Endpoint Security Marketing Agency Turn EDR evaluations into signed fleet licenses.
We run your site, paid search, SEO, and AI-search visibility together, aimed at the exact moment someone searches “edr vs xdr” or “ransomware protection software”.
- Campaigns targeted at security engineers, IT admins, and MSP owners already comparing agents like yours
- Pilot-request pages that lead with footprint, detection rate, and false-positive numbers instead of marketing adjectives
- Every pilot tracked from first click through fleet-wide close, so you know your real cost per deployed seat
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Searched “edr vs xdr”
Comparing agents before a demo
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Requested a pilot
Testing on a handful of devices
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Pushed to the whole fleet
Signed, deployed, paying
One team runs your whole pilot-to-fleet funnel.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Nurture Email
- Reviews
- buying decides this market
- Pilot-first buying decides this market A handful of test devices has to prove itself — light agent, low false positives, fast to manage — before IT pushes it to the rest of the fleet. We build the follow-up that keeps that rollout moving.
- and incident-driven searches convert fast
- Insurance- and incident-driven searches convert fast A cyber-insurance renewal that now requires EDR, or a live ransomware scare, sends IT straight into a search that same day — content built to own that moment.
- handles site, ads, SEO & AI visibility
- Single team handles site, ads, SEO & AI visibility Your web developer, ad buyer, SEO writer, and reviews outreach all report to the same weekly sync instead of five separate invoices.
Figures above describe how this market typically behaves, not a promised outcome for your platform — actual results depend on your category, price point, and competition.
Why Growth Stalls
Why a great detection engine still can't fill a pilot pipeline.
A low false-positive rate doesn't get you a signed license.
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Visitors read the feature page, then leave without requesting a pilot
A site full of "next-gen" and "AI-powered" claims with no CPU/RAM numbers or detection-rate proof reads like every other agent on the market.
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Pilot cost per lead climbs while deals sit in proof-of-concept
MSP and enterprise evaluations can run for weeks on a handful of test devices before anyone signs.
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A pilot on ten laptops never reaches the other four hundred
IT tests the agent on a handful of machines, likes what it sees, then the rollout ticket sits in a sprint backlog for a month while priorities shift.
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The shortlist gets built in a Slack thread you never see
An IT admin drops three EDR options into a channel, asks an AI assistant which one is lightest on endpoints, and only loops in a rep after narrowing to two.
Your growth engine
Demo requests, pilots & fleet deals, all from five channels aimed at the same funnel.
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Website & CRO
Turns clicks into pilot requests
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Paid Acquisition
Google, LinkedIn & MSP targeting
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SEO & Content
Wins EDR & “alternatives to” searches
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AI Search (GEO)
Named when assistants get asked
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Nurture Email
Keeps a stalled pilot moving
More pilots, fleet rollouts & signed licenses
Paid Acquisition (PPC)
Paid acquisition for endpoint security. Show up mid-comparison, not mid-crisis.
We run Google and LinkedIn campaigns against the terms a security engineer types the week they're building a shortlist.
- Keyword targeting built around EDR-vs-XDR and “alternatives to” comparison searches
- Pilot-request pages that lead with agent footprint and detection-rate proof
- Every pilot tracked back to cost per deployed device, not just cost per click
Sponsored
yourendpointco.com
Endpoint Protection That Stops Ransomware Before It Spreads
Push a light-footprint agent across your whole fleet through Intune, JAMF, or your RMM tool without a maintenance window. Book a walkthrough of live detection and the pilot-to-rollout plan.
- Pricing
- Book a Demo
- MSP Program
Book a demo
competitor-edr.com
AI-Powered Endpoint Defense — See a Live Demo
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GuardEdge
You4.7 4.7 out of 5 stars, · 380 reviews
“Rolled out across 3,000 laptops in a weekend — support never left us waiting.”
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Halo Endpoint
4.8 4.8 out of 5 stars, · 520 reviews
“Lighter than our old agent and caught what it missed on day one.”
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Ironward
4.6 4.6 out of 5 stars, · 260 reviews
“Our cyber-insurance renewal required EDR — this was live before the deadline.”
Organic & Review-Platform Visibility
Organic & review-platform visibility. Own the shortlist before the demo call.
A shortlist gets built from three places: Google, G2 and Gartner Peer Insights ratings, and whatever an AI assistant says when someone asks for a lighter alternative to [competitor].
