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AppSec Software Marketing Agency Turn pull-request installs into paying AppSec customers.

We connect your site, paid search, SEO, and AI-search presence into a single pipeline that gets AppSec buyers from a Google search for “best sast tool” to a live scan on their own repos, then from that PoC to a renewed, expanding contract.

  • Google and LinkedIn campaigns targeting AppSec engineer, security architect, and platform-engineering titles who are already comparing SAST and SCA tools this quarter
  • Trial pages that lead with your false-positive rate and supported languages, so installing the GitHub App feels like the obvious next click
  • Every GitHub or GitLab install tagged back to the exact keyword or ad that produced it, so your CAC number is real, not estimated

Prefer to talk? (519) 930-8818 — a strategist, not a sales script.

Application security engineers reviewing scan findings on a code review dashboard together at a laptop in their office
  • Searched for a scanner

    SAST/DAST/SCA buying intent

  • Installed the GitHub App

    Scanned real repos

  • Check went org-wide

    Became a paying account

One team. One AppSec growth system.

  • Website
  • Paid Acquisition
  • SEO & Content
  • AI Search
  • Lifecycle Email
  • Reviews
trials start with a scan, not a sales call
Repo-first trials start with a scan, not a sales call A security engineer installs the GitHub or GitLab app against a handful of real repositories to see actual findings and false-positive rate before anyone from your team says a word — we build the path that install follows.
triggered searches convert while the deadline is real
Audit- triggered searches convert while the deadline is real A SOC 2 Type II audit, a PCI-DSS scope change, or a new SBOM requirement from a customer's security questionnaire sends an engineer looking for a scanner that week, not next quarter — we build pages to own that search.
running your site, ads, SEO & AI visibility together
One team running your site, ads, SEO & AI visibility together Your landing pages, ad accounts, ranking content, and review presence stay in sync instead of getting handled by agencies that never compare notes.

Figures above describe how AppSec buying typically behaves; actual results depend on your category, price point, and competitive set.

Where AppSec Pipeline Leaks

Why a low false-positive rate still isn't enough to close deals.

A scanner that catches real bugs without drowning developers in noise still needs a pipeline built to convert engineers into paying accounts.

  • GitHub App installs pile up, but nobody opens a real PR

    Traffic lands on a features page instead of a live findings dashboard, so a security engineer can't see your false-positive rate before they leave.

  • CAC climbs while sales cycles stretch past a quarter

    A deal needs a security engineer to trust the findings and a CISO to sign the SOC 2 or PCI-DSS paperwork before it closes, so cost per install keeps rising if you can't see which campaign produced which signed account.

  • The PR check stays advisory and never becomes required

    A champion runs your scanner against a dozen repos, likes the results, and still can't get engineering leadership to flip the branch-protection rule from optional to required.

  • Buyers compare you to Snyk and Veracode before you know they exist

    Security and platform teams type “alternatives to [competitor]” and ask an AI assistant to shortlist SAST or SCA tools weeks before a rep hears from them.

Your growth engine

More installs, PoCs & signed accounts, from five channels feeding one repo-to-revenue pipeline.

  1. Website & CRO

    Clicks to trials & PoCs

  2. Paid Acquisition

    Google & LinkedIn

  3. SEO & Content

    Wins comparison queries

  4. AI Search (GEO)

    Named by the assistants

  5. Lifecycle Email

    PoCs to renewals

More scanner installs & closed AppSec accounts

best sast tool for ci/cd
  1. CodeSentry

    You

    4.7 4.7 out of 5 stars, · 290 reviews

    “Cut our false positives in half — developers stopped muting the PR check.”

  2. ShiftGuard

    4.8 4.8 out of 5 stars, · 410 reviews

    “Rolled out across 40 repos without a single engineering complaint.”

  3. VaultScan

    4.6 4.6 out of 5 stars, · 230 reviews

    “Our SOC 2 auditor accepted the report straight from the dashboard.”

Illustration of the map pack — the three local results that win the click.

Organic & Review-Platform Visibility

Organic & review-platform visibility. Rank for the searches a shortlist gets built from.

A security engineer building a shortlist checks Google, then G2 and Gartner Peer Insights, then asks an AI assistant to compare what's left.

  • Rankings for SAST, DAST, SCA, secrets-scanning, and “vs [competitor]” search terms
  • Integration and language-support pages built for the exact stack an engineer is evaluating against
  • A G2 and Gartner Peer Insights profile with enough recent reviews to survive a shortlist cut
Get organic growth for my platform

Lifecycle Email

Lifecycle email for AppSec software. Get a PoC to a renewed contract.

An install isn't revenue, and a scan running clean on ten repos isn't the same as a required, org-wide check.

  • A welcome sequence that gets a fresh GitHub install scanning a real repo inside the first session
  • Drip content that gives your champion the data they need to pitch a mandatory PR gate
  • Renewal outreach timed to the contract date, with expansion nudges once a rollout goes org-wide
Get lifecycle email for my platform
  • Your first scan is done — here's what we found

    Check your first pull request: three real findings, ranked by severity, no noise.

    Onboarding
  • Ready to make the check required?

    Here's a rollout plan for turning your PoC into an org-wide, blocking gate.

    Follow-up
  • Your contract renews next month

    A look at what shipped clean this year, plus what to scan next.

    Renewal
Illustration of the automated sequences we write, send, and measure for you.

Proof, not promises

Track every install, PoC, and dollar spent.

A single dashboard connects every channel to installs, PoCs, and signed revenue, so you always know your real CAC and exactly which channel to put more budget behind.

Pipeline & PoCs Turn repo installs into qualified pipeline

Every GitHub or GitLab install and PoC signup gets logged, tagged with the campaign that produced it, and pushed to your CRM in real time.

Every install traced back to its keyword

Know exactly which ad, keyword, or blog post got a security engineer to click install.

Synced to your CRM

Installs, PoCs, and qualified leads flow into HubSpot or Salesforce the moment they happen, so your sales and marketing teams work off the same numbers.

Straight answers

Marketing for appsec software, without the mystery

Free Proposal

Let's fill your pipeline.

Tell us about your scanning platform and where installs are stalling — we'll map out the exact pages, campaigns, and content, with real numbers attached, not a range.

  • A plan scoped around our public /pricing numbers, not a custom quote
  • A free look at where your funnel is losing installs before they become PoCs
  • A reply from an actual specialist, not a form email, within one business day

Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.

Request your free proposal.

Tell us where your funnel is leaking installs or stalled PoCs. We'll send back a scoped plan with real numbers, plus a free look at your current site and funnel, inside one business day — no obligation, no sales pressure.

What do you need? (optional — pick as many as you like)

A real strategist replies within one business day. No obligation, no spam.