Gun Crimes Defense Marketing From the ATF knock to the arraignment, make every firearms inquiry a signed case.
From the roadside stop to the ATF interview, one team builds the site, buys the ads, runs the SEO and AI visibility, and manages the follow-up.
- Ads split by charge — felon-in-possession, illegal carry, straw purchase & federal § 924(c) searches
- A site that proves you handle their exact charge, not a blended "weapons" page
- Every call and form traced back to whether it became a signed retainer
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
-
High-intent search
“Illegal carry attorney near me”
-
The call comes in
Often within hours of the arrest or the ATF interview
-
Retainer signed
Case moves to intake before the arraignment date
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of your ad budget — our whole Google Ads fee
- 10% of your ad budget — our whole Google Ads fee Floored at $600 a month, with every dollar of your spend reaching Google — we never add a markup.
- setup fees, month to month, no contract
- $0 setup fees, month to month, no contract Cancel anytime — no contract to break — and you don't pay at all if the first 30 days don't deliver.
- for your site, ads, SEO, AIO, follow-up & reviews
- 1 team for your site, ads, SEO, AIO, follow-up & reviews No juggling five vendors who've never dealt with an ATF trace request or a red-flag hearing.
Every figure here matches what's posted at /pricing — nothing changes once you sign.
Why Growth Stalls
What actually slows a weapons-charge pipeline down.
A dismissed charge doesn't advertise itself.
-
A “weapons charges” tab doesn't separate a first ticket from a federal indictment
A first-time carrying-without-a-license stop, a felon-in-possession charge tied to an old prior, and a federal § 924(c) enhancement for using a firearm during another offense sit on entirely different rungs of the same statute book.
-
Firearm-charge clicks cost like the mandatory minimums attached to them
“Felon in possession lawyer” and “federal firearms attorney” sit near the top of legal-industry cost-per-click, and a chunk of that spend goes to searchers who were only checking whether their case even qualifies for a public defender.
-
An ATF search warrant or a red-flag seizure doesn't wait for office hours
A firearm case can start with a 6am ATF knock over a straw-purchase investigation, a late-night traffic stop that turns up an unregistered handgun, or a sheriff serving an extreme-risk protection order while the owner is at work.
-
Nothing on your site says whether you'd fight the search, not just the sentence
Most gun cases turn on whether the stop or the search was legal, whether the ATF's trace on the firearm and the chain of custody actually hold up, and whether a client facing a felony conviction can ever get their Second Amendment rights back.
Your growth engine
Five channels, aimed at the exact charge on tonight's arrest report.
-
Custom Website
Splits felon-in-possession, illegal carry & straw purchase onto their own pages
-
Google Ads
Live within days of the arrest
-
SEO
Ranks without costing you per click
-
AI Search
Named when someone asks an AI who handles their charge
-
Email Marketing
Keeps a case warm between arrest and arraignment
More signed weapons-charge cases
Google Ads · PPC
Ads that speak to the exact charge on the arrest report. Live before they call the next firm on the list.
Compliant campaigns for felon-in-possession, illegal carry, straw-purchase, and federal § 922(g)/§ 924(c) searches, live at the top of Google within days of the arrest, with every call and click tracked through to whether it became a signed retainer.
- Compliant campaigns split by charge type, not one blended "gun crimes" ad
- Landing pages written to the exact charge — carry violation, straw purchase, or federal indictment
- Call-level tracking tied back to the specific keyword that actually produced a retainer
Sponsored
www.yourgundefensefirm.com
Firearm Charge Attorney · Available 24/7 · Free Consultation
Arrested on a firearm charge? Speak to a defense attorney before you speak to police. Felon-in-possession, illegal carry, straw purchase & federal cases. Confidential consultation — call now.
- Felon in Possession
- Straw Purchase Defense
- Federal Charges
Call (214) 555-0182
www.competitor-gundefense.com
Affordable Criminal Defense
-
Whitfield Firearm Defense Law
You5.0 5.0 out of 5 stars, · 148
“They challenged the stop itself, and the felon-in-possession charge never made it past the suppression hearing.”
-
Cole & Marsh Criminal Defense
4.9 4.9 out of 5 stars, · 203
“Picked up at 1am after the ATF search and had a plan for me before sunrise.”
-
Ashworth Defense Group
5.0 5.0 out of 5 stars, · 171
“They walked me through getting my gun rights back after the case closed — I didn't even know that was possible.”
Local SEO
SEO for the searches that follow an arrest. The map pack decides who gets that first call.
The three listings in the map pack get most of the calls when someone searches “gun possession lawyer near me” from a courthouse hallway or a holding-cell phone.