- Rankings for “edr vs xdr,” ransomware-protection, and “alternatives to” searches
- Pilot-stage comparison pages that survive a technical evaluator's checklist
- A G2 and Gartner Peer Insights profile with enough recent reviews to look current
High-Intent Visibility
What a buyer types before they'll take your call.
A ransomware incident, a legacy agent that's too heavy, or a cyber-insurance renewal that suddenly requires EDR — any of these sends someone straight to a search bar or an AI assistant that afternoon.
Page one of Google & Bing
Real search phrases with buying intent behind them — what we build pages, ads, and content around.
- best edr software for msp
- lightweight endpoint protection agent
- edr vs mdr vs xdr
- ransomware protection software for small business
- antivirus alternative for remote teams
- switch from [competitor] edr
- endpoint agent high cpu usage fix
- cyber insurance edr requirement
- multi tenant edr console for msp
- [competitor] vs [competitor] edr
- endpoint security for byod devices
- edr proof of concept checklist
Google Search · Bing Search
Recommended by AI search
When someone asks an AI assistant which EDR agent is lightest on resources or best for their MSP stack, we work to make your platform the one it names.
- “Which EDR agent uses the least CPU and memory on older laptops?”
- “What's a good lightweight endpoint protection tool for a fully remote team?”
- “What EDR options work well for an MSP managing dozens of client fleets?”
- “Is [competitor] worth switching away from for a mid-size security team?”
- “What's a solid ransomware-protection tool for a small business on a tight budget?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are illustrative — your actual keyword and prompt list gets built around your specific agent, buyer titles, and named competitors. Search rankings and AI-assistant visibility both take months to build, then compound.
Nurture Email
Nurture email for endpoint security. Keep the pilot from going quiet mid-rollout.
Getting a pilot approved is the easy part — someone still has to schedule the fleet-wide push, and that's where IT tickets go stale.
- Sequences timed to a pilot's actual test window, not a generic drip schedule
- Follow-up that re-engages a rollout that's gone quiet for a couple of weeks
- Renewal reminders and per-device expansion offers once a fleet is fully deployed
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What we found testing your pilot devices
The false-positive count and resource numbers from your test group, plus what changes before a full push.
Follow-up -
A weekend rollout across the whole fleet
How one IT team scheduled a fleet-wide push without a maintenance window.
Nurture -
Locking in your rate before rollout day
A short call to confirm device count and pick a rollout date.
Close
Proof, not promises
See every pilot's path from click to closed license.
A single dashboard follows each channel from first click through pilot to signed license, so you always know your real cost per deployed seat and where to spend next.
Pilots & Demos Turn pilot requests into a tracked, working pipeline
The moment someone requests a pilot, it's tagged with the campaign or page that produced it and pushed into your CRM automatically.
Every pilot traced to its source
See exactly which keyword, ad, or comparison page produced each pilot request, so budget shifts toward whatever's actually filling the pipeline.
Synced to your CRM
Pilot requests and device counts land in HubSpot or Salesforce the moment they come in, so sales and marketing are working off the same numbers.
Cost Per Deployed Seat What it actually costs to land a fleet, not just a pilot
We connect ad spend all the way through to the device count on a signed license, not just to a demo booked.
Cost per deployed device, not per lead
Ad spend and pilot approvals get tied to the eventual device count on the signed license, so a channel that produces small pilots but big fleets doesn't get cut by mistake.
Channel-by-channel comparison
Google, LinkedIn, and organic search tracked separately, so you can see which channel actually brings the fleets that renew and expand device counts.
Pilot Velocity Catch a stalled rollout before it goes cold
Ten test devices approved is not the same as four hundred deployed.
Pilot device count over time
Track how many devices are covered at each stage.
What restarts a stalled pilot
Every pilot is followed to its outcome, so you can see which nurture email, comparison page, or call actually got a quiet deployment moving again.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for endpoint security, without the mystery
Pricing is the same public rate card for every endpoint security client, no custom quotes hidden behind a form. Google Ads management runs 10% of monthly ad spend, floored at $600/mo, charged as a flat fee — never a cut of your ad spend, so your full budget still reaches Google. SEO is $50 per page with a 10-page monthly minimum, enough to cover an EDR-vs-XDR comparison, a ransomware-response guide, and a couple of “switch from [competitor]” pages in month one. Websites run $1,500–$20,000+ across eight fixed packages (see /websites). Setup is $0, there's no contract, and a 30-day guarantee means if the first month doesn't move the needle, you don't pay. Tell us your device-count targets and whether you sell direct or through MSPs, and you'll have real numbers within a business day.
