Audit library
What audits find, in the open.
Each record is a real finding from a site or account we reviewed, with the business anonymized: the evidence, the severity, the false-positive checks we ran, and the fix.
Use the records to check your own setup, or to judge whether an audit someone sold you went deep enough. Records are dated; platforms change.
Audit recordThe site named two counties as its service area and had a page for neitherA real, anonymized audit finding: a contractor claiming two specific counties as its service area with no location pages built for either one anywhere on the site.Audit recordTwo domains, and the one on the email does not rankA manufacturer's full-name domain redirected to a shortened one that ranked, while the founder's email used the full name. What we looked at, why it cost consistency and leads, the checks, the fix, and how to check your own domains.Audit recordThe homepage said one founding year, the about page said another, and a third number showed up on a location pageA real, anonymized audit finding: a home services business publishing contradicting founding years, job counts, and star ratings across its own pages at the same time.Audit recordThe business's own web address now leads to an unrelated gambling siteA real, anonymized audit finding: a small business whose own web address had stopped pointing at its real site and instead resolved to an unrelated gambling website.Audit recordThe legal question every buyer asks, answered nowhere on the siteA tint shop's site never mentioned the state tint law, shade options or film brands, the three things customers ask first. What we looked at, why it cost leads, the checks, the fix, and how to check your own site.Audit recordService links that open photo galleries instead of service pagesA contractor's four service menu links opened photo galleries with two paragraphs each instead of service pages. What we looked at, why it cost leads, the false-positive checks, the fix, and how to check your own site.Audit recordNo way to book a tour on a child care center's siteA two-location child care center's site had no tour or enrollment form, only a generic captcha-protected contact form. What we looked at, why it cost enrollments, the checks, the fix, and how to check your own site.Audit recordNo phone number anywhere on the siteA dance studio and an event venue company each had no phone number on any page, and the venue had no email either. What we looked at, why it cost leads, the false-positive checks, the fix, and how to check your own site.Audit recordLocation pages for every neighbourhood except homeA garage door company built fourteen neighbourhood pages for one county and none for its own city or county. What we looked at, why it cost leads, the false-positive checks, the fix, and how to check your own site.Audit recordA twelve-field form before the first conversationA contractor asked twelve questions, including street address and plans upload, before a first conversation, and only on the contact page. What we looked at, why it cost leads, the checks, the fix, and how to check your own form.Audit recordA page with 'testing' in its own web address was live and fully open to search enginesA real, anonymized audit finding: a leftover internal test page, still indexable and listed in the site map, sitting alongside a venue business's real customer-facing pages.Audit recordA rating claim with no review behind itA garage door company's site showed a 4.9 rating with no visible review anywhere to support it. What we looked at, why it cost trust and leads, the false-positive checks, the fix, and how to check your own site.Audit recordA product sitemap that lists only the home pageA 53-product Shopify store's product, pages and collections sitemaps returned nothing, leaving crawlers a map with one page on it. What we looked at, why it cost visibility, the false-positive checks, the fix, and how to check your own sitemap.Audit recordThe best proof this business had of its own classrooms was locked behind a passwordA real, anonymized audit finding: a long-running child care business whose only real photo gallery required a login, while the rest of its site used greyscale and thumbnail-only images.Audit recordA meta description that just repeats the titleAn event venue company's key category pages used their titles as meta descriptions, had no H1 and carried generic schema. What we looked at, why it cost clicks, the false-positive checks, the fix, and how to check your own pages.Audit recordA directory profile promised insurance coverage the practice does not actually acceptA real, anonymized audit finding: a therapist's own professional directory profile claiming to accept insurance in one line and stating the opposite in the next, while her practice site said self-pay only.Audit recordA gallery page that weighs seven megabytesA tint shop's gallery page weighed over seven megabytes because eight photos were embedded as base64 text. What we looked at, why it cost leads, the false-positive checks, the fix, and how to check your own site.Audit recordA class schedule that exists only as a flyer imageA dance studio's schedule lived only in JPEG flyers, unreadable by search engines, screen readers or AI assistants. What we looked at, why it cost enrollments, the false-positive checks, the fix, and how to check your own site.Audit recordA page told visitors to leave their name and number, then gave them no way to do itA real, anonymized audit finding: local-area pages instructing visitors