Key facts
- Dated September 19, 2026, month one on this quote runs $1,000 USD for a cash home buying company serving two neighboring counties in the Akron to Canton area of Ohio.
- Two further rungs wait above the opening fee, $2,000 and $3,000 a month, unlocked only once targets tied to qualified seller leads, appointments, or closed deals are agreed together with the client.
- The proposal deliberately left the Google Ads spend number unset, since the dossier notes local search clicks for a motivated seller keyword are among the most expensive in local advertising.
- A new website was included in the fee rather than billed as a separate one time charge, alongside SEO for both counties served and AI search visibility.
- The client's core question, whether SearchPod could also help find off market properties directly, was answered honestly as outside SearchPod's usual scope rather than folded into the price.
The business behind this proposal
This proposal was written for a cash home buying company operating in two neighboring counties in the Akron to Canton area of Ohio. The business buys houses directly from owners, often in as little as seven days, covering closing costs itself and letting the seller pick the closing date, a model built around avoiding a traditional agent sale entirely.
The request that started this came with a specific question attached: the owner wanted Google Ads help and asked, directly, whether finding off market properties for the business was something SearchPod could also do. That second part was answered plainly as outside SearchPod's normal scope, since it sits closer to real estate sourcing than to marketing, and the proposal focused on what SearchPod does do well instead.
What was actually proposed
The offer leads with Google Ads aimed at motivated sellers, paired with landing pages built for an instant offer request rather than a general contact form, and a fast follow up process once someone submits their address. A new website is included in the fee, along with SEO covering both counties the business serves, AI search visibility, Google Business Profile work, automated follow up messages, and full reporting down to the cost of each lead, appointment, and closed deal.
No Google Ads budget number was fixed inside this quote. The proposal states plainly that clicks for this kind of search are among the most expensive in local advertising, and leaves the actual monthly ad spend for the client to set and cap.
The price and its ladder
September 19, 2026 is the send date on this quote, priced in US dollars at $1,000 for the opening month, climbing afterward to $2,000 and finally $3,000 once targets agreed together with the client are hit. Those targets track qualified seller leads, booked appointments, or closed deals, rather than site traffic or ad clicks, which fits a business where a single closed deal is worth far more than an ordinary local service lead. Nothing is charged before work begins, and cancelling inside the first 30 days means the client owes SearchPod nothing at all.
What shaped this price, and what was left open
Tying the ladder to closed deals rather than to leads or clicks is the clearest thing this proposal does differently. In a business where one signed deal can be worth tens of thousands of dollars, a fee built around raw lead volume would undercount what the marketing is actually worth, so the steps up track deal outcomes instead.
What stayed open is just as deliberate. The actual Google Ads budget was never fixed by SearchPod inside this number, since the keywords a motivated seller types are unusually expensive to bid on, and asking the client to set and cap that number themselves keeps the retainer separate from a spend figure that could swing widely month to month.
Related questions
A single closed deal in this business is worth far more than a typical local service lead, so the steps up to $2,000 and $3,000 a month track qualified leads, appointments, and closed deals together, agreed with the client, rather than simple lead counts.
The dossier notes that clicks for a motivated seller search are among the most expensive in local advertising. Rather than guess a number, the proposal leaves the actual monthly ad spend for the client to set and cap themselves.
No. That question from the client was answered honestly as outside SearchPod's usual scope, since sourcing properties is closer to real estate work than to marketing, and the proposal focused on the marketing services it actually offers.
No. The new website is included inside the monthly fee rather than billed as a one time build charge, which is different from several other proposals in this dossier series that price the site separately.
A call happened the day before, and the proposal itself went out on September 19, 2026. Beyond that single fact, the file stays silent on whether the investor ultimately moved forward.
This is a genuine SearchPod proposal, fully anonymized so the business behind it cannot be traced. Treat every dollar amount as a snapshot from one specific date, never as a rate anyone could claim today.
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