Criminal Appeals Client Growth
Turn more searches for a second chance into signed appeals cases.
SearchPod runs your website, ads, SEO, AI search, follow-up and reviews as one system, so when a family starts searching for appellate counsel, your firm is the first call.
- Compliant ads for direct appeal, post-conviction relief & habeas corpus searches
- A site that explains the process plainly to a worried family, not just the client
- Every call and form tracked from click to signed case
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Criminal appeal lawyer near me”
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New client inquiry
Call, form or case-review request
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Case review scheduled
Added to your intake calendar
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of clients read reviews before calling a firm
- 90% of clients read reviews before calling a firm We turn satisfied clients into a steady stream of 5-star Google reviews.
- to file — and it doesn't reopen
- 1 window to file — and it doesn't reopen The deadline to appeal is short and strict. We build the site and intake that answer before it closes.
- for your site, ads, SEO, AIO, email & reviews
- 1 partner for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Industry figures shown for context; results vary by jurisdiction, court, and case type.
Why Growth Stalls
Why criminal appeals caseloads stall.
Winning appeals doesn't fill next month's calendar on its own. These are the leaks we fix first.
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Families don't know an appeal is even possible
Most people assume a conviction is final.
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The filing clock is already running
The window to file a notice of appeal is short and strict, and it starts at sentencing.
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You look like the trial lawyer who lost
After a conviction, “we fight for you” messaging reads wrong.
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Leads call, but no one explains what happens next
An appeal can take months or longer, and costs work differently than a trial retainer.
Your growth engine
A fuller caseload, from five channels, one team.
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Custom Website
Built to explain, and sign
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Google Ads
Families searching now
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SEO
First on the map
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AI Search
Named by AI tools
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Email Marketing
Drives referrals
A fuller caseload
Google Ads · PPC
Google Ads for criminal appeals firms. Be there before the deadline runs.
Compliant ads for direct appeal, post-conviction relief, and habeas corpus searches — live at the top of Google while the filing window is still open, with every call tracked back to a signed case.
- Compliant campaigns for direct appeal and post-conviction relief
- Landing pages that explain the process before they explain the price
- Every call and form tracked back to a signed case
Sponsored
www.yourappealsfirm.com
Criminal Appeals Attorney · Free Case Review
Convicted and considering an appeal? Speak with an experienced appellate attorney. Direct appeals, post-conviction relief & habeas corpus. Free, confidential case review.
- Direct Appeals
- Post-Conviction Relief
- Habeas Corpus
Call (214) 555-0173
www.competitor-appealslawyer.com
Affordable Appeals Attorneys
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Ashworth Appellate Law
You5.0 5.0 out of 5 stars, · 142
“They won my son a new trial after we thought his case was over. We can't thank them enough.”
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Meridian Appellate Group
4.9 4.9 out of 5 stars, · 98
“Patient, thorough, and honest about our odds from day one. They treated our case like it mattered.”
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Cole & Vance Post-Conviction Law
5.0 5.0 out of 5 stars, · 121
“They explained habeas corpus in plain English and kept us updated through a long process.”
Local SEO
SEO that signs appeals cases. Own the searches after a conviction.
When ads pause, SEO keeps working: appeals-specific pages, county and circuit pages, and a tuned Business Profile that put your firm at the top of the map pack for appellate searches near your courts.
- Map-pack rankings for appeals, post-conviction & habeas searches
- Pages for every court and circuit you practice in
- Reviews that reassure a family before they ever call
High-Intent Visibility
The searches that follow a conviction.
A conviction or a hard sentence sends a family searching within days — on Google and now in AI assistants. Here are the kinds of high-intent searches we work to put your firm in front of.
Page one of Google & Bing
Appeals-specific keywords we build your site, ads, and content to win — paid and organic.
- criminal appeal lawyer near me
- criminal appeals attorney [your city]
- how to appeal a criminal conviction
- how long do I have to file an appeal
- post-conviction relief attorney near me
- habeas corpus lawyer near me
- ineffective assistance of counsel lawyer
- can I appeal a guilty plea
- sentence appeal lawyer near me
- federal appeals lawyer near me
- wrongful conviction appeal lawyer
- how much does a criminal appeal cost
Google Search · Bing Search
Recommended by AI search
AIO work so assistants name your firm when someone asks how to appeal a conviction.
- “Who's the best criminal appeals lawyer near me?”
- “Recommend a top-rated appellate attorney in [your city].”
- “How do I appeal a criminal conviction in [your city]?”
- “Find a post-conviction relief lawyer near me with good reviews.”
- “What's the difference between an appeal and post-conviction relief?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Sample searches for illustration — real targets are scoped to your case types, courts, and competition. Rankings and AI visibility build over time.
Email Marketing
Email marketing for criminal appeals firms. Be the firm a family trusts through a long process.
An appeal can run for months or longer, and a family needs to feel informed the whole way through.
