SEO for Dermatology Practices
SEO for dermatology practices. Two funnels, one plan.
A dermatology practice runs on two different businesses at once: insurance-billed medical visits and cash-pay cosmetic treatments. Here's the page plan for both, and what it costs.
- $50 CAD or $38 USD per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set that fills two schedules
Medical and cosmetic patients search differently.
Medical and cosmetic queries, and they don't overlap
Searches like “dermatologist near me” and “skin cancer screening near me” pull medical patients, while “botox near me” and “filler near me” pull cosmetic clients, often people who never searched a condition term at all.
The page set that wins those searches
A page per common condition (acne, eczema, skin cancer screening), a page per cosmetic treatment (botox, filler, laser, peels), a new-patient and insurance page, and a physician credentials page, since the two funnels need different proof points.
The compliance constraint
Google's Healthcare and medicines policy restricts certain cosmetic ad creative and claims, and patient information never flows into an ad or analytics platform, respecting HIPAA on the US side and provincial privacy law on the Canadian one, so pages describe treatments without overclaiming outcomes.
Reviews and the map pack reality
Cosmetic bookings lean hard on reviews and before-and-after proof where allowed, while medical bookings care more about insurance acceptance and wait time, so the map pack fight actually runs two different races under one profile.
What a page buys a dermatology practice.
The first ten pages we'd write
Acne treatment, eczema and psoriasis, skin cancer screening, botox, dermal filler, laser treatment, a chemical peel page, a new-patient and insurance-acceptance page, a cosmetic consultation page, and a physician credentials page.
How progress gets measured
Map pack rank for medical and cosmetic terms tracked separately, checked monthly, plus new-patient bookings versus cosmetic consult bookings tracked apart, since they're two different revenue engines with different growth ceilings.
What this does not cover
Google Ads and paid spend are scoped separately from this work. No medical claim goes on a page without a clinical review, and insurance billing or your health record stays untouched beyond keeping its text readable to search engines.
How it works alongside Google Ads
Cosmetic treatments run well on Google Ads since those clients are ready to book now, but healthcare ad restrictions limit how precisely Google Ads can target medical searches, so these condition pages carry more of that load. The paid half of this plan lives on our Google Ads for Dermatologists page.
How a dermatology SEO plan gets built.
01
Audit the practice and both funnels
We begin with your Google Business Profile, noting which conditions and cosmetic treatments still need a page, and where other practices nearby currently place on those exact terms.
02
Publish the condition and treatment pages
Your busiest medical conditions and highest-margin cosmetic treatments ship first, and we polish profile categories, attributes, and physician credentials in the same release.
03
Report and expand
Rank and booking source split by medical versus cosmetic land in your report monthly, with new pages added as the treatment mix or service area expands.
SEO for dermatology practices: FAQ.
Practices typically land around $500 CAD or $380 USD monthly, since $50 CAD or $38 USD covers one page and ten pages is the floor. There's no setup charge or contract.
Yes. A medical condition page needs to reassure someone worried about a diagnosis and mention insurance, while a cosmetic treatment page needs to sell the result and show proof, so we write and structure each set on its own terms.
Yes. We build dedicated pages for each cosmetic treatment you offer, written and structured for a cash-pay decision rather than folded into your general services page, since that's what moves the higher-margin side of the practice.
Most single-location practices need around 10 to 12 pages: several medical conditions, several cosmetic treatments, and a new-patient page. Multi-location and multi-provider practices need more, split by location and provider.
Most practices notice rank movement within 3 to 4 months, and new-patient plus cosmetic bookings tend to level out by month 6 as reviews and pages both accumulate. Google Ads keeps cosmetic bookings flowing meanwhile.
Get the page plan built for your dermatology practice.
Tell us the conditions you treat and the cosmetic services you offer, and a priced plan is back with you inside one business day.