Google Ads for Roofers
Google Ads for Roofers that wins the storm rush.
After a storm, homeowners search for a roofer within hours, and Google Ads can put your company at the top of that search before the neighborhood's other three roofing trucks show up. It can't replace being the first inspection actually booked, which is what wins the job.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built for storm spikes and full replacements.
Search: repair and replacement terms
Campaigns split between 'roof leak repair' for urgent damage and 'roof replacement cost' for homeowners planning a full-ticket job, each bid according to what that job is worth.
Local Services Ads
Google verifies your license and insurance, then places your company at the top for 'roofer near me' with a Google-guaranteed badge, paid per lead instead of per click.
Call-only for storm-damage moments
A dedicated campaign for 'storm damage roof repair' and 'roof leak now' that rings your office directly, since a homeowner with an active leak wants a fast answer, not a website to browse.
Remarketing to insurance-claim researchers
Many homeowners spend days researching how insurance claims work before booking an inspection. A remarketing ad keeps your company visible while they figure out the claim process.
What Google Ads costs for roofers.
Average cost per click: $8.33
Roofing falls under the Home & Home Improvement category, and the 2026 search advertising benchmarks published by LocaliQ with WordStream put its average cost per click at $8.33.
Average conversion rate: 8.05%
That benchmark shows about 8.05% of clicks turning into a lead. Storm-damage terms tend to convert faster than routine repair or replacement terms, since urgency drives the click straight to a call.
What a $10,000 a month budget looks like
At $8.33 a click, $10,000 buys around 1,200 clicks. At an 8.05% conversion rate, that's roughly 97 leads a month. Our fee is 10% of the budget, so that's $1,000, and we never mark up what you actually spend with Google.
Average cost per lead: $90.92
$90.92 is the benchmark's average cost per lead across every home-improvement trade tracked, not a guarantee for roofing specifically. It is a fraction of what a five-figure roof replacement is worth, so a real qualified lead is cheap relative to the job.
How we set up Google Ads for a roofing company.
01
Tracking before spend
Call tracking and form tracking go live before launch, so every inspection request can be traced back to the exact ad and search term that produced it.
02
A landing page per job type
Repairs, full replacements, and storm-damage insurance work each get their own page, so a homeowner comparing quotes sees content built for their exact situation.
03
Negatives, search terms, and tracked calls
We review the real search terms triggering your ads weekly, cut the ones that bring in tire-kickers or out-of-area requests, and confirm every inspection call ties back to its campaign.
Google Ads FAQ for roofers.
Most companies start between $4,000 and $12,000 a month, with the higher end common right after storm season when competition for the same searches spikes. We recommend a specific number in your free proposal.
Yes, especially around storm season when demand spikes fast and being the first company to book the inspection often wins the job outright. It's a strong complement to insurance-claim referral work, not a replacement for it.
Local Services Ads for pay-per-lead visibility, Search for replacement and repair terms, and call-only for active storm damage. Remarketing keeps you visible to homeowners still working through the insurance process.
Most roofing companies see the first inspection requests within days of launch, especially after storm activity. It takes a few weeks longer to see which job type and search terms are producing your best-value work.
Management costs 10% of what you spend, at least $600 a month, with no margin on the spend. We start with no setup fee, no term, and a 30-day promise that you do not pay if it fails.
Get the real number for your company before you spend a dollar.
Let us know the territory you cover and your capacity for new jobs. One business day later you have a free proposal and a real number to start with.