Freelance & Gig Marketplace Marketing Agency Turn category searches into freelancers, clients & booked gigs.
We run the ad accounts, the category pages, the AI-search positioning, and the onboarding emails for your freelance or gig platform as one connected system.
- Recruiting campaigns for freelancer categories running thin, hiring campaigns for the ones with open job posts
- A proposal inbox for freelancers and a job-post form for clients, not one generic "get started" button
- Freelancer CAC and client CAC reported as two separate numbers, never blended into one acquisition cost
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Searched for a freelance platform
Category-specific hiring or gig search
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Posted a job or sent a proposal
First move on either side of the platform
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Completed a gig and got paid
Came back for a second one
One team. One growth system.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Lifecycle Email
- Reviews
- one growth system for freelancer supply and client demand
- 2 sides one growth system for freelancer supply and client demand Freelancer recruiting and client acquisition run out of the same plan and the same weekly numbers, not two campaigns pulling against each other.
- setup cost, month to month
- $0 setup cost, month to month No contract and no setup invoice before we start work on your platform's freelancer and client acquisition.
- guarantee if it's not working
- 30-day guarantee if it's not working Not happy with the first 30 days of work? You don't pay for them.
Not a forecast — the actual numbers for your platform show up in your free proposal.
Why Growth Stalls
Why freelance and gig platforms stall on the way to real liquidity.
Freelance and gig platforms run on two different buying processes at once — a client posting a job and a freelancer building a profile.
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Clients ghost an empty proposal inbox, freelancers ghost a job board with nothing to bid on
A client who posts a job and gets no proposals doesn't post a second one.
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You're paying full price to recruit freelancers, then full price again to win clients
Freelancer-side ad costs behave nothing like client-side ad costs.
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A profile with no completed jobs looks like a scam to both sides
A client won't hand a brief and a deposit to a freelancer with no reviews and a blank portfolio, and a freelancer won't submit a real proposal to a job post from an account with no payment history.
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The first paid gig goes great, then they skip your fee on the next one
A client and freelancer who finish a project through escrow now have each other's contact info and a proven working relationship.
Your growth engine
More proposals, hires & repeat bookings, from five channels pointed at one platform.
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Website & CRO
Splits into two funnels
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Paid Acquisition
Recruits freelancers, wins job posts
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SEO & Content
Category & "hire a..." pages
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AI Search (GEO)
Named when someone asks an AI
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Lifecycle Email
Turns a first gig into a second
More freelancers, clients & booked gigs
Paid Acquisition (PPC)
Paid acquisition for freelance & gig marketplaces. Recruit freelancers or win job posts, based on real thin spots.
We run search and social campaigns built around this niche's real keyword split.
- Category keywords that catch someone mid-decision — "become a freelance bookkeeper," "hire a freelance video editor"
- Separate landing pages for the client posting a job and the freelancer browsing open gigs
- Every proposal sent and every job filled traced back to the exact campaign and keyword behind it
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ProfileForge
You4.8 4.8 out of 5 stars, · 2,140 reviews
“Sent five proposals my first week and landed two of them.”
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BidWell
4.7 4.7 out of 5 stars, · 1,780 reviews
“Milestone payments meant I never once had to chase an invoice.”
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SkillDock
4.9 4.9 out of 5 stars, · 2,960 reviews
“Filled a niche technical role none of the big sites could match.”
Organic & Category Visibility
Organic visibility for freelance & gig marketplaces. Own the "hire a freelance…" searches that fill your job board.
A freelancer picking where to build a profile and a client picking where to post a job both start the same way: a search, a couple of comparison articles, maybe a question typed into ChatGPT.
- Rankings for "hire a freelance [skill]" and "become a freelance [skill]" searches in your categories
- Skill-specific landing pages that answer what a client or freelancer actually needs to know before signing up
- Freelancer profile pages that start ranking on their own once there are enough of them live
High-Intent Visibility
The exact searches that fill a proposal inbox or a job board.
A client typing "hire a freelance video editor" and a freelancer typing "best sites to find freelance work" are both mid-decision, not just browsing.
