SEO for Orthopedic Practices
SEO for orthopedic practices. The page plan and cost.
A fracture patient decides today; a joint-replacement patient researches for months. Here's the page set built for both, and what it costs.
- $50 CAD ($38 USD) per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set behind an orthopedic schedule
Two patients, two timelines, one practice.
High-intent, split by urgency
“Orthopedic surgeon near me” and “knee doctor” carry heavy volume from self-referring patients who skip waiting on a primary-care referral. An acute fracture search wants a same-day answer; a “knee replacement surgeon near me” search often comes from someone still deciding.
The page architecture that wins both
A dedicated page for each high-value procedure (knee, hip, shoulder, ACL, meniscus), a same-day fracture and urgent-injury page separate from the elective procedure pages, a referring-provider page for PCPs and physical therapists, and a page per neighborhood.
The compliance constraint
Google's healthcare and medicines advertising policy limits how surgical outcomes can be described, and patient information stays out of ad and analytics tools under HIPAA in the US and PIPEDA or provincial rules in Canada. Pages describe the procedure, never a guaranteed result.
Reviews and the map pack reality
Joint replacement and sports-injury cases are among the highest-value visits in outpatient care, so a competing group with more recent reviews and a dedicated procedure page for the exact search wins the consult almost every time.
What $50 CAD ($38 USD) a page buys an orthopedic practice.
The first ten pages we'd write
Knee replacement, hip replacement, shoulder and rotator cuff repair, ACL and sports injury surgery, meniscus tear treatment, a same-day fracture and urgent injury page, a hand and wrist page, a referring-provider page for PCPs and physical therapists, one page per neighborhood or service area, and a Google Business Profile and review pass.
How progress gets measured
Map pack rank for “orthopedic surgeon near me” and each procedure term, checked monthly, with booked consults tagged by case value, since one joint-replacement or sports-injury case can cover a month of the plan on its own, and acute injury leads tracked apart from elective ones given how differently they research.
What this does not cover
Google Ads management and the ad spend behind it get their own separate quote. We won't write a page promising a specific surgical outcome, and this plan doesn't replace referral relationships with PCPs, ERs, or physical therapists, it builds a direct-search channel alongside them.
How it works alongside Google Ads
An acute fracture patient can't wait for rankings to build, which is exactly what paid search catches same-day. SEO instead builds the elective procedure pages that reach a joint-replacement patient during the longer research window before they ever book a consult. See our Orthopedic Marketing page for how the two connect.
How an orthopedic SEO plan gets built.
01
Audit the practice and the local field
We check your Google Business Profile, see which procedures already have a dedicated page, and note how competing groups split their reviews between routine visits and high-value cases.
02
Publish the procedure and urgency pages
Pages go live starting with your highest-value procedures, with the same-day fracture page built separately from the elective pages since the two searches need different urgency in the copy.
03
Report and expand around case value
Rank position and booked consults get reported monthly, split by case value, and we add procedure or neighborhood pages as referral volume shifts or a local sports season approaches.
SEO for orthopedic practices: FAQ.
$50 CAD or $38 USD covers one page, and the 10-page monthly floor means a plan starts at $500 CAD or $380 USD a month. No setup fee applies, and there's no contract.
Usually it's a deeper, more recent review base or a dedicated page for the exact procedure someone searched, rather than one general orthopedics page. We check both before scoping anything.
Yes, that's a growing share of this search. More patients now search directly for a specialist instead of waiting on a referral, and a procedure page matched to what they typed is what catches that patient before a competing group does.
Most practices need around 10 to 14 pages: one per high-value procedure, a same-day injury page, a referring-provider page, and a page per neighborhood served.
Rank position usually starts shifting around the 3 to 4 month mark. Same-day injury terms tend to show consult volume fastest, while elective procedure terms like joint replacement build more steadily since patients spend longer researching before they book.
Get the page plan built around your highest-value cases.
Tell us your procedure mix and service area, and a scoped plan with public pricing lands in a free proposal within one business day.