Local Services Ads Setup
Get verified and live on Local Services Ads.
Local Services Ads charges per lead, not per click, and shows a Google Guaranteed or Google Screened badge once you pass Google's own background check and license verification. We handle the setup end to end.
- No contracts, ever
- $0 setup fee
- 30-day guarantee, pay only if satisfied
What we set up
Verification, categories, and budget, done once and done right.
Background check and license verification
We walk you through Google's own background check process and, depending on your category, license and insurance verification, since the Google Guaranteed or Google Screened badge only shows once that clears. The exact documents required vary by province or state and by category, so we confirm the current list rather than assuming it matches what another business needed last year.
Service categories and service area
We set the exact categories you want leads for and the postal code or zip radius you actually want to serve, so you are not paying for leads outside where you can realistically work. Categories can be narrowed further than the default suggestion, which matters if you only want leads for one specialty rather than every service under a broad umbrella.
Budget set to a pay-per-lead model
Local Services Ads charges per accepted lead, not per click, so budget gets set differently than a Search campaign. We set a starting weekly budget based on how many leads you can actually handle.
The Local Services app connected
The app is where leads arrive to message or schedule with a customer, and it is also where a lead that never should have counted gets disputed for a credit. We set it up and test it on your phone before launch.
How this job is scoped
Access we need
Your own participation is required for the background check itself, since Google verifies you directly, plus any license and insurance documents your category needs and access to the Local Services Ads account once created.
What gets delivered
A verified, live Local Services Ads profile with categories, service area, and budget set, and the Local Services app installed and working on your phone or your team's phone. We also leave you with a short written checklist of what to renew and when, so verification does not quietly lapse months later.
The acceptance test
We show your profile live with the Google Guaranteed or Google Screened badge showing, a test of the app receiving a message, and the budget and service area matching what we agreed.
What is out of scope
We cannot sit the background check for you, since Google requires the actual business owner to complete it, and we cannot promise how many leads will arrive in a given month, since local demand moves that number more than anything we control. Ongoing weekly management is a separate job.
How the setup runs
01
Category and documents check
We confirm which categories fit your business and gather whatever license or insurance documents your category requires before starting the verification process.
02
Verification and profile build
You complete Google's background check directly, we build out the profile, service area, and starting budget around it while that clears.
03
Launch and app handoff
Once the badge shows and the profile goes live, we walk you through the Local Services app, including how to respond to and dispute leads.
Local Services Ads setup FAQ
Google Guaranteed generally applies to home service categories, while Google Screened applies to professional service categories like legal, financial, or real estate. Both require passing Google's verification, the requirements just differ by category.
No. Local Services Ads charges per accepted lead, a phone call or message that meets the criteria for your category and service area, not per click on an ad.
It depends on your category and how quickly documents get submitted, since Google runs the background check itself. We keep the profile ready to launch the moment verification clears rather than waiting to start building it.
Yes, through the Local Services app, for leads outside your service area, the wrong category, or clearly spam. We show you exactly how during handoff so you are not stuck paying for leads that never should have counted.
The price depends on your category and how much of the required paperwork is already sorted. Once we know your categories and area, we map out exactly what still needs verifying. One business day usually gets a scoped plan back to your inbox, no charge either way.
Get your Google Guaranteed badge live.
Tell us the categories you want to run, the area you actually want to serve, and what license or insurance paperwork is already on hand. We use that to map the whole verification path end to end. The setup plan reaches you within one business day, and there is nothing to pay upfront.