Page one of Google & Bing
Category-and-hiring-intent terms — what we build pages, ad copy, and content around.
- hire a freelance copywriter
- best site to hire a freelance [category]
- apps to find freelance work
- become a freelance [category] near me
- top freelance job boards for beginners
- [competitor] alternative
- best place to post a freelance job
- freelance vs gig work sites compared
- how much to charge as a freelance [category]
- escrow payment freelance marketplace
- side income apps for freelancers
- freelance marketplace reviews 2026
Google Search · Bing Search
Recommended by AI search
When someone asks an AI assistant where to hire a freelancer or find freelance work, this is what we're working to make it say.
- “Which platform should I use to hire a freelance [category] for a small project?”
- “Where can I find legitimate freelance [category] work as a beginner?”
- “What's a solid alternative to [competitor] for freelance [category] work?”
- “Which freelance site has the best escrow protection for clients?”
- “What's the easiest gig app to get hired on with no reviews yet?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
This is a sample set — your actual keyword and prompt list gets built around your specific categories and named competitors. Visibility compounds over time, especially once your own freelancer profiles start getting indexed and ranked.
Lifecycle Email
Lifecycle email for freelance & gig marketplaces. Get the second gig booked before they think to skip you.
A freelancer with a finished profile and a client who's already posted once are both cheaper to keep than new ones are to find.
- A step-by-step nudge sequence that gets a half-finished portfolio published instead of abandoned
- A reminder timed to when a client's project is likely wrapping up, prompting a rehire
- Win-back email for freelancers who went quiet and clients who haven't posted in months
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Your profile's 80% done — finish it to start getting found
Add two portfolio samples and you'll show up in client searches this week.
Onboarding -
A client just viewed your proposal
Follow up now while your bid is still fresh in their inbox.
Activation -
That project from last month — ready for round two?
The client you worked with before just posted a similar job.
Repeat
Proof, not promises
Track every signup, application, and booked gig.
See exactly how a freelancer or client search turns into a signup, a completed profile, and a booked gig, all in one place.
Freelancers & Clients Both sides of one funnel, side by side
Each signup gets tagged the moment it lands — freelancer or client — and routed into your product or CRM from there.
Tagged the moment it lands
Every new account is marked freelancer or client along with the campaign, keyword, or channel that produced it, so you can see exactly which categories are short on talent.
Routed into your systems automatically
New freelancer and client accounts flow straight into your product and CRM, so onboarding emails start the same day someone signs up, not the next one.
CAC & LTV by Side The real number behind each side
Every freelancer who completes a profile and every client who posts a job traces back to the campaign that brought them in, so you're comparing true cost to acquire against what that account is actually worth once it's active.
What each side actually costs
Ad spend, signups, and activated profiles broken out separately for freelancers and clients, so a cheap freelancer signup that never finishes a profile doesn't get counted as a win.
Who sticks around and rebooks
See which channels bring clients who post a second job and freelancers who stay active past month one.
Activation & Liquidity The gap between signing up and getting hired
Most of the growth or loss happens between someone creating an account and actually completing a paid gig.
Where each side drops off
See what share of freelancers finish a bookable profile and what share of clients complete a first hire, and exactly which step in between loses them.
Thin spots by category
Compare freelancer supply against client demand inside each individual skill category, so a shortage in one niche doesn't hide behind healthy numbers overall.
Reviews & Trust What a finished gig turns into next time
A first-time client deciding between two freelancer profiles almost always picks the one with reviews, and that same review history feeds what AI assistants say when someone asks for a recommendation.
Requests sent at the right moment
A review prompt goes out the moment a gig is marked complete, while the client still remembers exactly why they'd hire that freelancer again.
Every rating in one place
Reviews from your platform and any outside listing sites roll into a single view, so a bad one gets a fast response instead of sitting unanswered for weeks.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for freelance & gig marketplaces, without the mystery
Budgets vary by category — a niche skill platform with ten live categories spends less to get moving than a broad, do-everything gig board. As a starting reference: Google Ads management runs 10% of whatever you put into your ad budget, with a $600/month floor and zero markup on the spend itself, so every dollar you budget for ads reaches Google. SEO work is priced at $50 per page per month with a 10-page minimum to start. A custom-built site runs one of eight fixed packages between $1,500 and $20,000+ depending on scope (full list at /websites). There's no setup charge, and a proposal with your actual numbers lands in your inbox within one business day of asking.