to leave their name and number for a callback, with no actual form field present anywhere on the page.Audit recordA booking flow with no address to send people toA music studio's only booking path was a pop-up with no URL, and it asked for contact details at the last step. What we looked at, why it cost leads, the false-positive checks, the fix, and how to check your own booking flow.Audit recordThe same certification program was priced three different ways at onceA real, anonymized audit finding: a single certification program sold at multiple, conflicting price points across different checkout paths on the same website.Audit recordTyping in the business's own domain returned a raw server error, not a websiteA real, anonymized audit finding: a business's own domain returning a technical server error page instead of a website, with paid traffic pointed at it anyway.Audit recordYears after a rebrand, the old business name was still the only social link on the siteA real, anonymized audit finding: a rebranded business whose contact page still listed the previous brand's email, address, and only social profile, years after the rename.Audit recordThe business had no Google Business Profile at all, so it never appeared in the map resultsA real, anonymized audit finding: a real, operating business with no Google Business Profile at all, invisible from every map-pack and near-me search in its category.Audit recordReal reviews existed, but a search engine reading the page would never find themA real, anonymized audit finding: a homepage review section that renders entirely through a script, invisible in the raw page, with a filter quietly hiding lower ratings too.Audit recordPlaceholder filler copy was still live on the pages meant to sell the serviceA real, anonymized audit finding: template filler paragraphs left live on the exact pages meant to describe and sell a company's paid services.Audit recordNo prices were published anywhere, and there was no fast way to ask for one eitherA real, anonymized audit finding: a service business with a full menu of offerings and zero published prices, and no instant way for a visitor to request one.Audit recordA trust-critical company never once stated it was insured or bondedA real, anonymized audit finding: a licensed, trust-critical service business that never once stated it was insured or bonded anywhere on its own website.Audit recordMore than a decade of real work, and fewer reviews than a business a year oldA real, anonymized audit finding: a company operating for over a decade with almost no reviews on its Google listing, and what that costs against newer competitors.Audit recordDozens of pages were quietly carrying hidden spam text that visitors never sawA real, anonymized audit finding: a hacked website secretly carrying hidden gambling spam text across dozens of pages, invisible to visitors but readable by search engines.Audit recordThe home page headline was written for a different customer than the one being chasedA real, anonymized audit finding: a business-to-business service company whose own home page headline was written for consumers, not the buyer it actually wanted.Audit recordA wall of real, recognizable clients existed, and every name was locked inside one imageA real, anonymized audit finding: a strong list of real client names displayed as a single flat image, invisible to search engines and unreadable by assistive technology.Audit recordDozens of city pages existed, and nearly all of them shared the exact same paragraphA real, anonymized audit finding: dozens of separate city and township pages built from one shared paragraph of text, with only the location name changed between them.Audit recordA resource page kept promising a financial incentive that had expired years earlierA real, anonymized audit finding: a still-live resource page promising specific financial incentives from a program that had expired years earlier, with no update or removal.Audit recordAn internal phone script meant only for staff was live as its own public webpageA real, anonymized audit finding: a staff-facing sales script mistakenly published as a live, indexable webpage, visible to anyone who found it in search.Audit recordA heavy page-builder theme was quietly turning every mobile visit into a long waitA real, anonymized audit finding: a common website-builder theme and plugin combination producing a double-digit-second mobile load time and a failing performance score.Audit recordA regulated professional's license number only existed on someone else's websiteA real, anonymized audit finding: a licensed professional whose credential number appeared only on a third-party site, with no working website of her own to verify it against.Audit recordThe raw homepage was nearly empty, and its most useful tools were invisible to searchA real, anonymized audit finding: a site built entirely as a browser app, leaving its raw page nearly content-free and its useful tools invisible to search and AI systems.Audit recordA second, identical copy of the homepage was still live at its own separate addressA real, anonymized audit finding: a second, identical homepage address left live with no redirect, alongside unknown URLs that returned a fake success page instead of a real error.Audit recordOne page on the site listed a completely different phone number than everywhere elseA real, anonymized audit finding: a business with a consistent phone number sitewide except for one page, which quietly listed a different, unlabeled number instead.