Google Ads for Orthodontists
Google Ads for Orthodontists that fills the consult chair.
Google Ads reaches the two people actually deciding on treatment: parents researching braces for a teen, and adults choosing clear aligners for themselves. It brings in consult bookings, not signed treatment plans, since that decision happens in your office.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built around two different buyers.
Search: braces and aligner terms
Two term sets in one account: 'braces for kids' and 'orthodontist near me' aimed at parents, plus 'invisalign cost' and 'clear aligners for adults' aimed at self-paying adults.
Performance Max with before-and-after creative
When you have real before-and-after smile photos and short video, Performance Max can put them in front of parents and adults across YouTube and Discover, not just the search results page.
Remarketing with payment-plan messaging
Braces and Invisalign run into the thousands, so most families compare a few practices before booking. A remarketing ad mentioning financing or a payment plan often closes the hesitant ones.
Call-only for free-consult booking
A campaign built to get 'free orthodontic consultation' searches straight on the phone with your scheduling desk, since a booked consult slot is worth more than a filled-out form that sits unanswered.
What Google Ads costs for orthodontists.
Average cost per click: $8.00
The 2026 search advertising benchmarks published by LocaliQ with WordStream put the average cost per click for the Dentists & Dental Services category, which orthodontics sits inside, at $8.00.
Average conversion rate: 10.67%
That benchmark shows about 10.67% of clicks becoming a lead. In orthodontics a lead is a booked consult, not a signed case: the treatment start happens after your team presents the plan and the price.
What an $8,000 a month budget looks like
At $8.00 a click, $8,000 buys around 1,000 clicks. At a 10.67% conversion rate, that's roughly 107 consult leads across both the parent and adult audiences. Our fee is 10% of the budget, so that's $800 a month, no markup on the ad spend itself.
Average cost per lead: $72.97
The category's average cost per lead is $72.97, and a single braces or Invisalign case is worth $4,000 to $7,000, so even a costlier lead pays for itself many times over on one treatment start. This figure is a category average, not a guarantee for your practice.
How we set up Google Ads for an orthodontic practice.
01
Tracking before spend
Call tracking and form tracking go live before launch, tagged separately for the parent audience and the adult audience so you know which one is actually filling your consult chair.
02
A landing page per audience
Kids' braces and adult clear aligners get their own pages with their own photos and pricing language, so the ad and the page speak to the same buyer.
03
Negatives, search terms, and tracked calls
We check the real search terms triggering your ads weekly, cut the ones that waste budget, and confirm every consult call ties back to the campaign and audience that produced it.
Google Ads FAQ for orthodontists.
Most single-location practices start between $3,000 and $10,000 a month, depending on how competitive your city is and how many open consult slots you have. We recommend a specific number in your free proposal.
Yes, if you have open consult slots and want treatment starts that don't rely entirely on dentist referrals. Because a single case is worth thousands, even a modest number of extra consults a month can be worth the spend.
Search for the buying-intent terms, remarketing for families comparing practices, and call-only for people who just want to book a free consult. Performance Max is worth adding once you have strong before-and-after creative.
Most practices see the first consult bookings within the first two weeks of launch. It takes closer to a month for us to see which term set, parent or adult, is producing your best treatment starts.
10% of your ad budget, with a $600 a month minimum, and no markup on what you spend with Google. There is no setup fee and no contract, and if month one disappoints, our fee is waived.
See what Google Ads would cost for your practice.
Tell us your city and your open consult capacity. A free proposal with a specific budget recommendation comes back within one business day.