Meta Conversions API
Send Meta the conversions your browser pixel misses.
Safari's tracking prevention and iOS's app permissions quietly drop a share of pixel events before they reach Meta. Conversions API sends the same events from your server, where nothing can block them.
- No markup, no percentage of ad spend
- Month to month, no contracts
- 30-day guarantee, pay only if satisfied
What we set up
Server-side events, matched and deduplicated.
Server-side event mapping
We map your key actions, purchase, lead, add to cart, whichever fit your business, to Meta's standard event names and send them from your server or platform rather than relying only on a script in the visitor's browser.
Deduplication against the pixel
Sending the same purchase from both the browser pixel and the server without a shared event ID makes Meta count it twice. We set the event ID and matching parameters so each conversion is counted once, correctly.
Integration path for your platform
Shopify stores usually go through Meta's native app integration, other platforms go through a GTM server-side container or a direct API call from your backend. We pick the path that fits what you're already running, not a one size fits all script.
Customer data matching
Hashed email, phone, and other identifiers passed through the Conversions API improve Meta's ability to match a conversion to the person who saw the ad, especially for the share of visitors browsers now hide from pixels.
How this engagement works.
What we need from you
Admin access to your Meta Events Manager and ad account, access to your website's backend, Shopify admin, or Google Tag Manager server container, and a list of the actions on your site worth tracking as conversions.
What you get at handover
Server-side events live and matched against your existing pixel, deduplication confirmed with a shared event ID, and a short summary of your event match quality score inside Meta Events Manager.
How we prove it works
We run a real test purchase or lead through your site and confirm it appears once, not twice, in Events Manager, tagged as coming from both the browser and the server, with the event details lining up.
What this does not cover
Managing your ad spend or restructuring campaigns sits outside this job and gets scoped on its own if you want it added. The size of the lift in reported conversions isn't something we quantify in advance, since it hinges on how much your pixel was already missing.
From audit to a matched signal.
01
Audit the current pixel
We check what your existing pixel is and isn't catching, and confirm which platform integration path fits your setup.
02
Build the server-side connection
We map events, set up the integration, whether that's Shopify's app, a GTM server container, or a direct API call, and add customer data matching.
03
Test and confirm
We run test conversions, confirm deduplication is working, and review the event match quality score with you before we close the job.
Meta Conversions API FAQ.
Pricing shifts with your platform and how many events need mapping. Let us know whether you're on Shopify, WooCommerce, or something custom, and we'll quote it within one business day.
Yes. Conversions API runs alongside your pixel, not instead of it, so Meta gets two independent signals for the same events. We set up the deduplication so it counts each conversion once rather than twice.
It closes a real gap, but it doesn't create data Meta never had a way to receive. If your site has no tracking at all, we'd start with basic event tracking first, then layer Conversions API on top.
No. Lead generation businesses benefit too, since a form submission or a booked call is exactly the kind of event browser tracking prevention tends to undercount. We map whatever your actual conversion event is.
Meta Events Manager shows an event match quality score and a breakdown of events by source. We walk you through reading it, and we can check back after a few weeks if you want a second look.
Stop losing conversions to browser tracking prevention.
Tell us your platform and what your tracking already catches. You'll have a firm price for the setup within a single business day, with no contract to sign.