Google Ads for Electricians
Google Ads for Electricians that surfaces the upgrade jobs.
Google Ads catches both the homeowner with a dead outlet who needs someone today and the one planning a panel upgrade or an EV charger who is comparing quotes over a few weeks. It won't build trust for you inside someone's walls, but it gets your name in front of them first.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built for service calls and bigger projects.
Search: service and upgrade terms
Campaigns split between 'electrician near me' and 'power outage electrician' for urgent calls, plus 'panel upgrade cost' and 'ev charger installation' for the higher-ticket planned work.
Local Services Ads
Google verifies your license and insurance, then places your business at the top for 'electrician near me' with a Google-guaranteed badge, paid per lead instead of per click.
Call-only for urgent outages
A campaign built for 'no power' and 'electrician open now' that rings your dispatch line directly, since a homeowner without power at 9pm is calling from a phone, not comparing websites.
Remarketing for panel and EV-charger shoppers
Panel upgrades and EV chargers are considered purchases most homeowners research for a week or more. A remarketing ad keeps your company visible while they compare a few contractors.
What Google Ads costs for electricians.
Average cost per click: $8.33
Electrical work is grouped into the Home & Home Improvement category, where the 2026 search advertising benchmarks published by LocaliQ with WordStream set the average cost per click at $8.33.
Average conversion rate: 8.05%
About 8.05% of clicks turn into a lead under that benchmark row. Emergency outage terms convert faster than panel-upgrade research terms, since one is urgent and the other is still being planned.
What a $7,000 a month budget looks like
At $8.33 a click, $7,000 buys around 841 clicks. At an 8.05% conversion rate, that's roughly 68 leads a month across service calls and upgrade work. Our fee is 10% of the budget, so that's $700, with no markup on your ad spend.
Average cost per lead: $90.92
Across every home-improvement trade tracked, the benchmark's average cost per lead is $90.92, not a promise for electrical work specifically. A single panel-upgrade lead is worth far more than a light-fixture repair, so we track which jobs the leads actually turn into.
How we set up Google Ads for an electrical contractor.
01
Tracking before spend
Call tracking and form tracking go live before launch, so every booked job can be traced back to the exact ad and search term that produced it.
02
A landing page per service
Panel upgrades, EV chargers, rewiring, and emergency service each get their own page, so a homeowner lands on content that matches exactly what they searched for.
03
Negatives, search terms, and tracked calls
We review the real search terms triggering your ads weekly, cut the ones outside your license territory or trade, and confirm every dispatched call ties back to its campaign.
Google Ads FAQ for electricians.
Most single-location contractors start between $3,000 and $9,000 a month, depending on how many electricians are bidding in your area. We recommend a specific figure in your free proposal based on your service area and crew size.
Yes, if you have crew capacity and want to surface higher-ticket panel and EV-charger work, not just fill your day with low-ticket repairs. It's especially effective for catching outage calls the moment they happen.
Local Services Ads for pay-per-lead visibility on service calls, Search for panel and EV-charger terms, and call-only for true outages. Remarketing helps close homeowners still comparing quotes on bigger projects.
Most electrical contractors see the first booked calls within days of launch, since outage terms convert quickly. It takes a couple of weeks longer to see which upgrade terms are producing your best-value jobs.
10% of your ad budget, with a $600 a month minimum, and no markup on what you actually spend with Google. No setup fee, no contract, and a 30-day guarantee: if the first month doesn't work, you don't pay our fee.
See what Google Ads would cost for your company.
Tell us your service area and crew capacity. We'll send a free proposal within one business day with a real budget recommendation, no obligation.