If pilots keep stalling before they reach the rest of the fleet, your cost per pilot keeps rising on deals that already take months, or growth is still riding on one founder's MSP contacts — yes, and fixing any one of those usually pays for the engagement. We run the site, paid and organic acquisition, and pilot-through-rollout tracking so your engineers stay on the product instead of the funnel. If demo requests are already converting to fleet-wide deployments on their own, there's no reason to add us.
It owns everything between a search query and a signed license. We build your site and pilot-request pages, run Google and LinkedIn campaigns aimed at security, IT, and MSP titles, win the EDR and ransomware-protection searches your buyers run before they'll take a call, and follow every pilot through to a fleet-wide close — one team accountable for the whole path.
Ask whether they optimize for qualified pilot requests or just form fills, whether they can trace a proof-of-concept through to a signed fleet contract months later, and whether they understand the difference between the engineer testing the agent on ten laptops and the budget holder who signs off on the other four hundred. Then confirm ownership: your site, ad accounts, and pilot data need to stay in your name, not ours.
Paid campaigns typically produce the first pilot requests within a few weeks. Rankings for EDR and “alternatives to” searches build over 3–6 months and then compound from there. Because a single pilot can run for weeks on its own before a fleet-wide rollout even starts, expect the pipeline to arrive in stages rather than all at once — we track every stage from first click to signed license so you can watch it move.
One team runs the site, paid acquisition, SEO, and AI-search visibility, so a pilot request never gets lost in a handoff between vendors — and we're measured on pilots and fleet-wide closes, not raw traffic. Pricing is posted publicly, there's no contract, and your site, ad accounts, analytics, and pilot data stay in accounts you own from day one.
The rate card itself is public — same numbers for every platform on /pricing — but the plan we scope is built around your device-count targets, whether you sell direct or through MSPs, and how long your typical pilot runs. Tell us about your platform and we'll have exact pricing back within a business day, no obligation either way.
Pilot requests and fleet-wide closes, never raw sessions. We build landing pages and CTAs around requesting a pilot, then trace every one back to the campaign or page that produced it, so you can see your true cost per pilot and which channel is actually worth funding across a sales cycle that can run for months.
Yes — they're different buyers with different content needs. MSPs and MSSPs evaluate a platform once, then roll it out and resell it across dozens of client fleets, so their pages lean on per-device margin, multi-tenant console management, and RMM integrations. Direct security and IT teams are buying for one fleet at a time and care more about detection accuracy, deployment mechanics, and how the agent behaves on their specific device mix. We write and target each path separately rather than running one generic campaign at both.
Yes. Your site, brand assets, Google/LinkedIn ad accounts, analytics, and every pilot and customer record live in accounts registered to your company, not ours. We work month-to-month, and if you ever move on, your fleet-deployment data and pipeline history stay exactly where they are.
Yes. We plug into the CRM and ops stack you already run — HubSpot or Salesforce on the direct-sales side, plus PSA/RMM tools like ConnectWise or Datto if you sell through MSPs — so a pilot request, its device count, and its rollout stage all land in the same pipeline your reps already work from, with attribution intact from first click to fleet-wide close.
Most endpoint security sites and pilot-request landing pages launch in about 2–4 weeks. What speeds that up: getting us your agent's actual performance numbers (footprint, detection rate, false-positive rate) and console screenshots early, since those are what a technical evaluator scans for first. You'll have a week-by-week timeline before any work starts.
Free Proposal
Let's get your next pilot moving.
Tell us where pilots are getting stuck and how you sell — direct, through MSPs, or both — and we'll map out the pages, campaigns, and content with real pricing attached.
- A plan scoped to your device-count targets and public pricing
- A quick look at where pilot requests are leaking out of your current funnel
- A real answer from someone who's worked this category, within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us where pilots are stalling — before the fleet rollout, during MSP evaluation, or just getting the first demo booked. We'll send back a scoped plan with real numbers, plus a quick audit of your current site and funnel, within one business day. No pressure, no obligation.