AppSec Software Marketing Agency Turn pull-request installs into paying AppSec customers.
We connect your site, paid search, SEO, and AI-search presence into a single pipeline that gets AppSec buyers from a Google search for “best sast tool” to a live scan on their own repos, then from that PoC to a renewed, expanding contract.
- Google and LinkedIn campaigns targeting AppSec engineer, security architect, and platform-engineering titles who are already comparing SAST and SCA tools this quarter
- Trial pages that lead with your false-positive rate and supported languages, so installing the GitHub App feels like the obvious next click
- Every GitHub or GitLab install tagged back to the exact keyword or ad that produced it, so your CAC number is real, not estimated
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Searched for a scanner
SAST/DAST/SCA buying intent
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Installed the GitHub App
Scanned real repos
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Check went org-wide
Became a paying account
One team. One AppSec growth system.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Lifecycle Email
- Reviews
- trials start with a scan, not a sales call
- Repo-first trials start with a scan, not a sales call A security engineer installs the GitHub or GitLab app against a handful of real repositories to see actual findings and false-positive rate before anyone from your team says a word — we build the path that install follows.
- triggered searches convert while the deadline is real
- Audit- triggered searches convert while the deadline is real A SOC 2 Type II audit, a PCI-DSS scope change, or a new SBOM requirement from a customer's security questionnaire sends an engineer looking for a scanner that week, not next quarter — we build pages to own that search.
- running your site, ads, SEO & AI visibility together
- One team running your site, ads, SEO & AI visibility together Your landing pages, ad accounts, ranking content, and review presence stay in sync instead of getting handled by agencies that never compare notes.
Figures above describe how AppSec buying typically behaves; actual results depend on your category, price point, and competitive set.
Where AppSec Pipeline Leaks
Why a low false-positive rate still isn't enough to close deals.
A scanner that catches real bugs without drowning developers in noise still needs a pipeline built to convert engineers into paying accounts.
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GitHub App installs pile up, but nobody opens a real PR
Traffic lands on a features page instead of a live findings dashboard, so a security engineer can't see your false-positive rate before they leave.
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CAC climbs while sales cycles stretch past a quarter
A deal needs a security engineer to trust the findings and a CISO to sign the SOC 2 or PCI-DSS paperwork before it closes, so cost per install keeps rising if you can't see which campaign produced which signed account.
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The PR check stays advisory and never becomes required
A champion runs your scanner against a dozen repos, likes the results, and still can't get engineering leadership to flip the branch-protection rule from optional to required.
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Buyers compare you to Snyk and Veracode before you know they exist
Security and platform teams type “alternatives to [competitor]” and ask an AI assistant to shortlist SAST or SCA tools weeks before a rep hears from them.
Your growth engine
More installs, PoCs & signed accounts, from five channels feeding one repo-to-revenue pipeline.
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Website & CRO
Clicks to trials & PoCs
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Paid Acquisition
Google & LinkedIn
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SEO & Content
Wins comparison queries
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AI Search (GEO)
Named by the assistants
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Lifecycle Email
PoCs to renewals
More scanner installs & closed AppSec accounts
Paid Acquisition (PPC)
Paid acquisition for AppSec software. Reach engineers while they're still comparing scanners.
We run Google Search and LinkedIn campaigns pointed at AppSec engineer, security architect, and platform-lead job titles, send that traffic to pages built around a live scan demo, and tag every resulting install back to its exact CAC.
- Keyword targeting built around SAST, DAST, and SCA buying-intent terms, not broad security jargon
- Trial pages engineered around a live scan result, not a generic feature list
- Every install and PoC tracked back to the exact campaign and CAC it cost
Sponsored
yourappsecco.com
Static Analysis That Catches Real Bugs, Not Noise
Every pull request gets scanned with a false-positive rate low enough that developers stop muting the check. Install the GitHub App and see real findings on your own repos in minutes.
- Pricing
- Free Trial
- Docs
Start free trial
competitor-appsec.com
Application Security Platform — Start Free
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CodeSentry
You4.7 4.7 out of 5 stars, · 290 reviews
“Cut our false positives in half — developers stopped muting the PR check.”
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ShiftGuard
4.8 4.8 out of 5 stars, · 410 reviews
“Rolled out across 40 repos without a single engineering complaint.”