A platform where freelancer proposals are quiet, client job posts are quiet, or people book one gig and vanish is exactly the situation a marketplace-specialist agency exists for. We take the site, the ad accounts, the category pages, and the onboarding emails off your plate so your team can spend its time on trust and safety, dispute handling, and the product itself. If both sides are already growing well without outside help, you probably don't need us yet.
Concretely: we build and run the job-post and proposal pages, manage the ad accounts recruiting freelancers or reaching clients — whichever side needs it that month — get you ranking for the category searches a broad gig board can't own, and write the onboarding and rehire email sequences. All of it reports into one dashboard instead of three separate vendor invoices.
We check where the funnel is actually thin, not where it's cheaper to buy ads. If job posts are sitting with no proposals coming in, that's a freelancer-supply problem, and we shift budget and content toward recruiting freelancers in that category. If freelancers are active but few jobs are getting posted, we shift toward clients instead. Signups and completed profiles are tracked separately by side the whole time, so the call is based on your actual data, not a hunch.
Ask three things: do they build separate landing pages and separate tracking for freelancers and clients, can they show you CAC broken out by side instead of one blended number, and who actually owns the ad accounts and analytics once the engagement ends. If the answer to that last one isn't "you," keep looking.
Paid campaigns can start filling your proposal inbox or job board within the first few weeks. Category rankings for terms like "hire a freelance video editor" typically take three to six months to build, then keep compounding as more freelancer profiles get indexed. Onboarding email starts moving completed-profile and first-job-posted rates in week one, so you're not waiting on organic alone to see movement.
Most agencies report one acquisition number and let you guess which side of your platform it's actually helping. We report freelancer CAC and client CAC separately, every month, because a platform can look healthy on a blended number while one side is quietly starving. Pricing is public, contracts run month-to-month with a 30-day guarantee, and your website, ad accounts, and user data are in your name from the first day.
Yes, and for a young platform this is usually where to start — a job board with a couple of qualified freelancers per category converts nothing. We run recruitment-specific campaigns and landing pages, and measure success as completed profiles and submitted proposals rather than raw signups, so real, bookable talent exists before we spend a dollar chasing client demand.
We can't stop two people from exchanging phone numbers after a project wraps, but we can make the platform the obviously better option: clear messaging about what the fee actually pays for — escrow protection, dispute mediation, discoverability for the next job — review prompts tied to work finished on-platform, and rehire nudges that reach a client before they think to text the freelancer directly.
Yes — every signup is tagged to its side the moment it comes in, so you can see exactly what it costs to land a freelancer versus a client, and what each one is worth once they're actually completing gigs. That split is what tells you where next month's budget should go.
Yes. Your website, ad accounts, analytics, and every freelancer and client record live in accounts registered to your company, not ours. We work month-to-month — if you ever leave, nothing moves and nothing needs to be rebuilt.
Yes. We build around whatever you've already got running — Stripe Connect or another payout processor for escrow and milestone releases, your CRM, your product analytics — so proposals, hires, and completed gigs land in your existing systems, and you can trace a booking back to the exact ad or search term that produced it.
Most freelance and gig platform builds take about a month from kickoff to launch, depending on how many categories and sample freelancer profiles we're populating and how fast we get your feedback along the way — you'll have a firm timeline before any work starts.
Free Proposal
Let's get both sides of your platform moving.
Tell us which side of your platform is stalling — freelancer supply or client demand — and we'll map the specific pages, campaigns, and emails to fix it, with real pricing attached.
- A plan scoped and priced from our public rate card, not a black-box quote
- A free look at where your funnel loses freelancers or clients before their first gig
- A reply from an actual specialist, not a bot, within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your platform and whether freelancer supply or client demand is the bottleneck right now. You'll get back a scoped plan with real numbers attached, plus a free look at where your current site and funnel are leaking signups. No pressure, no obligation.