Key facts
- Connections Plus is a paid lead product from Realtor.com, operated by Move, Inc., that sends buyer contact information to agents through push notifications, email, or text as buyers interact with listings.
- Realtor.com's own site does not publish a rate card, contract length, or exclusivity terms for Connections Plus; pricing and terms are set through a sales conversation rather than a page an agent can read before calling.
- The National Association of REALTORS® has published its own overview describing the product's push-notification delivery, automated follow-up emails, and the buyer detail an agent receives, but that overview is not itself Realtor.com's terms of service.
- Because pricing, contract term, and exclusivity are not published on Realtor.com's own pages, an agent evaluating the product cannot verify those terms independently before a sales call, unlike a service that posts a public rate.
- The product includes a built-in CRM and automated, time-stamped follow-up emails, so part of what an agent buys is the response speed the system provides once a lead arrives, not only the lead itself.
What Connections Plus actually is
Connections Plus is Realtor.com's paid lead product for individual agents, built around buyer activity on Realtor.com's own listing pages. When a buyer views a home, requests a tour, or asks a question, that activity can generate a lead sent to a participating agent.
The product bundles delivery with tools meant to help an agent act on the lead fast. A description published by the National Association of REALTORS®, which is affiliated with Realtor.com's ownership, states that the platform sends a push notification to the agent's phone as soon as a new buyer lead arrives, along with the buyer's contact information, the properties they viewed, and in some cases links to their social profiles.
Automated, around-the-clock follow-up emails are part of the package, along with a CRM meant to hold the lead once it lands so an agent is not relying on a spreadsheet or memory to track it.
What is published about exclusivity, and what is not
Realtor.com's own pages do not state, in terms an agent can read before subscribing, whether a given buyer lead is sent to one agent only or shared with more than one. That is a real gap: exclusivity is one of the most consequential facts in any lead product, and it is not published.
What is published, indirectly, is that the product exists at more than one price tier and coverage level, since Realtor.com sells it by geography and by agent count, which implies some tiers involve fewer competing agents in a given area than others. The exact mechanics of who else can receive the same buyer's information at those different tiers are not spelled out on the pages available to a prospective agent.
An agent should treat exclusivity as an open question to confirm directly with a Realtor.com representative in writing, rather than assume either shared or exclusive delivery based on marketing copy alone.
How pricing and billing work
Realtor.com does not publish a price list, a contract term, or a cancellation notice period for Connections Plus on its own pages. A prospective agent has to start a sales conversation to learn the monthly cost for their market and coverage area.
What several independent listings of the product describe, without Realtor.com itself confirming the figures, is that cost varies by market and by how much of an area's buyer traffic an agent wants to receive, and that contracts commonly run for a set number of months rather than month to month. Those figures come from third parties reviewing the product, not from Realtor.com's own published pricing, so this dossier treats the exact numbers as not published rather than reporting them as fact.
The honest position for an agent is that Connections Plus pricing, unlike a service that posts a public rate, is confirmed only through a direct quote.
Refunds, disputes, and cancellation: not published
Realtor.com's own pages do not publish a refund policy, a dispute process, or a cancellation notice period for Connections Plus specifically. That means an agent cannot look up these terms independently before signing; they exist inside a contract negotiated at sign-up.
An agent should ask, in writing, before paying: what the notice period is to cancel, whether any unused prepaid amount is refunded, and what happens to leads already in the CRM if the subscription ends. Getting written answers to those three questions closes the gap that Realtor.com's own public pages leave open.
This is a different situation from a provider that posts its terms of service publicly. Where a page cannot be pointed to, the safest assumption is that the term is set case by case, not standardized.
When Connections Plus is the better choice
Connections Plus can suit a new agent who wants buyer contacts flowing in quickly, without first spending months building a website and a search ranking of their own, and who is comfortable working leads inside Realtor.com's CRM rather than their own system.
It also fits an agent focused on a specific coverage area who is willing to negotiate directly with Realtor.com to pin down exclusivity, price, and term rather than rely on a public rate card, since none exists.
An agent who wants to see pricing, exclusivity, and cancellation terms in writing before committing, or who wants a lead source that keeps paying off after any given month's spend stops, is better served starting with a channel that publishes those answers up front.
Related questions
No. Realtor.com's own pages route an interested agent to a sales conversation for pricing rather than showing a rate card, so cost is confirmed only through a direct quote for that agent's market and coverage.
Realtor.com's own pages do not state this directly. Exclusivity is not published, so an agent should confirm it in writing with a Realtor.com representative rather than assume it either way.
Based on the National Association of REALTORS®' own description of the product, leads arrive as a push notification to the agent's phone with the buyer's contact information and viewed properties, and the system also sends automated follow-up emails.
Realtor.com's own pages do not publish a cancellation notice period or refund policy for this product. An agent should get the notice period and any refund terms in writing before signing.
Yes. Nothing in Realtor.com's published material restricts an agent from running Connections Plus alongside a website and search campaign under their own name; the two are separate channels an agent can run at the same time.
Sources
SearchPod sells an alternative (an owned website, ads and search); facts come from the provider's own pages on the dates shown. Where Realtor.com does not publish a term, this dossier says so rather than estimate it.
Want leads you own instead of leads you rent?
Get a free, no-obligation proposal within one business day. We look at your site and your market and tell you plainly what we would do, and what we would not.
Get your free proposal