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VaultScan
4.6 4.6 out of 5 stars, · 230 reviews
“Our SOC 2 auditor accepted the report straight from the dashboard.”
Organic & Review-Platform Visibility
Organic & review-platform visibility. Rank for the searches a shortlist gets built from.
A security engineer building a shortlist checks Google, then G2 and Gartner Peer Insights, then asks an AI assistant to compare what's left.
- Rankings for SAST, DAST, SCA, secrets-scanning, and “vs [competitor]” search terms
- Integration and language-support pages built for the exact stack an engineer is evaluating against
- A G2 and Gartner Peer Insights profile with enough recent reviews to survive a shortlist cut
High-Intent Visibility
The queries that put your scanner on an AppSec shortlist.
An engineer preparing for a SOC 2 audit, replacing a scanner that's drowning them in false positives, or reacting to a fresh CVE in a dependency starts on Google, then checks what ChatGPT or Gemini recommends.
Ranking on Google & Bing
Real buying-intent terms — these are the queries our content, ads, and landing pages are built to own.
- best sast tool for ci/cd
- static application security testing tools
- software composition analysis tool
- sast vs dast vs sca
- snyk alternatives
- veracode alternatives
- best appsec tool for github actions
- checkmarx vs semgrep
- soc 2 sast requirement
- sbom generation tool
- container image scanning tool
- enterprise application security platform
Google Search · Bing Search
Recommended by AI search
Ask ChatGPT or Gemini to recommend a scanner for a given stack, and we want your platform in that answer, not a competitor's.
- “What's the best SAST tool for a Python codebase?”
- “Recommend an SCA tool for open-source license compliance.”
- “What are the top alternatives to Snyk for a small security team?”
- “Which application security platform integrates best with GitHub Actions?”
- “What's the best low-false-positive DAST tool for a small security team?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are illustrative — your actual target list gets built around your specific competitors and buyer titles. Both organic rankings and AI-assistant visibility build gradually, not overnight.
Lifecycle Email
Lifecycle email for AppSec software. Get a PoC to a renewed contract.
An install isn't revenue, and a scan running clean on ten repos isn't the same as a required, org-wide check.
- A welcome sequence that gets a fresh GitHub install scanning a real repo inside the first session
- Drip content that gives your champion the data they need to pitch a mandatory PR gate
- Renewal outreach timed to the contract date, with expansion nudges once a rollout goes org-wide
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Your first scan is done — here's what we found
Check your first pull request: three real findings, ranked by severity, no noise.
Onboarding -
Ready to make the check required?
Here's a rollout plan for turning your PoC into an org-wide, blocking gate.
Follow-up -
Your contract renews next month
A look at what shipped clean this year, plus what to scan next.
Renewal
Proof, not promises
Track every install, PoC, and dollar spent.
A single dashboard connects every channel to installs, PoCs, and signed revenue, so you always know your real CAC and exactly which channel to put more budget behind.
Pipeline & PoCs Turn repo installs into qualified pipeline
Every GitHub or GitLab install and PoC signup gets logged, tagged with the campaign that produced it, and pushed to your CRM in real time.
Every install traced back to its keyword
Know exactly which ad, keyword, or blog post got a security engineer to click install.
Synced to your CRM
Installs, PoCs, and qualified leads flow into HubSpot or Salesforce the moment they happen, so your sales and marketing teams work off the same numbers.
CAC & LTV Know your true cost per signed account
Every signed account is traced back to the campaign, keyword, or page that started it — even when the install-to-contract gap runs several months.
Real cost per signed account
Ad spend, installs, and closed contracts tied together in one view.
Channel-level LTV
Paid search, LinkedIn, and organic ranked side by side, so you can see which channel actually brings in the accounts that renew and expand their scan coverage.
Enforcement Velocity Spot where PoCs stall before go-live
The gap between a clean PoC and a mandatory, blocking check across every repo is where most AppSec deals either close or die quietly.
Stage-by-stage tracking
See how many installs reach an active PoC, how many PoCs stall at the advisory-check stage, and which follow-up actually gets a check flipped to required.
