Embedded & OEM Software Growth
Turn high-intent searches into design wins & licensing revenue.
SearchPod runs your site, ads, SEO, AI search, and nurture email as one system that turns high-intent searches into evaluations.
- Ads aimed at firmware and hardware engineers already evaluating a stack like yours
- A technical site with real docs and reference ports that make starting an evaluation easy
- Every evaluation request traced back to its source, so you know your real CAC
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Found you in search
High-intent buyer query
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Started an evaluation
Downloaded the SDK or booked a call
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Became a design win
Locked in for the product's life
One team. One growth system.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Nurture Email
- Reviews
- of your ad budget is our whole Google Ads fee
- 10% of your ad budget is our whole Google Ads fee $600/month minimum, and your ad budget goes to Google in full — we add no markup.
- setup fees, month to month
- $0 setup fees, month to month No contract and nothing to buy in. If we're not a fit, you can leave any month.
- you-don't-pay guarantee
- 30 days you-don't-pay guarantee If you're not happy with your first 30 days, you don't pay. That's the whole policy.
These are our real prices — the same ones published on our pricing page.
Why Growth Stalls
Why great embedded software still runs out of design wins.
Building a stack engineers love doesn't fill your own pipeline.
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Engineers land on your site, then leave to check a competitor
A homepage with no real docs, no chip list, and no way to see the API sends evaluators straight to a competitor's site.
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Your CAC keeps climbing, and cycles run 12–24 months
A design win takes a firmware engineer, a hardware lead, and often a VP of Engineering — and the evaluation can run over a year.
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You win the evaluation, then lose the design freeze
A promising evaluation that goes cold before the design locks never becomes a royalty.
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Buyers compare you against free options quietly
Engineers weigh your SDK against FreeRTOS, Zephyr, or building it in-house long before they ever contact you.
Your growth engine
More design wins & licensing revenue, from five channels feeding one pipeline.
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Website & CRO
Clicks to evaluations
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Paid Acquisition
Google & LinkedIn Ads
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SEO & Content
Wins comparison queries
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AI Search (GEO)
Named by the assistants
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Nurture Email
Evaluations to design wins
More design wins & licensing revenue
Paid Acquisition (PPC)
Paid acquisition for embedded & OEM software. Reach engineers the moment they're evaluating.
High-intent Google plus LinkedIn ads aimed at firmware, embedded, and hardware engineers searching for a stack or SDK, a technical landing page built to start an evaluation, and every request tracked to its real CAC.
- High-intent keywords that reach engineers ready to evaluate a new stack
- LinkedIn targeting by title and company to reach the real buying committee
- Every evaluation request and conversion tracked back to its CAC
Sponsored
yourembeddedsdk.com
Royalty-Free RTOS Built for Certified, Long-Life Products
Small footprint, real-time performance, and long-term support for product lines that run for years. Download the SDK or book a technical evaluation call.
- Docs
- Download SDK
- Book a Call
Download the SDK
competitor-rtos.com
Certified RTOS for Embedded Systems — Evaluate Free
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CoreFlow RTOS
You4.8 4.8 out of 5 stars, · 310 reviews
“Cut our certification timeline in half — the reference port for our chip just worked.”
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Nimbus Stack
4.7 4.7 out of 5 stars, · 240 reviews
“Smallest footprint we tested, and support actually knows our silicon.”
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Ferrite SDK
4.9 4.9 out of 5 stars, · 380 reviews
“Locked in as our platform standard — five product lines and counting.”
Organic & Developer Visibility
Organic & developer visibility. Rank where engineers research and decide.
Engineers shortlist embedded software in search, on GitHub and developer forums, and in AI chats.
- Top rankings for category, comparison & “alternatives to” queries
- Comparison and chip-support pages that win the evaluation
- Stronger developer-community presence and authority so you stand out
High-Intent Visibility
The searches that decide which embedded software gets designed in.
When an engineering team is ready to pick a stack, they search — on Google and in AI assistants.
Page one of Google & Bing
Keywords with buying intent — the searches we build your pages, ads, and content to win.
- royalty-free rtos
- embedded linux sdk
- [competitor] alternative
- best rtos for [chip family]
- embedded software licensing
- [competitor] vs [competitor]
- oem firmware provider
- embedded database for iot devices
- safety certified rtos
- [category] sdk pricing
- white label [category] sdk
- low power rtos for microcontrollers
Google Search · Bing Search
Recommended by AI search
When an engineer asks ChatGPT or Gemini what stack to use, we work to make your product the answer.
- “What's the best royalty-free RTOS for an ARM Cortex-M product?”
- “Recommend an embedded Linux distribution for an IoT device.”
- “What are the best alternatives to [competitor]?”
- “Which SDK is best for adding voice control to a consumer device?”
- “What's the best embedded database for a resource-constrained device?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are samples — the real list is built around your category, buyers, and competitors. Rankings and AI visibility take time and compound.
Nurture Email
Nurture email for embedded & OEM software. Keep evaluations warm through a long design cycle.
The evaluations you've already started are your cheapest pipeline.
