site's drop on request. Some sites see partial recovery within the same update rollout as content improves, others do not recover until a future update re-evaluates the space. We check for partial signs of recovery within the same rollout before assuming nothing will change until the next one, since updates can continue rolling out gradually for weeks.
Almost always just some pages or query types, not the whole site. We compare Search Console data before and after to find the specific pages that lost ground, rather than treating every page as equally at risk. We map the affected queries against your business's most important pages specifically, since a drop on a page that doesn't drive revenue matters far less than one hitting your top earner.
Rarely, if the drop was genuinely quality related. Technical fixes matter, but a core update usually rewards or penalizes the substance of the content itself, so we prioritize rewriting the affected pages over technical tweaks that were not the cause. We still fix any genuine technical issue we find along the way, since a slow or broken page never helps, even when it wasn't the main cause.
Only if they genuinely overlap with a stronger page on the same query. Removing a page that could be improved instead of fixed usually loses whatever value it still has left. We check search volume and intent on each page before deciding, since a page worth keeping sometimes just needs a stronger version of what it already covers.
Not automatically. A future update re-evaluates the index again, and pages that closed their quality gap in the meantime tend to do better at that point. Pages left unchanged usually see the same result repeat.
Fix the quality gap the update revealed.
Send the pages and queries that dropped. We will compare them against whatever now outranks you and rewrite what's actually behind the gap, free proposal within one business day of asking.