Platforms / Squarespace SEO
Squarespace SEO for sites that look good but stay quiet in search.
Squarespace sites tend to be beautiful and thin. A gallery, a few lines of text and a contact form do not give Google much to rank. Squarespace handles the technical basics well, so most of the gains come from better pages and a few settings people skip. We write those pages and set up the rest.
- $50 CAD or $38 USD a page, 10 minimum
- $0 setup, month to month
- Free proposal within one business day
What changes on Squarespace
The Squarespace tools we use, and the limits we work around.
SEO panels per page and item
Every page, blog post and product has its own SEO title, description and URL slug, and the site has a default title format. A page can also be hidden from search engines with a switch in its settings. We fill these in with real search terms and hide the pages Google should not see, like thank-you and test pages.
Redirects with URL Mappings
Squarespace handles 301 redirects through URL Mappings, found under the developer tools in settings, where you list old and new paths. It is plain text, easy to break with one typo. We write and test every mapping when pages are renamed or merged, and whenever a site moves onto Squarespace from somewhere else.
Schema through Code Injection
Squarespace adds basic structured data on its own, but not the LocalBusiness, service or FAQ detail a local business needs. Code Injection, available on plans that include it, lets us add JSON-LD site-wide or on a single page. We keep schema on the page it describes so it always matches what is written there.
What you cannot change
Squarespace writes your robots.txt and sitemap.xml for you, and you cannot edit the robots file directly. The server and hosting are theirs too. That is fine for most small sites. It means our work goes into pages, titles, internal links and image weight, the things you do control.
Bookings, tracking and what $50 a page buys.
Squarespace Scheduling bookings
Salons, therapists and studios often book through Squarespace Scheduling, which grew out of Acuity. A booking is the real conversion, not the contact form. We set it up so each booking reaches GA4 and Google Ads with its source, and the built-in cookie banner decides when tags may run.
Speed from the design
Squarespace resizes images for you, but full-width video headers, large galleries and several font families still slow pages down. We check Core Web Vitals on your key pages and lighten the heaviest sections without changing the look you chose.
What $50 a page buys
One page for one search, like "prenatal massage" or "wedding florist", with enough real text to answer the question, a short FAQ, and links to your booking page. Service pages come first, then the questions clients ask before they book.
Out of scope, and when to move
Redesigns, new templates and photography are separate. If you need features Squarespace cannot give you, we quote a move with full redirects. Most service businesses we see can grow on Squarespace for a long time.
How we work in your Squarespace site.
01
Contributor access
You invite us as a contributor with the permissions we ask for. We never need your owner login or billing access.
02
Settings then pages
SEO panels, URL Mappings and schema get sorted in month one, alongside the first batch of new or rewritten pages, all written right in the Squarespace editor.
03
Monthly report
Clicks and impressions from Search Console for every page, plus bookings or form fills by source, every month.
Squarespace SEO questions.
Good enough for most small businesses. It handles SSL, the sitemap, mobile layouts and clean URLs by default. Where it falls short is custom schema and technical control, and Code Injection covers most of that. The bigger problem on most Squarespace sites is too little written content: a lovely home page, a gallery and one line about each service will not rank for much.
Squarespace can connect to Google Search Console from its analytics area, which shows search keywords inside your dashboard. We also verify the domain directly in Search Console so you get the full reports and can submit the sitemap.
Ten pages a month is the starting point, at $50 CAD or $38 USD for each one. We charge nothing to set up and nothing to leave. If the first month does not satisfy you, the guarantee means that month costs you nothing. Your proposal lists the ten pages and the settings changes, so you know what you are buying.
Yes, in most setups. We send the booking as a conversion with its source, and test it with a real booking. Scheduling and Google both update their tools, so we re-check the setup after changes on either side.
Only where it helps search or speed, and we show you first. Adding a few paragraphs under a gallery, or swapping an autoplay video header for a still image, is usually enough. Your fonts, colours and layout stay as you chose them. A full redesign is quoted separately as a one-time website package.
Turn your Squarespace site into a lead source.
Send us your site. We will review the SEO settings and bookings setup and reply with the first ten pages to write within one business day.