SEO for Health Tech
SEO for health tech companies. Built for a buying committee, not a map pack.
There's no “near me” in this niche. A benefits consultant or a health system's IT lead researches reimbursement and comparison pages quietly, weeks before a demo request. Here's the page plan built for that, and the cost.
- $50 CAD or $38 USD per page, 10 pages minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set a health system actually types
This is B2B research SEO, not local SEO.
National, evidence-led search terms
Buyers type things like “remote patient monitoring platform,” “digital therapeutics for chronic disease management,” “cpt codes for remote patient monitoring,” and “alternatives to [competitor],” not anything geographic. There is no map pack to compete in.
Comparison and reimbursement page architecture
Category comparison pages, a named-competitor alternative page, an FDA clearance or reimbursement pathway explainer, an interoperability page for EHR and API questions, and a security or compliance page do the work that a location page would do in a local niche.
The trust constraint
A digital therapeutic often needs FDA clearance before a payer reimburses it, and an RPM program bills under specific CPT codes, so a credible clearance and reimbursement story on the page matters as much as the product features to a payer or benefits reviewer.
Why there's no review or map pack layer
This audience doesn't check a five-star rating before a demo request. Trust instead comes from clearance status, security posture, and how the content stands up to a compliance reviewer's first questions, not from local reviews.
What $50 CAD ($38 USD) a page buys a health tech company.
The first ten pages we'd write
A reimbursement or CPT-code guide, an FDA clearance pathway explainer, a category comparison page, a named-competitor alternative page, an interoperability or EHR integration page, a security and compliance page, a population-health or value-based-care use case, a pricing and ROI page, an employer or payer benefits guide, and a category landing page for your core product.
How progress gets measured
Demo requests and signups attributed to the exact page or search that produced them, with ranking on reimbursement and comparison terms tracked as the leading indicator, since traffic that never becomes a demo doesn't help either of us.
What this does not cover
We don't fabricate case studies or client logos, ad spend across Google or LinkedIn is scoped separately, and this doesn't include the actual FDA submission or CPT billing setup, which is regulatory work, not marketing.
How it relates to Google Ads
Paid search and LinkedIn campaigns typically produce the first demo requests inside the first month, while the same reimbursement and comparison content SEO builds keeps ranking, and compounding, long after that budget stops.
How we build SEO for a health tech company.
01
Map the buying committee's real questions
We identify what a population-health director, a CFO weighing reimbursement, and a security reviewer each actually search before a call, and where your current content is silent on those questions.
02
Publish the comparison and reimbursement pages
Pages go live starting with the terms closest to a signed contract: reimbursement, named-competitor alternatives, and category comparisons, written to survive a compliance review.
03
Track demos and expand
We report signups and demo requests by source monthly and add category or use-case pages past the floor as your product and buyer set grow.
SEO for health tech: FAQ.
SEO is priced at $50 CAD or $38 USD per page, with a 10-page floor, putting starting plans at $500 CAD or $380 USD a month. Setup costs $0, no contract.
Because your buyer isn't searching “near me.” A health system or payer's team searches reimbursement rates, comparison pages, and named competitors from anywhere, so the page plan targets those terms instead of a location or a map pack.
Indirectly, yes. A security and compliance page built to answer a reviewer's first three questions won't close the deal by itself, but it removes one common reason a review stalls for weeks waiting on information that should already be public.
Most need one page per product category or use case, a handful of named-competitor alternative pages, and a reimbursement or compliance guide. That's usually 10 to 15 pages to start, growing with your category set.
Rankings for reimbursement, comparison, and interoperability queries typically take about two quarters to build, then keep compounding without added spend, while paid search covers the gap in the meantime.
Get the comparison and reimbursement pages your buyer reads.
Tell us your category and your buying committee, and a scoped page plan with public pricing lands in a free proposal within one business day.