Google Ads for RV Dealers
Google Ads for RV Dealers for buyers who research for weeks.
An RV is a decision most buyers treat like a mortgage, cross-shopping floor plans and financing for weeks before they ever visit a lot. Google Ads gets you into that research window, but it won't fill a service bay that only gets marketed during the spring rush.
- 10% of ad budget, $600 CAD or $450 USD monthly minimum
- No markup on what you spend with Google
- 30-day guarantee: pay only if it works
Campaign mix
Built for a sale and a service calendar that run on different clocks.
Performance Max for unit inventory
Your live inventory feed powers ads across Search, Display, and YouTube automatically, so a specific travel trailer or fifth wheel shows its real photo and price to someone already comparing floor plans online.
Search: floor plan and tow-rating terms
Buyers search by floor plan, slide-out count, and tow rating months before they search a brand name. Campaigns built around those comparison terms catch a buyer mid-research, not just at decision time.
Search: service-bay terms
Spring de-winterizing and fall winterizing drive the service bay's busiest weeks, on a calendar that has nothing to do with new-unit sales season. A separate campaign keeps the parts counter and service bay marketed all year, not just during the sales rush.
Remarketing to weeks-long researchers
Nobody buys an RV on the first visit. Remarketing keeps your lot in front of someone who looked at three floor plans and a financing calculator last week and hasn't decided yet.
What Google Ads costs for an RV dealership.
Average cost per click: $2.27
The 2026 search advertising benchmarks published by LocaliQ with WordStream put the Automotive, For Sale category's average cost per click at $2.27, low relative to the size of the purchase, since this category spans everything from compact cars to Class A coaches.
Average conversion rate: 6.01%
6.01% is the share of clicks this category turns into a lead, based on the same benchmark row, a normal rate for a purchase this considered: most clicks are still researching, not ready to fill out a form on visit one.
What a $6,500 a month budget looks like
At $2.27 a click, $6,500 buys around 2,863 clicks a month. At a 6.01% conversion rate, that's roughly 172 leads. Our fee is 10% of the budget, and $6,500 is already above where our $600 CAD minimum applies, so the fee is $650 CAD, 10% of spend, not the floor.
Average cost per lead: $44.26
$44.26 a lead is the Automotive, For Sale average, a category running from compact cars to six-figure coaches. Whatever your own number lands at, a financed sale is the real measure of a campaign here, not the raw lead count.
How we set up Google Ads for an RV dealership.
01
Tracking before spend
Every call, form, and financing application gets a tracking line attached before the campaign spends its first dollar, so a lead counts the same way whether it starts as a phone call or a credit application.
02
A landing page per floor plan class
Towables, fifth wheels, and motorized coaches each get their own landing experience matched to how that buyer actually shops, instead of one inventory page treating every unit type the same.
03
Negatives, search terms, and tracked calls
We split sales searches from service searches every week so a de-winterizing query never wastes budget meant for new-unit shoppers, with every call linked back to the exact campaign that generated it.
Google Ads FAQ for RV dealers.
Most single-lot dealerships start somewhere between $4,000 and $8,000 a month, split across sales and service campaigns. Your inventory size and market will shape the exact number in your proposal.
Yes, particularly for reaching buyers during the weeks-long research window before they visit a lot. It won't replace the RV show circuit, but it keeps your service bay and parts counter marketed the other nine months of the year.
Performance Max for live inventory, paired with Search built around floor plan and tow-rating comparisons. A separate service-bay campaign and remarketing to slow-deciding shoppers round out the mix.
Most dealerships see their first tracked leads within the first two weeks. Because this is a considered purchase, expect a longer gap between a first click and a signed sale than you'd see in most retail categories.
You pay 10% of your ad budget as our fee, floored at $600 CAD or $450 USD a month, with every dollar you spend on Google going to Google, no markup added. There's no contract, no setup fee, and a 30-day guarantee: an underperforming first month waives our fee.
See what Google Ads would cost for your dealership.
Send us your inventory size and service capacity. We'll turn around a free proposal, real budget number and all, within one business day.