- Map-pack rankings for felon-in-possession, illegal carry, straw purchase & trafficking searches
- Case pages detailed enough to prove real firearms-charge experience
- A review profile that reassures someone calling scared, right after an arrest
High-Intent Visibility
What gets typed into Google right after a firearm arrest.
Whether it's a roadside stop, an ATF search warrant, or a red-flag order served at the door, almost everyone reaches for their phone before they call a lawyer.
Page one of Google & Bing
Search terms that shape the pages and campaigns we build around your specific charge mix.
- gun crimes defense attorney near me
- felon in possession of a firearm lawyer
- illegal gun possession lawyer near me
- weapons charge attorney [your city]
- federal firearms lawyer 922(g) 924(c)
- ATF straw purchase defense attorney
- red flag law gun seizure lawyer
- unlawful carry of a weapon lawyer
- ghost gun charge attorney
- restore gun rights after felony lawyer
Google Search · Bing Search
Recommended by AI search
AI-visibility work so an assistant names your firm when someone asks about a firearms charge or a red-flag order.
- “Who's the best gun crimes defense lawyer near me?”
- “Recommend a felon in possession attorney in [your city] with a free consultation.”
- “Who should I call after an ATF search or interview?”
- “Can I get my gun rights back after a felony conviction?”
- “What happens at a red flag law / extreme risk protection order hearing?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These sample searches illustrate the approach — actual keyword targets are scoped to your practice's charge mix, market, and competition. Rankings and AI visibility build over months, not overnight.
Email Marketing
Follow-up that keeps a firearms case from going cold. So the follow-up call still comes back to your firm.
A federal firearms case can stretch across many months between the arraignment and a plea or trial date, and it's common for someone to call two or three firms before picking one.
- A response the same day, even for a call that comes in overnight
- Case-stage updates in plain language when the docket or a hearing date changes
- Check-ins after a case closes that bring referrals and repeat calls back
-
Your consultation is confirmed, Marcus
Thursday at 2pm — bring your citation, any ATF paperwork, and your firearm's registration if you have it.
Consultation -
Update on your case
The suppression hearing is set — here's what it means for your charge.
Case Update -
Would you share a few words?
Your review helps the next person facing a firearms charge find their way to us.
Review Request
Proof, not promises
Know which call became a signed retainer — and which didn't.
Every call, form, and ad dollar is tagged at the source, so you always know which firearms-charge campaigns are actually filling your docket.
Lead & Case Tracking From the arrest to the signed retainer
Every inquiry — a website form, a search ad click, or a call from a jail's phone system — gets logged, tagged to its source, and followed up automatically, so a caller who's still comparing firms doesn't quietly end up retaining whoever answered fastest.
Real-time source attribution
See which campaign or keyword produced each inquiry, so budget shifts toward what's actually filling your felon-in-possession, illegal carry, and federal-case docket.
Automated intake follow-up
A caller who isn't ready to retain on the first call still hears from your firm again, respectfully, until they decide.
ROI Tracking What a signed firearms case really costs
Every signed retainer traces back to the specific campaign and charge type that produced it, so instead of guessing, you can see in dollars what it costs to land a carry-violation case versus a federal one.
True cost per signed case
Ad spend, calls, forms, and retainers sit side by side in one view, so the cost of your next case is never a guess.
Charge-type ROI
Felon-in-possession, illegal carry, straw purchase, and federal charges are tracked as separate lines, so you can see exactly which charge type is worth chasing harder.
Call Analysis A missed call shouldn't cost you a retainer
Most firearms clients call more than once before they retain, frequently overnight in the hours right after a stop, a raid, or an ATF interview.
Call recording & scoring
Calls are recorded and scored against what actually happened next, so you can coach your intake team from real conversations instead of guesses.
Missed-call recovery
An unanswered call after hours triggers an instant text back within seconds, so the caller hears from your firm before they scroll to the next search result.
Review Generation What a searcher checks before they dial
Someone facing a firearms charge has usually already read your reviews by the time they dial your number.
Automated review requests
Once a case resolves, one well-timed, low-pressure request goes out for a Google review.