- Follow-up so a family that isn't ready yet doesn't go quiet
- Case-status updates that ease a long, uncertain wait
- Check-ins that bring referrals from trial attorneys and past clients
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Your case review is confirmed, Patricia
Thursday at 2pm — please have the judgment and sentencing documents ready.
Case Review -
An update on your appeal
Here's where your brief stands and what happens next in the process.
Case Update -
Would you share a few words?
Your review helps the next family searching for answers.
Review Request
Proof, not promises
Track every call to a signed appeal.
Every call, form, and dollar lands in one dashboard, so you can see which campaigns sign appeals cases — and which just spend money.
Intake to Retainer From first call to retainer
Every inquiry — website, search, ad, or phone — is captured, tagged with its source, and followed up automatically, so a family calling during a short filing window never slips through your intake.
Source of every case
See which keyword or campaign produced each inquiry, so you fund what signs appeals cases and cut what doesn't.
Follow-up until they sign
Families who need time to decide get steady, respectful follow-up by email and text until they're ready to retain.
ROI Tracking Your cost per signed case
Appeals cases can take months to sign and resolve, so guessing is expensive. We tie every retainer back to the campaign that produced it, so you always know your real cost per signed case.
Cost per retainer
Ad spend, calls, and retainers tied together — you always know what a signed case costs, and if that number is falling.
Case-type ROI
Direct appeals, post-conviction relief, and habeas cases tracked separately, so you see which case types earn their spend.
Call Analysis Catch every worried call
Most calls come from a family member, not the client — often anxious, confused about the process, and comparing more than one firm.
Scored intake calls
Every call is recorded and scored, so you can spot the case reviews your intake missed and fix it fast.
Instant text-back
A missed call triggers an instant text-back, so the caller hears from you before they dial the next appeals firm on the list.
Review Generation Proof for families who check first
Families choosing appellate counsel read reviews quietly, often while comparing several firms at once.
Well-timed review asks
Once a case resolves or a milestone is reached, the client or family gets one well-timed, respectful ask for a Google review.
One reputation feed
New reviews on Google and beyond land in one feed, so you can reply fast and protect the reputation families check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
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Crescent Loans
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Straight answers
Marketing for criminal appeals lawyers, without the mystery
Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600/month minimum, and there's no markup on ad spend — your whole budget goes to Google. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means if you're not happy, you don't pay. Tell us about your firm and we'll send exact numbers in a free proposal within one business day.
If your caseload has gaps, your ad spend can't show a signed case, or families can't find you before another firm does, an agency pays for itself. We build the site, compliant ads, SEO, and reviews that sign appeals cases while you're writing briefs. Already booked solid with the right cases? You may not need one yet.
It makes your firm the one a family finds and calls after a conviction or a hard sentence. SearchPod builds your website, runs bar-compliant Google Ads for direct appeal and post-conviction relief searches, wins local and AI search, and automates follow-up and reviews — one system feeding your intake line.
Pick one that understands appellate work specifically: ads that follow your state bar's rules, tracking that counts signed cases instead of clicks, and full ownership of your site, ad accounts, and data. Skip generalists who treat an appeals firm like any other criminal practice — and ask them to prove cost per signed case, not just leads.
Google Ads can put your firm in front of a searching family within days of a conviction or sentencing, so case-review calls often start within weeks. SEO, AI search, and reviews build over 3–6 months into cases you don't pay per click for. Running both from day one is the fastest, most stable path.
One team runs your website, ads, SEO, AI search, email, and reviews together instead of five vendors pointing at each other. Ads are built the bar-compliant way, every call is tracked to its cost per signed case, and pricing is public — our pricing page shows the real starting price for every service. Month-to-month, and you own everything.
Yes. Call, form, and conversion tracking go in on day one, so you can see your cost per signed case — and whether your direct-appeal, post-conviction, or habeas campaigns are actually earning their budget.
Yes. State bar rules limit outcome claims like promising a reversal or a new trial, so we write careful copy, add the right disclaimers, and build compliant landing pages — your budget reaches families without risking your ad account or your license.
Because clicks don't pay retainers. We tie every channel back to retained clients, so you fund the case types and keywords that grow the firm and cut the ones that just make the phone look busy.
Yes. Your forms, click-to-call, and lead tracking plug into the intake tools or legal CRM you already use, so a family's inquiry is captured, routed, and followed up — even while your office is closed.
100%. Your site, brand, ad accounts, and client data stay yours — no lock-in, and we're month-to-month. If we ever part ways, everything goes with your firm.
Most criminal appeals sites — with dedicated pages for direct appeal, post-conviction relief, and habeas corpus — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You'll get a clear timeline up front and updates at every step.
Free Proposal
Let's fill your caseload.
Tell us about your firm and we'll send a custom plan within one business day, month-to-month with a 30-day guarantee.
- Public pricing, scoped to your firm
- Free audit of where case leads leak
- A specialist responds within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your firm and we'll send a custom plan to bring in more appeals cases — plus a free site audit. Month-to-month, 30-day guarantee, no obligation, within one business day.