B2B lead generation
B2B lead generation. Buyers who ask for a call, not a sequence they ignore.
Most B2B firms fill the pipeline three ways: directory listings, intent data, and outbound prospecting, often through an appointment-setting shop. Each one rents attention. Here is what the main platforms publish about how they charge, and what owned inbound demand changes.
- Ads managed for 10% of spend, from $600 CAD or $450 USD
- $0 setup, month to month
- Unhappy in month one? You don't pay
What B2B teams pay for today
Listings, signals and seats. We read each vendor's own site for these points, as published in September 2026. Seat prices are in US dollars.
Clutch: a directory with a paid top shelf
Clutch's get-listed page shows a free Basic profile, a Verified tier at $499 a year, and a custom-priced Advertiser tier that adds priority placement on service pages. Its terms say Clutch does not guarantee results. Buyers on a Clutch list are comparing you with every firm above and below you.
G2 Buyer Intent: signals, not leads
G2 describes its intent data as signals from buyers on its site: category page views, competitor comparisons and pricing page visits. It does not publish a price. You learn that a company is researching your category; you still have to reach the right person and start the conversation.
LinkedIn Sales Navigator: you pay per seat
LinkedIn's compare-plans page lists Core at US$119.99 a month or US$1,079.88 a year, and Advanced at US$159.99 a month or US$1,799.88 a year, with Advanced Plus on custom pricing. Each includes 50 InMail credits a month. It is a prospecting tool: the leads are the hours your reps put in.
Appointment-setting shops
Outsourced SDR firms book meetings from cold outreach, usually on a retainer, a per-meeting fee, or both. Before you sign, ask how they define a qualified meeting, who owns the contact lists afterward, and what happens to no-shows. A meeting with someone who cannot buy costs your senior people an hour and teaches you nothing.
What owned inbound demand changes.
Buyers who searched for the problem
Search terms like “[software] implementation partner”, “outsourced [service] for manufacturers” or “[your category] pricing” come from people already shopping. A page that answers that search, with a clear next step, turns intent into a request for a call.
Google Ads on bottom-funnel terms
We start with the narrow phrases that signal a buyer, exclude job seekers and students, and send clicks to pages built for each offer. Our fee is a flat 10% of media, never below $600 CAD or $450 USD in a month, and clicks carry no markup. LinkedIn Ads can layer on job title targeting when deal sizes justify it.
Content the buying committee can share
Comparison pages, pricing explainers and case-style guides (built from your real work, never invented results) that a champion can forward to finance and IT. Each page is billed at $50 CAD or $38 USD, and a plan starts at ten pages monthly.
Pipeline tracking in your CRM
Every form fill and call lands in HubSpot, Salesforce or Pipedrive with its source, so you see which pages create opportunities and closed revenue, not just form fills. We check that offline stages feed back into Google Ads where your CRM allows it.
The first 30 days.
01
Week 1: cost per opportunity
We line up what you spend on directories, intent data, seats and appointment setters against opportunities and closed deals. That gives the bar inbound must beat.
02
Weeks 2 and 3: one offer, one page
We pick your clearest offer, build a landing page with a short qualifying form, connect tracking to your CRM, and launch one search campaign on buyer terms.
03
Week 4: the acceptance test
We submit a test inquiry and place a test call. Both must show up in HubSpot or Salesforce inside sixty seconds, tagged with campaign and keyword, and your report must show cost per qualified lead. Miss that, and the month costs you nothing.
B2B lead generation: FAQ.
Not if they produce opportunities. Reviews on those sites also help buyers trust you. The question is whether paid placement beats the same money spent on search and content, which your CRM numbers will answer within a quarter or two.
No. G2 and similar tools tell you a company is researching. Someone still has to reach the buyer, and many of those accounts are also being contacted by your competitors.
Paid search can bring requests in the first month. SEO pages take several months to rank. Long B2B sales cycles mean revenue shows later than leads, so we report on pipeline created along the way.
No. We build and run inbound: pages, search, paid social and tracking. Many clients keep an outbound team and hand inbound requests to the same reps.
Search ads are managed for 10% of what you spend on Google (never under $600 CAD or $450 USD a month), SEO pages cost $50 CAD or $38 USD apiece with a 10-page monthly floor, and site builds are one-time packages between $1,500 and $20,000+. There is no setup fee and no term.
Build a pipeline buyers start themselves.
Tell us your offer, deal size and current lead sources. Expect a scoped plan, priced from our public rates, by the next business day.