Reputation monitoring
New reviews across Google and the legal directories land in one dashboard, so you can respond fast and protect the name clients check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
-
Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
Open the live demo → -
Sterling Justice Law
No fee unless we win · Legal
Open the live demo → -
Aspen Family Law
Compassionate counsel for life's milestones · Legal
Open the live demo → -
Harbourlight Immigration Law
A clear path, step by step · Legal
Open the live demo → -
Cornerstone Capital
Fiduciary planning across generations · Finance
Open the live demo → -
Crescent Loans
Funded in 24 hours · Finance
Open the live demo →
Straight answers
Marketing for gun crimes defense firms, without the mystery
Our pricing is fully public. Google Ads management runs 10% of your monthly ad budget, floored at $600/mo, and every dollar of that budget still reaches Google — we don't mark up spend. SEO is billed at $50 per page per month, with a 10-page minimum to start. Websites come as one of eight flat, one-time packages, from $1,500 up to $20,000 and beyond — the breakdown lives at /websites. Setup costs $0, nothing is under contract, and you'll have a proposal in hand within one business day of telling us about your firm.
If calls come in right after an arrest but stall before a retainer gets signed, if felon-in-possession or trafficking keyword spend disappears without a case to show for it, or you can't say which channel actually filled last month's docket, an agency is worth the cost. We build the site, the compliant ads, the SEO, and the follow-up that keep firearm cases arriving while you're preparing a suppression motion. If your caseload is already exactly where you want it, you may not need one yet.
It owns every channel that can turn a firearm arrest into a signed case — the website, compliant Google Ads across felon-in-possession, illegal carry, straw-purchase, and trafficking searches, local and AI-search visibility, and the follow-up and review requests that come after a case resolves — run as one connected system instead of separate vendors who've never spoken to each other.
Look for one that's fluent in firearm-charge specifics: call tracking that follows every inquiry to a signed retainer, ads and pages built inside your state bar's advertising rules, and case pages that speak to the actual charge — a first-offense carry stop reads nothing like a federal § 924(c) enhancement. Keep ownership of your site, your ad accounts, and your data, and ask how results get measured in signed cases, not form fills.
Google Ads can put calls on your line inside the first couple of weeks, which matters given how often someone decides who to call the same night as an arrest. SEO, AI visibility, and reviews take closer to 3 to 4 months to build real traction, usually turning into steady case flow by month 6 to 8. Running both tracks from day one covers the gap between them.
One team runs your website, ads, SEO, AI search, follow-up, and reviews, so there's no vendor pointing at a different vendor when something breaks. Pricing is posted in public, setup runs $0, nothing is under contract, and your site, ad accounts, and case data stay yours the whole time. If the first 30 days don't produce results, you don't pay for them.
Google Ads management sits at 10% of your ad budget, floored at $600/mo, with no markup layered on top — your spend reaches Google untouched. SEO runs $50 per page per month, with a 10-page floor. A website is a single flat payment from a menu of eight packages spanning $1,500 to $20,000+, laid out at /websites. Setup costs nothing, the arrangement runs month to month, and an itemized proposal follows within a business day.
Yes. A call or a form fill isn't a client on its own, so every inquiry gets tracked through to what it becomes — which is what tells you your real cost per signed gun case, not a cost per click that doesn't mean much by itself.
Yes. Every ad, landing page, and review request is written inside your state bar's advertising rules from the first draft — no promised outcomes, nothing that reads like a guaranteed result — so the marketing brings cases in without putting your license in front of a grievance panel.
Yes. Felon-in-possession, illegal carry, straw purchases, NFA/Form 4 violations, and federal § 922(g) or § 924(c) charges are searched differently and carry very different stakes, so each gets its own page and its own campaign depending on which charge types you want more of. Someone searching right after an ATF interview sees proof you handle federal firearms cases specifically — not a page that never mentions them.
Yes. Website forms, call tracking, and campaign data connect to whatever intake or case management platform your firm already runs — Clio, Filevine, Litify, and similar tools all integrate — so a new inquiry lands in your pipeline automatically instead of sitting unopened.
Your firm does, entirely. The website, the ad accounts, and every bit of client data belong to you, and the whole relationship runs month to month. If we ever stop working together, you walk away with all of it intact.
That depends on which of the eight packages at /websites fits your firm — a focused intake page moves fast, a full custom build with separate pages for every charge type you handle takes longer. Either way, your proposal spells out a real timeline before you commit, setup costs nothing, and you'll hear from us at every step.
Free Proposal
Let's build your firearms-defense pipeline.
Tell us about your firm and the charge types on your docket, and we'll send a plan within one business day — $0 to start, month to month, and a 30-day guarantee behind it.
- A plan built against our public rate card, not a guess
- A no-cost read on your current site and map-pack standing
- A reply from someone who works firearms-defense accounts, inside a business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Get your firearms-case growth proposal.
Tell us which charge types make up your docket — felon-in-possession, illegal carry, straw purchase, federal — and we'll send a plan to grow your pipeline, plus an honest look at your current site. $0 setup, no obligation.