Atlassian Marketplace App Marketing Turn Jira & Confluence searches into installs & renewals.

Google Ads management runs 10% of your monthly ad budget with a $600 minimum, and we don't mark it up — your full budget goes to Google. SEO runs $50 a page with a 10-page minimum, usually split across category pages and separate Data Center and Cloud landing pages. A new site or set of listing landing pages runs $1,500 to $20,000+ across eight one-time packages (see /websites for the breakdown). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means you don't pay if it's not working. Tell us about your app, its deployment types, and your pricing tiers, and we'll send exact numbers within one business day.

If your listing gets views but few trials, installs stall out at UPM setup instead of converting to a paid tier, or growth still depends entirely on the Marketplace's own install-weighted ranking, yes — closing one of those leaks usually covers the fee. We handle the landing pages, paid and organic acquisition, and review generation so your team can stay focused on the app itself. If installs are already growing and converting on their own, keep that engine running.

It owns every channel that produces trials, installs, and revenue outside the Marketplace itself. SearchPod builds your site and listing landing pages, runs high-intent Google Ads aimed at admins mid-comparison, wins the comparison and “alternatives to” queries admins search before they ever open the Marketplace, and runs a review-generation system that lifts both your star rating and your Partner Program standing — one team, one pipeline.

Look for proof they understand this category specifically: do they optimize for trials that actually get configured inside Jira or Confluence, not just clicks; can they speak to Data Center and Cloud buyers differently; and do they understand how star rating, review count, and Partner Program tier interact with Marketplace ranking? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd get you more reviews without breaking Atlassian's guidelines; a vague answer tells you everything.

Paid campaigns usually produce the first trials within a few weeks. Rankings for comparison and “alternatives to” queries typically start moving in 3–4 months, then keep compounding, and meaningful growth in trial volume usually follows in 6–8 months as reviews and rankings build together. Onboarding email starts lifting your trial-to-paid rate from week one, so revenue grows while organic and Marketplace ranking catch up.

We run the whole funnel — listing, paid acquisition, SEO, AI search, and review generation — so nothing falls between vendors, and we're judged on trials, installs, and paid seat tiers, not raw traffic. Pricing is public, contracts are month-to-month, and your site, ad accounts, analytics, and customer data stay yours from day one.

Our pricing is public — the pricing page shows the real starting price for every service — and your plan is scoped to your app, its per-user pricing tiers, and how many categories it competes in. Tell us about your app and we'll send exact pricing in a free proposal within one business day, no obligation.

On trials, installs, and paid seat tiers — never vanity traffic. We optimize landing pages and CTAs for signups, then connect every trial back to the campaign that produced it, so you can see your true CAC, your trial-to-paid rate, and the renewal value behind each channel.

Yes. Cloud-only, Data Center-only, and dual-listed apps face different buyers — a Data Center evaluator is usually IT- or security-led and reads your compliance detail or Cloud Fortified page closely, while a Cloud buyer is often self-serve and just wants setup speed. We build landing pages and content around whichever deployment your buyers actually run.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and customer data. We're month-to-month, and if you ever leave, it all simply stays where it is.

Yes. We build a system that prompts admins who've actually configured and used your app to leave a review at the right moment, working inside the guidelines Atlassian sets for Marketplace Partners. A steady stream of recent, genuine reviews is one of the clearest ways to lift both your star rating and your position in the Partner Program.

Yes. Comparison pages and “alternatives to” content built around named competitors are a normal, established part of marketing in this category — it's genuinely how admins search when switching apps. We build that content and target those searches within each ad platform's trademark and policy rules.

Most Marketplace app sites and listing landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your screenshots, use cases, and feedback — and if you're mid-review on Atlassian's Marketplace Security Self-Assessment Program for a Cloud listing, we build around that timeline rather than around ours. You'll have a clear schedule before we start.