Google Ads for Plastic Surgeons
Google Ads for Plastic Surgeons filling the cosmetic side of a full-scope practice.
Google Ads is built for the cosmetic side of your practice, where patients search and compare on their own, not the reconstructive side, where physician referrals and insurance authorization still do most of the work. Trying to run both through one ad only serves half the practice.
- 10% of ad spend, never a markup
- $600 a month minimum
- 30-day guarantee, cancel anytime
Campaigns built for a practice
The cosmetic pipeline, done right.
Search: board-certified cosmetic queries
“Board certified plastic surgeon near me”, “rhinoplasty cost” and “tummy tuck consultation” are cash-pay, comparison-shopping searches, and the ABPS credential is exactly what separates you from the broader “cosmetic surgeon” listings competing for the same click.
Local Services Ads, where you qualify
Google lists “Plastic surgeon” as an eligible Local Services Ads category. A verified listing runs alongside Search with a Google-backed badge, adding credibility in a decision patients research heavily before booking.
Remarketing to consult-page visitors
Most cosmetic patients compare more than one surgeon before booking a consult. Remarketing keeps your practice visible to them generally, without relying on the before-and-after imagery Google’s ad policy restricts.
Call-only for consult booking
A cash-pay cosmetic patient often wants to ask about financing or recovery time before committing to a consult. Call-only ads route that question straight to your patient coordinator instead of a form.
What Google Ads costs for plastic surgeons.
The category average, sourced
The Physicians & Surgeons category averages, from the 2026 LocaliQ and WordStream search advertising benchmarks, run $4.76 per click, a 12.43% conversion rate, and a $40.04 cost per lead.
What a $9,000 month buys
At $4.76 a click, a $9,000 budget buys close to 1,890 clicks in a month. At a 12.43% average conversion rate, that lands around 235 consult leads on the cosmetic side alone.
Our fee on that budget
Our fee tracks 10% of ad spend, with a $600 a month floor as the backstop, and a $9,000 budget sails past that floor at $900, the figure you would actually be billed, with no markup added to your Google spend.
Reconstructive cases stay a referral channel
Reconstructive cases mostly arrive by physician referral and are billed through insurance with prior authorization, a different pipeline than cash-pay cosmetic search, so this budget and these campaigns are built around the cosmetic side, not as a substitute for referral relationships.
How we set up Google Ads for a plastic surgery practice.
01
Tracking before spend
Call tracking and consult-form tracking go live before your first dollar reaches Google, so every cosmetic consult request, phone or form, gets counted and routed to your patient coordinator.
02
A landing page per procedure
A rhinoplasty search and a tummy tuck search deserve their own pages, since a shared “cosmetic procedures” list under-serves the specific question each patient came in with.
03
Negatives and search terms, every week
We review the search terms triggering your ads every week, adding negatives for “plastic surgeon salary” and reconstructive-only searches better served by a referral, and we track every call back to the keyword that started it.
Plastic surgeon Google Ads FAQ.
Most full-scope practices start between $6,000 and $10,000 a month on the cosmetic side, enough to keep consult volume steady against other board-certified surgeons in the area. We recommend a specific number in your proposal based on your procedure mix and open surgical capacity.
It is worth it for the cosmetic side, where patients search and compare surgeons directly. It is not the right tool for reconstructive volume, which still runs mostly on physician referrals and insurance authorization, so that side of the practice keeps growing through referring-physician relationships instead.
Search on board-certified, procedure-specific terms carries the most weight. Local Services Ads, general remarketing and call-only ads support it around the cosmetic consult funnel.
Search and call-only campaigns typically start producing consult requests in the first one to two weeks after tracking and landing pages go live. A Local Services Ads listing can take longer while Google verifies your license and background check.
Whichever is higher, 10% of your ad spend or a $600 a month floor, is what we charge, and every dollar you spend with Google goes to Google with nothing marked up. The 30-day guarantee means a first month that misses the mark costs you no management fee.
See what Google Ads could bring your cosmetic consult calendar.
Tell us your procedure mix and open surgical capacity, and we will follow up within one business day with a real budget number and a projected lead range.