Google Ads for Dermatologists
Google Ads for Dermatologists growing medical visits and cosmetic bookings together.
Google Ads can bring in both the medical patient searching for a skin-cancer screening and the cosmetic patient searching for Botox, on two different campaigns. It cannot make either one book without a site people trust after they read the reviews, since a dermatologist is the kind of high-consideration choice most patients research more than once before they call.
- 10% of ad spend, never a markup
- $600 a month minimum
- 30-day guarantee, cancel anytime
Campaigns built for a practice
Two revenue engines, one properly split account.
Search: medical-derm queries
“Dermatologist near me”, “skin cancer screening” and “eczema doctor” are insurance-billed, medically driven searches, and the ad and landing page should read that way, not like a cosmetic sales pitch.
Search: cosmetic-derm queries
“Botox dermatologist near me” and “chemical peel cost” come from a cash-pay buyer researching a specific procedure, and they convert better against their own page than a shared “services” list.
Local Services Ads, where you qualify
Google lists “Dermatologist” as an eligible Local Services Ads category. A verified listing runs alongside Search with a Google-backed badge, useful for the medical side where trust and credentials matter most.
Remarketing across both sides
A patient who books a medical visit is a real cosmetic prospect later. Remarketing keeps cosmetic offers visible to site visitors generally, without targeting anyone by the specific skin condition they searched.
What Google Ads costs for dermatologists.
The category average, sourced
LocaliQ and WordStream's 2026 search advertising benchmarks put the Physicians & Surgeons category at a $4.76 average cost per click, a 12.43% average conversion rate, and a $40.04 average cost per lead.
What a $7,000 month buys
At $4.76 a click, a $7,000 budget buys around 1,470 clicks in a month. At a 12.43% average conversion rate, that lands close to 183 leads split across medical and cosmetic intent.
Our fee on that budget
10% of ad spend or a $600 a month floor, whichever is bigger, is the rule behind our fee, and on a $7,000 budget, 10% clears that floor easily at $700, the number that applies here, with nothing added to what you pay Google.
Before-and-after creative stays restricted
Google restricts before-and-after imagery in ad creative and treats aesthetic and medical claims carefully under its healthcare ad policy, so the cosmetic side leans on organic photos, your Google Business Profile and reviews more than paid creative alone can carry.
How we set up Google Ads for a dermatology practice.
01
Tracking before spend
Call tracking and appointment-form tracking go live before your first dollar reaches Google, tagged by medical or cosmetic intent so you can see which side is actually converting.
02
A landing page per side
A patient worried about a mole and a patient asking about filler pricing need completely different pages, since one general “our dermatologists” page under-serves both.
03
Negatives and search terms, every week
We review the search terms triggering your ads every week, adding negatives for “dermatologist salary” and DIY skincare searches, and we track every call and booking back to the keyword that started it.
Dermatologist Google Ads FAQ.
Most practices start between $4,000 and $8,000 a month, split across medical and cosmetic campaigns. We recommend a specific number in your proposal based on how much of your revenue you want to come from each side.
It is worth it for growing new-patient volume on the medical side and cosmetic bookings without discounting on the other. It will not replace the reviews and reputation that a high-trust, high-consideration choice like this runs on, and it will not speed up a wait list that is already full.
Search split by medical and cosmetic intent carries the most weight, since the two buyers want different things. Local Services Ads and general remarketing support both sides around that split, without leaning on the before-and-after imagery Google restricts in ad creative.
Search campaigns can start producing appointment requests within the first one to two weeks once tracking and landing pages are live. Cosmetic bookings often move faster than medical appointments, which can carry a longer wait for a full evaluation.
The management fee is 10% of ad spend or a $600 a month floor, whichever is greater, and Google is paid directly with zero markup from us. Our 30-day guarantee means an underwhelming first month leaves you owing no management fee.
See what Google Ads could bring both sides of your practice.
Tell us your medical-to-cosmetic mix and open appointment capacity, and expect a real budget number back from us within one business day.