Key facts
- Proposal date 2026-09-24, currency USD, sent by email the same day at the owner's instruction; the company's name, owner and address are withheld, and the prices are what was quoted on that date, not an offer.
- Starting fee $1,000 a month with a 12-page website included, $0 setup, $0 upfront, a 30-day guarantee and no contract term; the ladder steps to $2,000 and $3,000 at booked-job targets agreed together in writing.
- The company had asked for search and Google Ads twice through the proposal form; its site was a single-page JavaScript app whose raw HTML was 509 bytes, so a crawler saw a title, one stylesheet link and one script and no service content at all.
- The site listed fourteen location pages for neighbourhoods in one county and none for the company's own city or county, and its only form was a four-field contact form with no booking flow.
- The proposal answered the client's request for a reasonable ad budget in the FAQ: start small, and grow only when the cost per booked job is proven; Google Local Services Ads were included alongside search ads.
The business behind this proposal
The client is a garage door company in the Atlanta suburbs offering repair, spring replacement, opener repair and installation, and new door installation for residential and commercial customers. It had submitted two proposal requests in the same month, both asking for SEO and Google Ads and one asking for a reasonable budget.
Garage door work is urgent and local: a spring breaks, a door will not open, and the homeowner searches for a company that can come today. The company's site could not compete for that search because, to a search engine, it barely existed.
What we measured before pricing it
A mobile Lighthouse run scored 89 for performance and 92 for SEO, which looked fine until we fetched the page the way a crawler does. The raw HTML was 509 bytes: a title, one CSS link and one script. Every word of service content was rendered by JavaScript, and the sitemap listed 69 URLs that a crawler would find empty. That single finding explained why a company with a claimed high rating and a real service menu was not showing up.
The fourteen location pages covered neighbourhoods in one county and skipped the company's own city and county entirely. The only form asked four questions and offered no way to book a time. Those three findings set the scope: a site that serves its content as HTML, pages for the areas the company actually serves, and a booking form with call tracking and text-back.
The offer, exactly as quoted
The house pattern: $1,000 a month to start with the new site included, $0 upfront, a 30-day guarantee, month to month, stepping to $2,000 and $3,000 at booked-job targets agreed together in writing. Ad spend separate and set on the call, with the FAQ answering the budget question directly: start small, grow only when the cost per booked job is proven.
Included rows: Google Ads including Local Services Ads, a booking form, call tracking and missed-call text-back, the new 12-page website, SEO built around the 509-byte finding and pages for the company's own county, AI search visibility, Google Business Profile and reviews, and analytics. The demo was a 12-page site in navy and orange with a mega menu of the six services, the phone number in the navigation, a sticky mobile call bar, one page per service, and location pages for the company's own city and the county it had been missing.
What moved the price, and what was excluded
Nothing moved the fee above the standard starting point; the site rebuild was the largest piece of work and it was included. The ladder was tied to booked jobs rather than calls because a garage door company's phone rings with everything from a broken spring to a wrong number, and booked jobs are what the owner counts.
Excluded: ad spend, paid by the client; any use of years in business, job counts or the rating the site claimed, because none of them could be verified from a visible review; and any promise of a number of jobs, replaced by targets agreed in writing after the first month.
What happened, and what a garage door company can take from it
The proposal was sent on 2026-09-24 at the owner's instruction, with a follow-up scheduled for five days later. This dossier records that it was sent and reports no outcome.
For a home services company, the lesson is the 509 bytes: a site can score well on speed and still be invisible if its content only exists after JavaScript runs. Fetch your own home page without a browser and read what comes back. SearchPod's public prices are on the pricing page, and a proposal for your company takes one business day.
Related questions
No. The page describes a real proposal with identifying details removed and USD prices as quoted on 2026-09-24. A proposal for your own company is built from your situation and starts from the public prices at /pricing.
Fetching the home page the way a crawler does returned 509 bytes of HTML: a title, a stylesheet link and a script. All the service content was rendered by JavaScript afterward, so search engines saw an empty page across 69 sitemap URLs.
Because a garage door company's phone rings with everything, and only booked jobs pay. Targets were to be agreed together in writing after the first month, and a slow month steps the fee back down.
Start small and grow only when the cost per booked job is proven, with the exact number set on the call. Google Local Services Ads were included alongside search ads.
The proposal went out on 2026-09-24, and that is where this record ends. No outcome is reported because none is known at the time of writing.
a real proposal, anonymized; prices as quoted on that date, not an offer; no client name, person or address is given; SearchPod wrote and sent the proposal described.
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