- Onboarding flows that get an evaluator to a working reference port fast
- Technical nurtures that answer the objections that stall a decision
- Design-freeze reminders that keep you top of mind when the decision gets made
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Welcome — here's your reference port
Your SDK access is ready. Here's the port for your chip and a quick-start guide.
Onboarding -
Stuck on integration? Here's the fix
The three most common integration issues, solved in under 10 minutes.
Activation -
Locking your design soon? Let's talk licensing
See our royalty and licensing options before your design freezes.
Upgrade
Proof, not promises
Track every evaluation, design win, and dollar.
One dashboard shows how every channel turns into evaluations, design wins, and licensing revenue — so you always know your CAC and what to scale next.
Pipeline & Evaluations Turn evaluation requests into qualified pipeline
Every SDK download and evaluation request is captured, tagged with its source, and routed to your CRM the moment it lands.
Every evaluation traced to its source
See which campaign, keyword, or channel produced each request — so budget moves to what actually fills the pipeline.
Synced to your CRM
Evaluation requests and qualified leads land in HubSpot or Salesforce automatically, so sales and engineering share one clean pipeline.
CAC & LTV See your real CAC and payback
Every signed license is connected back to the campaign that produced it.
True cost per design win
Ad spend, evaluation requests, and signed licenses tied together.
Channel-level lifetime value
Google, LinkedIn, and organic tracked separately, so you can see which channel brings the design wins that pay out over the longest product life.
Evaluation & Conversion Lift your evaluation-to-design-win rate
Most embedded software deals are won or lost between the first download and the design freeze.
Evaluation tracking
See how many downloads reach a working reference port, where they stall, and which follow-up creates engineers who actually move forward.
Design-win conversion
Every evaluation is followed to its outcome, so you know which campaigns and nurtures produce signed licenses — not just downloads.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for embedded & oem software, without the mystery
Our pricing is public and plain. Google Ads management is 10% of your ad budget with a $600/month minimum — and your budget goes to Google in full, with no markup from us. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). $0 setup, month to month, no contract, and we'll send exact pricing in a free proposal within one business day.
If your CAC keeps climbing, evaluations go cold before the design freezes, or your pipeline still depends on trade-show badges and word of mouth, yes — closing one of those leaks usually covers the fee. We handle the site, paid and organic acquisition, and nurture email so your engineers can stay on the product. If design wins are already growing on their own, keep that engine running.
It owns every channel that produces evaluations, design wins, and licensing revenue. SearchPod builds your site and product pages, runs high-intent Google and LinkedIn ads aimed at firmware and hardware engineers, wins the comparison and AI-search queries buyers use to build a shortlist, and automates nurture email through the evaluation cycle — one team, one pipeline.
Look for proof they understand this category: do they optimize for evaluations and design wins or just clicks, can they trace a request to CAC and a signed license, and do they understand a 12–24 month design cycle? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd win a “royalty-free rtos” search; a vague answer tells you everything.
Paid campaigns usually produce the first evaluation requests within a few weeks. Rankings for category and “alternatives to” queries take 3–6 months to build, then keep compounding. Nurture email starts keeping evaluations warm from the first message — so fewer design wins go cold while organic catches up.
We run the whole funnel — site, paid acquisition, SEO, AI search, and nurture email — so nothing falls between vendors, and we're judged on evaluations, design wins, and licensing revenue, not traffic. Pricing is public, contracts are month-to-month with $0 setup, and your site, ad accounts, analytics, and customer data stay yours from day one.
On evaluations, design wins, and licensing revenue — never vanity traffic. We optimize your site and CTAs for downloads and evaluation requests, then connect every request back to the campaign that produced it, so you can see your true CAC and which channel actually produces signed licenses.
Yes. We build comparison pages and campaigns around the real “alternative to” and “vs” searches engineers run, and we message the honest trade-off: what a paid stack buys beyond free — certified safety compliance, guaranteed long-term support, dedicated engineering help, or a smaller footprint — not vague superiority claims.
Yes. We build the campaigns and content around how each buyer actually evaluates — startups tend to search around price, footprint, and speed to integrate, while established OEMs search around certification, long-term support, and proven field reliability. Most embedded software vendors sell to a mix, and we scope the plan to your actual customer base.
Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and customer data. We're month-to-month, and if you ever leave, it all simply stays where it is.
Yes. We work inside the stack you already use — HubSpot, Salesforce, and your own analytics — so evaluation requests, design wins, and signed licenses flow into your CRM and attribution stays clean from first click to signed contract.
Most embedded and OEM software sites and product pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product docs, chip-support list, and feedback — you'll have a clear timeline before we start.
Free Proposal
Let's fill your pipeline.
Tell us about your software and what's stalling growth — we'll map the pages, the campaigns, and the emails, with real pricing attached.
- A scoped plan built from our public pricing
- Free audit of where your funnel leaks evaluations
- You'll hear from a real specialist within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your software and where growth stalls. You'll get a scoped plan with real pricing, plus a free audit of your site and funnel — within one business day. No obligation, no pressure.