Your traffic dropped after a migration.

Search Console usually shows a temporary dip right after any migration as Google recrawls the new URLs, even a well-executed one. What is not normal is a drop that does not start recovering within a few weeks, which usually points to a specific unfixed gap. We compare the shape of the dip against migrations we've handled before, since a sharp drop that keeps falling looks very different from a dip that levels off and starts climbing again.

Automated redirect tools commonly miss URLs with tracking parameters, old file extensions, or pages outside the main content type, like PDFs. We check the full inventory against the tool's output rather than trusting it was complete. We treat any automated tool's output as a starting draft to verify, never as a finished map, since the gap between the two is usually where the lost traffic hides.

Sometimes. Some platforms cannot replicate a specific URL structure, a content type, or a technical feature the old platform had, and we say plainly when that limitation, not a fixable mistake, is behind part of the loss. We tell you plainly which parts, if any, fall into that category before recommending further work, rather than promising a fix for something the platform genuinely cannot do.

Almost never right after the first one. A second migration adds a new set of risks before the first is even fully diagnosed. Closing the specific gaps in the current migration is nearly always faster. Most of what looks like a platform problem at first turns out to be a specific setting or missing redirect once we dig into it properly.

There is no fixed timeline. A migration that only lost a few redirects can recover within weeks of the fix. One that lost significant authority or content can take considerably longer, and we track it honestly rather than promising a date. We give you a realistic read on which category your migration falls into as soon as the audit is done, rather than a vague promise either way.