eDiscovery Software Marketing Turn a discovery deadline into trials & signed customers.

There's no “contact sales” wall hiding the numbers. Google Ads management runs 10% of whatever you spend with Google monthly, floor of $600/month, and every dollar of ad budget goes to Google — we don't mark it up. SEO is $50 per page per month, with a 10-page minimum to start. Need a new site or landing pages? That's a one-time build, one of eight fixed packages between $1,500 and $20,000+, scoped to your platform (see /websites for the full list). No setup fee, no contract, month to month throughout — send us the basics and a real proposal lands in your inbox within a business day.

Depends on where the leak actually is. If cost per trial keeps climbing, pilot matters stall before a first production ever goes out, or your pipeline still runs on legal-tech conference booths and word of mouth, closing even one of those usually pays for the engagement. We run the landing pages, the acquisition, and the onboarding sequence so your product and litigation-support teams stay focused on the platform. If trials are already converting on their own, there's no reason to add a vendor.

It runs your entire demand side: the site and landing pages, Google and LinkedIn campaigns aimed at litigation support directors and in-house counsel, the comparison and “[incumbent] alternative” pages that get you onto a shortlist before an RFP is drafted, and the onboarding and renewal email that keeps a signed seat paying. One team owns the whole funnel instead of five vendors owning a slice each.

Test whether they actually know the category before you sign anything. Do they optimize toward trials and demos, or just clicks? Can they trace a signed account back to the exact campaign and keyword that produced it? And can they explain, unprompted, why a litigation support director checks chain-of-custody documentation and SOC 2 status before ever opening a feature comparison? Confirm ownership too — your domain, ad accounts, and customer data need to stay titled to your company, full stop.

You'll typically see a first trial or demo request within a few weeks of paid campaigns going live — that's the nature of paying for placement. Organic rankings move slower: figure 3–4 months before comparison and “alternatives to” pages start pulling real traffic, and 6–8 months before the whole funnel — trials turning into a steady run of signed accounts — really finds its stride, once onboarding data and renewal email start compounding.

Nothing here gets split across five vendors — site, paid acquisition, SEO, AI search, and lifecycle email sit with one team, judged against trials, demos, and paying accounts rather than raw traffic. Our pricing is posted in public, there's no contract keeping you locked in, and your domain, ad accounts, analytics, and customer records are titled to your company starting day one, not ours.

Every service's starting price is already sitting on our public pricing page — there's no custom rate card. What actually gets scoped to your platform is the plan itself: landing-page count, what your ad budget can realistically support, how many pages of SEO content your category needs. Tell us about your product and a proposal with exact numbers is in your inbox inside a business day, no obligation.

We optimize for trials, demos, and accounts that actually pay — traffic alone tells you nothing useful about a platform like yours. Every landing page and CTA is built to produce a signup, and every trial and demo traces back to the exact campaign that produced it, so your real cost per trial, and which channel's signups convert to paid, is never a guess.

Yes — and the two motions look different, so we build for both. Smaller firms handling smaller matters usually self-serve: a landing page, a free trial, activation email, done. Larger firms, corporate legal departments, and government agencies move slower, with IT and outside counsel pulled into a security review before anyone signs — for that segment we're driving demo requests and supporting a longer evaluation cycle. Most platforms in this category sell to both ends at once.

We're not your compliance team, but we know defensibility is usually the first filter a buyer applies, ahead of any feature comparison — chain of custody, audit trails, legal-hold workflows, and certifications like SOC 2 or ISO 27001. We make sure that information is easy to find and clearly presented on your site and in sales materials, not buried under a features tab. The actual compliance language and certification claims stay with your product and legal team, where they belong.

Yes. Nothing about your eDiscovery platform's marketing sits in an account we control — the site, ad accounts, analytics, and customer records are registered to your company from the day we start. There's no lock-in: we work month to month, and if you ever move on, none of it moves with us.

Yes. Whatever system your litigation-support and sales teams already run — HubSpot, Salesforce, or a homegrown pipeline — is where trial signups, demo requests, and account data land automatically, with the source of every one attached.

Two to four weeks covers most eDiscovery product sites and landing pages, start to finish. The pace comes down to how fast we get real screenshots of your review queue, your positioning against [incumbent], and a round of feedback from your team — you'll know the actual timeline before anything starts.