PoC-to-close conversion
Every PoC gets followed through to a real outcome.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for appsec software, without the mystery
Nothing about our pricing is hidden. Google Ads management runs 10% of whatever you spend on ad budget monthly, with a $600 floor, and we never mark up the media buy — every dollar you spend on clicks goes to Google. SEO work is priced per page at $50/page/month, with a 10-page minimum. If you need a new site or landing pages, that's a one-time build priced across eight packages, $1,500 up to $20,000+ (full breakdown at /websites). There's no setup fee, no long-term contract — it's month-to-month — and a 30-day guarantee means you don't pay if you're not seeing the value. Send us details on your scanning platform and we'll reply with real numbers in a proposal, usually within a business day.
Worth asking if trial installs stall before a second repo gets added, if a champion's pilot never gets escalated into a mandated PR check, or if your only pipeline is a founder's conference talks and Twitter/X threads. Any one of those gaps, fixed, usually pays for what we charge. We run the site, the paid and organic channels, and the install-to-rollout tracking, so your engineering team stays heads-down on the scanner instead of the funnel. Already converting well on your own? Don't fix what isn't broken.
Everything upstream of a signed contract sits under one roof: the site and trial landing pages, Google and LinkedIn campaigns targeted at AppSec and platform-engineering job titles, organic rankings for SAST/DAST/SCA and “vs [competitor]” searches, and the tracking that follows a repo install all the way to a closed deal. One team owns the whole path instead of five vendors handing off pieces of it.
Ask what they actually optimize for — real repo installs and PoCs that reach a second team, not raw click volume. Ask if they can explain the difference between a developer who runs the scan in CI and the AppSec lead who has to sign off before it's required, and whether they've ever moved a check from advisory to blocking for a client. Ownership matters too: your domain, ad accounts, and install data need to sit in accounts you control, not theirs.
Paid search and LinkedIn campaigns typically get you your first repo installs inside the first few weeks. Organic rankings for SAST, DAST, SCA, and comparison terms take longer — plan on 3 to 6 months before you're seeing real position, and it keeps building from there. The slow part is what happens after: getting a PR check flipped from advisory to required can take months on its own, so we track pipeline stage by stage instead of promising a single close date.
One team runs the site, the paid channels, SEO, and AI-search visibility, so there's no vendor pointing at another vendor when pipeline stalls — and we measure ourselves on installs, PoCs, and closed accounts, not sessions. Pricing is posted, not quoted; contracts run month-to-month; and your domain, ad accounts, analytics, and customer records live in accounts you control from the start.
There's no hidden pricing tier — /pricing lists real starting numbers for every service, and what you actually pay gets scoped around your product, your average deal size, and whether you sell self-serve or through a security-review-heavy enterprise motion. Share the details and you'll have a real proposal in your inbox within a business day.
Traffic that never installs the scanner doesn't count for much here. We build landing pages and CTAs around getting a repo connected, then trace every install and PoC back to the exact ad, keyword, or article that produced it — so you know your real CAC and which channel is actually worth funding on a sales cycle that can run a full quarter or longer.
Yes. Some AppSec tools — lightweight scanners, freemium dependency checkers, single-repo secrets scanning — sell almost entirely through a self-serve trial with no sales call at all. Others, like enterprise-grade SAST/DAST/SCA suites, need a real technical PoC, a security-engineering buying committee, and CISO sign-off before a contract closes and enforcement rolls out org-wide. We build the funnel around whichever motion actually matches how your product gets bought.
Yes, entirely. Your site, brand assets, ad accounts, analytics, and every trial and customer record live in logins your company holds, not ours. We bill month-to-month — cancel anytime, and nothing you own moves or disappears.
Yes — we build inside whatever CRM and product-analytics stack you're already running, HubSpot or Salesforce included, so every trial install, PoC, and qualified lead lands in your pipeline automatically and stays traceable from the first click through to a closed-won deal.
Most AppSec landing pages and full site rebuilds ship in roughly 2 to 4 weeks. What speeds it up or slows it down is mostly you — how fast we get your scan screenshots, integration list, and technical proof points back from your team sets the pace, and we'll give you a real timeline before any work starts.
Free Proposal
Let's fill your pipeline.
Tell us about your scanning platform and where installs are stalling — we'll map out the exact pages, campaigns, and content, with real numbers attached, not a range.
- A plan scoped around our public /pricing numbers, not a custom quote
- A free look at where your funnel is losing installs before they become PoCs
- A reply from an actual specialist, not a form email, within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us where your funnel is leaking installs or stalled PoCs. We'll send back a scoped plan with real numbers, plus a free look at your current site and funnel, inside one business day — no obligation, no sales pressure.