EdTech Marketing Agency Turn one search into trials, pilots & renewals.

The numbers are the same whether you're running a consumer trial funnel or a district pilot pipeline. Google Ads management is 10% of your monthly ad budget, with a $600/month minimum and no markup added on top of what you spend with Google directly. SEO is $50 per page per month, with a 10-page minimum. A custom site is one of eight one-time packages between $1,500 and $20,000+ (full breakdown at /websites). There's no setup fee, everything runs month to month, and the first 30 days are covered by our guarantee — if nothing moves, you don't pay for them. Tell us about your platform and we'll send real numbers back within one business day.

Three signs it's worth it: your cost per trial keeps rising every August without you knowing which campaign is to blame, a pilot ends and nobody follows up before the renewal window closes, or most of your signups still trace back to an ISTE booth or a teacher forwarding your app to a friend. We take the landing pages, paid and organic acquisition, and onboarding and renewal email off your plate so your team stays on the product and the curriculum. If trials are converting and pilots are renewing without help, you don't need us yet.

It handles every channel between a search and a signed-up learner: building the site and landing pages, running Google and Meta campaigns aimed at parents, teachers, or district buyers, ranking your platform for the comparison and vendor-alternative searches that build an RFP shortlist, and automating the onboarding and renewal email that keeps a pilot from quietly lapsing at budget time.

Ask whether they treat a parent's 14-day free trial and a district's semester-long classroom pilot as the two different funnels they are — one converts on a credit card, the other needs board approval. Ask if they can trace a signup back to its real acquisition cost instead of just a click, and whether they already know why a clean COPPA/FERPA page matters to a district IT reviewer. Then confirm your site, ad accounts, and student data stay registered in your company's name, not theirs.

Paid campaigns usually produce the first trial or demo requests within a few weeks. Rankings for “best [category] for [grade/subject]” and vendor-comparison searches take three to four months to build, then keep compounding. Institutional sales move on the district's own fiscal calendar — a pilot that starts in October may not turn into a signed license until the following school year, once next year's budget is set. Lifecycle email starts lifting trial activation from week one, so early results don't depend on any single channel.

Most agencies pick a lane — consumer growth marketing or enterprise SaaS demand gen — and stretch it to cover edtech's two buying motions at once. We build both funnels on purpose, get measured on trials, pilots, and renewals rather than sessions, and post pricing publicly instead of quoting behind a form. Contracts run month to month, and your site, ad accounts, analytics, and learner data stay registered to your company from the first day.

Starting prices are the ones posted on our pricing page and they don't move in a sales call. What changes is scope — a self-serve tutoring app running a 14-day trial needs a different plan than a platform selling three-year district contracts. Tell us which one describes you, or if it's both, and we'll send exact numbers within one business day.

Trials, demos, pilots, and the renewals that follow — sessions that never convert are a line item, not a result. We build every landing page and CTA around getting someone to actually start, then trace each trial or pilot back to the campaign, keyword, or page that produced it, so you know your real cost to acquire one and which channel is actually renewing, not just clicking.

Yes, and most edtech companies need both run properly rather than one funnel stretched to cover the other. On the consumer side, we build the trial-to-subscriber path: landing pages, a free trial or freemium tier, and activation email aimed at parents and adult learners. On the institutional side, we build pipeline for teachers, curriculum directors, and IT — comparison and evidence-tier content, RFP-ready pages, and campaigns timed to when a district actually sets its budget instead of an impulse click.

We don't draft your compliance language — that stays with your own counsel — but we know a parent starting a free trial and a district IT reviewer approving a classroom pilot both go looking for the same things first: a clear privacy policy, a plain-language data-handling page, and your COPPA/FERPA and state student-privacy posture. We make sure those pages exist, link cleanly from your site and sales materials, and read like they were written for a human instead of a lawyer.

Yes. Your site, brand assets, App Store and Google Play developer accounts, ad accounts, analytics, and every parent, teacher, and learner record stay in accounts your company controls. We work month to month, so if you ever move on, none of it moves with us.

Yes. We work inside HubSpot or Salesforce for your sales pipeline and connect to whatever LMS or SIS integrations your product already supports — LTI, and rostering or single sign-on through Clever, ClassLink, or Google Classroom — so trial signups, demo requests, and pilot approvals land in your systems with clean attribution from first click to signed contract.