Location pages for every neighbourhood except home

The company's location pages covered fourteen neighbourhoods, all in one county that is not where the company is based. Its own city, the one in its address and the one a customer would naturally search with the service, had no page. Neither did the surrounding county. Whoever built the pages seems to have chosen a target area from a map rather than from where the business is, and the result was a site that competed hardest where it had the least right to win.

We listed every URL in the sitemap and grouped the location pages by county. We compared that list with the company's address on the site and on its lead form, and with the county that address sits in. We fetched a sample of the location pages to see whether they carried local substance or a swapped name; they were thin and, because of the site's JavaScript rendering, mostly empty to a crawler. We checked the Google Business Profile's service area, which included the home area the site ignored.

Local search rewards proximity and consistency. A company's address, its reviews and its profile all say where it is, and a page for that place ranks with the least effort. Pages for neighbourhoods across the metro compete against companies that are actually there and rarely win. The company had spent its location effort on fourteen long shots and skipped the one page a customer in its own city, searching garage door repair plus the town, was most likely to click.

We checked whether the company had recently moved and the pages reflected an old base; the address history on the profile did not suggest that. We checked whether the fourteen neighbourhoods were where the company's jobs actually were, which would justify the pages; the reviews and the profile did not support that either. We checked whether the home city was covered by the home page itself; it was mentioned in the footer address and nowhere else. We separated this finding from the JavaScript rendering problem, which would have hidden any page, so that fixing one did not get mistaken for fixing the other.

The proposal's demo added a page for the company's own city and pages for the county around it, each with real local substance: the kinds of homes and doors common there, the neighbourhoods served, the response time from the company's base, and the reviews that mention the area. The far-side neighbourhood pages were kept only where the company could show completed work, and the whole site was rebuilt to serve its content as HTML so that any location page could actually be read by a crawler.

List your location pages and put your own address next to the list. If the city and county you are based in are missing, add them first; they are the pages you can win. For every other location page, ask whether you can name a completed job, a review or a reason a customer there would choose you over the company down their street. If you cannot, the page is a long shot and may be worth merging into a service-area page rather than keeping as a thin standalone.