Accounts Payable Automation Marketing Agency Get controllers past the comparison page and into booked demos and renewing accounts.

It's public, and it doesn't change based on your funding round. Google Ads runs at 10% of whatever you spend with Google, $600/month minimum, and we don't mark up the ad spend itself — your full budget goes to Google. SEO content is $50 per page per month, with a 10-page minimum. A custom website is one of eight fixed one-time packages, $1,500 to $20,000+, listed at /websites. No setup fee, no contract, cancel any month. Tell us about your platform and we'll send real numbers in a proposal within one business day.

If most of your pipeline still comes from the founder's own network, if CAC keeps drifting up, or if signed pilots keep stalling before the ERP connection finishes, an agency covers its own fee by fixing any one of those. We take the landing pages, ad accounts, comparison content, and onboarding email off your plate so your team can spend its time on invoice capture and PO matching, not funnel copy. If demos are already converting well on their own, there's no reason to touch it.

Everything between a search result and a renewed contract. We build the site and landing pages, run Google Ads aimed at controllers and AP managers already comparing platforms, write the comparison and “[competitor] alternative” pages that win a shortlist spot, and build the onboarding emails that get a new account through their ERP connection and a first automated invoice.

Ask what they optimize for — a demo that gets to a live, ERP-connected customer, or just a booked calendar slot; those aren't the same thing in this category. Ask if they can trace a signup back to CAC and LTV. And ask if they can tell a self-serve invoice-capture signup apart from a sales-assisted enterprise AP evaluation with a controller and an ERP admin both in the room. Then check who owns the site, the ad accounts, and the data when the contract ends — it should always be you.

Google Ads usually produces the first demo requests inside a few weeks. Rankings for “ap automation software,” ERP-integration pages, and “[competitor] alternative” queries take three to four months to build and then keep compounding. Onboarding email starts moving your demo-to-paid rate almost immediately, so you're not waiting on organic alone to show results.

One team runs the site, the ads, the SEO, AI search, and the lifecycle email, so a comparison page and an onboarding sequence are never written by two vendors who've never talked to each other. We're judged on demos and paying accounts, not clicks. Pricing is posted publicly, contracts run month to month, and your site, ad accounts, and customer data are yours from day one.

The starting price for every service is public on our pricing page — nothing is quoted only after a sales call. What we scope to you is the plan itself: how many ERP integrations you support, whether your motion is self-serve or demo-led, and where your funnel currently leaks. Tell us about your platform and a real proposal, not a range, arrives within one business day.

Demos and paying accounts — traffic by itself doesn't pay anyone's salary. Every landing page and ad is built to book a call or start a trial, and every one of those gets tied back to the exact keyword or page that booked it, so you see real CAC and demo-to-paid rate by channel, not just a visitor count going up.

Yes, and the two need different funnels. Self-serve invoice-capture tools need a fast signup flow, a quick ERP connection, and activation email that gets to a first processed invoice. Enterprise and multi-entity AP platforms need demo requests and pipeline built around controllers and CFOs comparing three-way PO matching and audit-trail depth against SOX requirements. Most AP companies sell into both, and we build around whichever motion your buyer is actually running.

Yes — invoice-capture accuracy, two- and three-way PO matching, vendor-payment methods like ACH and virtual card, audit-trail depth for SOX-style controls, and how deep the integration goes with QuickBooks, NetSuite, Sage Intacct, Dynamics, or SAP. That's what shows up in your landing pages and comparison content, not a generic “save time on invoices” pitch that could describe any finance tool.

Yes, all of it. The site, brand assets, ad accounts, analytics, and every bit of customer data live in accounts registered to your company, not ours. We work month to month, and if you ever leave, nothing moves — it just stays where it already is, under your name.

Yes. Demo requests, trial signups, and pipeline route straight into whatever CRM you already run — HubSpot, Salesforce, or your own product analytics — so attribution holds together from the first ad click to a paying, renewing account.

Two to four weeks for most AP automation sites and landing pages, start to launch. What actually sets the pace is how quickly we get product screenshots, your positioning against the competitors you named, and feedback on drafts — you'll know the real timeline before we start building.