Turn district searches into demos, pilots & signed contracts.

Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600/mo minimum — and no markup on ad spend, so your budget goes to Google in full. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0, everything is month to month with no contract, and if you're not happy with your first 30 days, you don't pay. Tell us about your software and we'll send exact numbers in a free proposal within one business day.

If demos stall before a school board vote, cost per demo keeps climbing, or your pipeline still depends on conference booths and word of mouth, closing one of those gaps usually covers the fee. We handle the demo-ready site, paid and organic acquisition, and follow-up email so your team can stay on the product and implementations. If demos are already growing and renewing on their own, keep that engine running.

It owns every channel that produces demos, pilots, and signed contracts. SearchPod builds your site and landing pages, runs high-intent Google Ads aimed at administrators and IT directors, wins the comparison and AI-search queries district staff use to build a shortlist, and automates follow-up and renewal email — one team, one pipeline.

Look for proof they understand this buyer: do they know the difference between a demo and a district-wide rollout, can they trace a demo request to its real cost, and do they understand how a school board budget cycle affects a sales timeline? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd lift your pilot-to-contract rate; a vague answer tells you everything.

Paid campaigns usually produce the first demo requests within a few weeks. Rankings for category, comparison, and “alternatives to” queries take months to build, then keep compounding — and a district's own budget calendar can add months beyond that before a contract is signed. Follow-up email starts keeping pilots warm from week one, so pipeline grows while organic and the sales cycle catch up.

We run the whole funnel — site, paid acquisition, SEO, AI search, and follow-up email — so nothing falls between vendors, and we're judged on demos, pilots, and signed contracts, not traffic. Pricing is public, contracts are month to month, and your site, ad accounts, analytics, and district data stay yours from day one.

Our pricing is public — the pricing page shows the real starting price for every service — and your plan is scoped to your product and how you sell it, whether that's small districts or state-wide deployments. Tell us about your software and we'll send exact pricing in a free proposal within one business day, no obligation.

On demos, pilots, and signed contracts — never vanity traffic. We optimize landing pages and CTAs for demo requests, then connect every demo back to the campaign that produced it, so you can see your true cost per demo, your pilot-to-contract rate, and which channel actually produces renewals.

Yes. For public districts we build content and campaigns around a budget-cycle and RFP sale, aimed at administrators, business officers, and IT directors. For private and charter schools the sales motion is often faster and more self-directed, so we lean harder on a clear demo path and pricing. Most school administration software companies sell to both, and we build the system around how each buyer actually decides.

We're not a compliance or legal service, but we know how much a clear privacy policy, security page, and FERPA posture matter to an IT director reviewing a pilot or a board member approving a contract — so we make sure that information is easy to find and clearly presented across your site and sales materials. Your own legal counsel should always sign off on the compliance claims themselves.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and district data. We're month to month, and if you ever leave, it all simply stays where it is.

Yes. We work inside the stack you already use — HubSpot, Salesforce, or whatever you run — so demo requests, pilots, and pipeline flow into your systems and attribution stays clean from first click to signed contract.

Most school administration software sites and landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product details, screenshots, and feedback — you'll have a clear timeline before we start.