Google Ads for Dentists
Google Ads for Dentists that books new-patient exams.
Google Ads puts your practice in front of people searching for a dentist right now, whether they need a checkup or a same-day emergency visit. It will not fix a practice that referrals alone can't fill, but it removes the wait for word of mouth.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built around how patients pick a dentist.
Search: new-patient and emergency terms
Campaigns built around 'dentist near me', 'emergency dentist', and 'new patient exam' so you show up the moment someone is looking, not just when they recognize your name.
Local Services Ads
Google verifies your license and insurance, then shows your practice at the very top with a Google-guaranteed badge for searches like 'dentist open today'. Pay per lead, not per click.
Remarketing to site visitors
People who looked at your services or fees page but didn't book get a reminder ad. Dental decisions often take a few days of comparing practices before the call.
Call-only ads for same-day pain
A dedicated campaign for 'tooth pain', 'broken tooth', and 'dentist today' that skips the website and rings your front desk directly, since a person in pain calls instead of clicking through.
What Google Ads costs for dentists.
Average cost per click: $8.00
The 2026 search advertising benchmarks published by LocaliQ with WordStream put the average cost per click for the Dentists & Dental Services category at $8.00. Your own rate depends on your city and how many practices bid on the same terms.
Average conversion rate: 10.67%
That same benchmark row shows about 10.67% of clicks turn into a lead: a call, a form, or a booked exam. Dental search terms convert well because most people clicking already need an appointment, not just information.
What a $3,000 a month budget looks like
At $8.00 a click, $3,000 buys around 375 clicks. At a 10.67% conversion rate, that's roughly 40 new-patient leads. Our management fee is 10% of the budget, but $3,000 falls under our $600 minimum, so the fee is $600 either way.
Average cost per lead: $72.97
The benchmark's average cost per lead for the category is $72.97. That is a category average across every dental practice tracked, not a promise for your practice or your city. A cheap implant lead and a cheap checkup lead are not worth the same amount, so we track lead quality, not just lead count.
How we set up Google Ads for a dental practice.
01
Tracking before spend
We wire up call tracking and form tracking before a single dollar goes to ads, so every lead is counted and every dollar is traceable to a result.
02
A landing page per service
New-patient exams, implants, Invisalign, and emergency visits each get their own page, so the ad and the page match what the person actually searched.
03
Negatives, search terms, and tracked calls
We review the actual search terms triggering your ads every week, add negatives to cut waste, and confirm every phone call is tracked back to the campaign that produced it.
Google Ads FAQ for dentists.
It depends on your city and how many other practices are bidding on the same terms, but most single-location practices start somewhere between $2,000 and $6,000 a month. We recommend a starting budget in your proposal based on your market and your open-chair capacity.
If you have open chair time and referrals alone aren't filling it, yes. Dental search terms convert at a healthy rate because the person searching already wants an appointment. It won't replace referrals, but it stops your schedule depending on them.
A mix of Search for new-patient terms and Local Services Ads for pay-per-lead visibility, backed by call-only ads for same-day pain. Remarketing brings back the people who compared a few practices before deciding.
Most practices see the first booked exams within the first one to two weeks of launch, once tracking and the landing pages are live. It takes a few weeks longer for the campaign to fully learn which terms and times bring in the best patients.
10% of your ad budget, with a $600 a month minimum, and no markup on what you actually spend with Google. No setup fee, no contract, and a 30-day guarantee: if the first month doesn't work, you don't pay our fee.
See what Google Ads would cost for your practice.
Tell us your city and your open-chair capacity. We'll send a free proposal within one business day with a real budget recommendation, no obligation.