Google Ads for Med Spas
Google Ads for Med Spas that need consults booked, not just clicks.
Google Ads reaches someone searching for a treatment by name, right when they are ready to book a consult, in a market where new spas open constantly. It cannot build the membership retention that keeps a client on tox and filler every few months.
- 10% of ad spend, never a markup
- $600 a month minimum
- 30-day guarantee, cancel anytime
Campaigns built for a spa
Booked consults, built around Google’s ad rules.
Search: treatment queries
“Botox near me”, “filler consultation” and “laser hair removal cost” are high-intent, local searches from people ready to book, not casually browsing treatment options.
Search: membership and package queries
“Med spa membership” and “botox membership plan” come from a different buyer, someone thinking about ongoing care, and it deserves its own ad and page instead of sharing one with a single-visit treatment search.
Call-only for consult booking
Someone ready to book a Botox or filler consult often prefers to call and ask a few questions first. Call-only ads route that search straight to your front desk instead of a form.
Remarketing to treatment-page visitors
Most visitors research a treatment on your site before they book. Remarketing keeps your spa visible to them afterward, built around general brand messaging rather than any single visitor’s specific treatment history.
What Google Ads costs for med spas.
The category average, sourced
The 2026 search advertising benchmarks published by LocaliQ with WordStream for the Beauty & Personal Care category list an average cost per click of $4.62, an average conversion rate of 10.35%, and an average cost per lead of $39.25.
What a $4,000 month buys
At $4.62 a click, a $4,000 budget buys close to 866 clicks in a month. At a 10.35% average conversion rate, that lands around 90 consult requests before your front desk even confirms a single appointment.
Our fee on that budget
Our fee is set at 10% of ad spend, with a $600 a month floor underneath it, so you pay whichever of those two numbers is bigger. On a $4,000 budget, 10% only reaches $400, which means the floor applies, and Google still gets paid directly with no markup added.
Two ad rules shape what you can show
Google restricts before-and-after images in ad creative and requires separate certification to advertise prescription medications like GLP-1 weight-loss drugs, so we skip Performance Max here and build Search and remarketing creative around both rules instead.
How we set up Google Ads for a med spa.
01
Tracking before spend
Call tracking and consult-booking tracking go live before your first dollar reaches Google, so every request, phone or online booking widget, gets counted correctly.
02
A landing page per treatment
Someone searching for Botox and someone searching for laser hair removal want different reassurance and different pricing context. Each treatment gets its own page instead of one general services list.
03
Negatives and search terms, every week
We review the search terms triggering your ads every week, adding negatives for “Botox at home” and DIY searches, and we track every call and booking back to the keyword that started it.
Med spa Google Ads FAQ.
Most single-location spas start between $3,000 and $5,000 a month, enough to keep consult volume steady across their core treatments. We recommend a specific number in your proposal based on your treatment mix and injector capacity.
It is worth it in a market where new spas open constantly and discount pressure is real, since Ads reaches someone the moment they search for a treatment by name. It will not build the membership retention that carries most of the recurring revenue, and it will not fix a spa whose revenue rides on one injector’s personal following.
Search split by treatment and by membership intent carries the most weight. Call-only ads and remarketing support it, while Performance Max is skipped here because of ad-creative restrictions on before-and-after images and prescription treatments.
Once tracking and landing pages are live, search and call-only campaigns typically start producing consult requests within the first one to two weeks. Certification for any prescription-treatment ads can take longer to clear first.
Whichever is bigger between $600 a month and 10% of your ad spend is what we charge, and Google bills you directly for the rest with no markup. Our 30-day guarantee covers a first month that falls flat: you keep the management fee in your pocket.
See what Google Ads could bring your consult calendar.
Tell us your core treatments and injector capacity. We will send back a real budget recommendation and a projected consult range within one business day.