Freight Brokerage Software Marketing Turn broker and agent searches into trials & demos.

Pricing is public, not a mystery quote. Google Ads management costs 10% of your monthly ad budget with a $600/month floor and zero markup on media spend, so every extra dollar buys clicks, not agency margin. SEO is $50 per page monthly, 10-page minimum. A custom website runs one of eight one-time packages, $1,500 to $20,000+ (full breakdown at /websites). No setup fee, no contract, month to month throughout, and if your first 30 days don't produce results, you don't pay for them. Send us details on your brokerage platform and we'll return real numbers in a free proposal within one business day.

Probably, if trials keep signing up without ever covering a load, cost per demo keeps rising each quarter, or most of your pipeline still traces back to agent referrals and one TIA conference a year. Fixing any single one of those usually pays for the engagement on its own. We take the landing pages, ad accounts, SEO, and onboarding email off your plate so your team stays focused on the product. If signups already convert and renew well on their own, leave that engine alone.

Everything between a Google search and a renewed account: your site and landing pages, Google and LinkedIn campaigns aimed at brokerage owners and agents, the comparison and “alternatives to” content that wins a shortlist spot, and the onboarding email that gets a new account to its first quoted and covered load — run as one system instead of billed separately by five vendors.

Test whether they already know your buyer split — an agent judging quoting speed and commission tracking is a different conversation than an ops lead judging carrier vetting and shipper EDI integration. If they treat both the same, they're running a generic SaaS playbook on your category. Then ask how a signup gets traced back to its real cost, and confirm your site, ad accounts, and analytics stay registered to your company, not theirs.

Paid campaigns typically produce trials and demo requests within the first few weeks. Ranking the category page and comparison content against an entrenched field of vendors and review marketplaces takes closer to 3–4 months before it really compounds. Onboarding email moves faster than either — since getting a broker to their first covered load has nothing to do with where you rank on Google, that number starts improving almost immediately.

Ask five agencies what they measure and most will say traffic or leads. We get paid based on trials that convert to paid, renewing accounts — nothing else moves the needle for a brokerage-software business. The site, the campaigns, the content, and the onboarding sequence are built and run by the same team, pricing is posted publicly instead of quoted per call, and your site, ad accounts, and customer data stay registered to your company from the first day.

Every service has a public starting price on our pricing page — nobody gets a different number behind closed doors. What changes deal to deal is the plan itself: a small agent-model brokerage selling itself needs a different landing-page and ad approach than a platform selling into enterprise 3PLs through a slower, committee-driven cycle. Tell us how your software is actually sold and we'll return exact numbers in a free proposal within one business day.

Trials, demos, and paying accounts — traffic by itself doesn't pay a bill. Every landing page is built to turn a click into a signup, and every trial and demo gets traced back to the ad or keyword that produced it, so your real cost per trial and your best-performing channel are both visible, not estimated.

Yes, and they need different pitches, not the same page with a different logo. Agent-model brokerages care about quoting speed, commission-split tracking, and how easily an agent can bring their existing book of business over — that's the pipeline we build for that side. Asset-based and asset-light 3PL platforms sell more to ops and back-office buyers weighing carrier vetting, settlements, and EDI integration with shipper systems. Where a brokerage runs both models, the pages and campaigns split to match.

Yes — in this category, that's honestly the bigger battle. We write head-to-head comparisons, “alternatives to” pages, and use-case content built to take the same shortlist clicks G2, Capterra, and Software Advice already own, and we help push your review count and recency on those platforms too, since a thin or dated review profile quietly hurts both your rankings and how often AI tools name you.

Yes, fully. Your site, ad accounts, analytics, and customer records sit in accounts that belong to your company from day one — nothing routes through an agency-owned account. Cancel any month you want and take all of it with you exactly as it stands.

We don't need you to switch tools. Pipeline goes into HubSpot or Salesforce like it already does, and however your platform talks to DAT, Truckstop, or the carrier-vetting and EDI services you support stays untouched — we just make sure every trial and demo shows up there with its source attached, so nothing gets lost between an ad click and a closed deal.

Most brokerage-software sites and landing pages launch in roughly 2 to 4 weeks. What actually sets the pace is how quickly we get product screenshots, positioning input, and feedback from your side — you'll have a real timeline before any work starts, not a placeholder.