Implementations / Clio Grow to Google Ads
Send Clio Grow intakes to Google Ads.
A law firm running Clio Grow needs Google Ads to know when an inquiry actually becomes a signed matter, not just a form submission. We build that using Clio Grow's own webhook, since the common Zapier shortcut does not reach this product.
- 10% of ad budget, $600 a month minimum
- No contracts, month to month
- 30 day guarantee on the first month
The workflow
What connects a Clio Grow intake to a Google Ads conversion.
The field map
We trigger on a matter being created from a qualified intake, or on a signed engagement if your firm wants a firmer signal, and decide with you whether an estimated matter value should carry over as the conversion amount.
The identity match
A hidden field on your intake form saves the gclid to the lead record the moment they click through from a Google ad, so a matter opened weeks later, common in personal injury and family law, can still be matched back to that click.
Where the data enters
Clio Grow documents its own REST API and a webhooks endpoint that posts a signed notification whenever a matter or contact is created, updated, or deleted, verified with a signature header so we can trust the delivery genuinely came from Clio. Zapier's own Clio app is worth naming here only to rule it out: it connects to Clio Manage, the practice management side, and does not support Clio Grow at all, so this build runs on Clio Grow's documented webhook directly.
How failures surface
Google Ads reports a rejection rate inside its own conversion import summary. On the Clio Grow side, a webhook that stops arriving is the first thing we check in Clio's own delivery log before assuming the middleware step has a problem.
What we check before you trust the numbers.
Access we need first
Admin access to your Clio Grow account to register the webhook, plus admin rights in Google Ads to set up the conversion action. We do not need access to case files or privileged matter notes beyond the intake stage itself.
What gets delivered
A registered Clio Grow webhook with signature verification, the middleware step formatting the event for Google Ads' offline conversion import or enhanced conversions, and a written note on exactly which intake stage triggers it.
The acceptance test
We move one real test intake through the trigger stage and confirm it appears in Google Ads' conversion reporting within the platform's normal import window, with the correct value attached and the signature verified.
What is out of scope
We do not touch your intake questionnaire, conflict checks, or how your staff qualify a lead as a real matter. We build one accurate signal from the stage you choose, nothing about your firm's intake process itself.
How we build it.
01
Audit
We check your current Clio Grow pipeline, confirm which stage best represents a real signed matter for your firm, and review whether a gclid is captured anywhere on your intake form today.
02
Build
We register the webhook in Clio Grow, build the signature check and middleware step, add the gclid capture, and configure the matching conversion action in Google Ads.
03
Verify
A real test intake runs through the trigger stage, and we confirm it lands correctly in Google Ads' reporting with a verified signature before calling the build finished.
Clio Grow and Google Ads, answered.
No. Zapier's own Clio app connects to Clio Manage, the practice management product, not Clio Grow. This build runs on Clio Grow's own documented webhook instead, since Zapier does not reach it.
It confirms a notification genuinely came from Clio Grow and was not altered in transit. We verify it before trusting any payload used to fire a Google Ads conversion.
A signed matter is usually the stronger signal, since an intake alone can include leads your firm never takes on. We help you pick based on how your firm actually screens cases.
No. We send that a matter was opened and, if you choose, an estimated value. Case details, conflict information, and privileged notes stay entirely inside Clio Grow.
Clio updates its developer documentation on its own schedule. We re-test with a real intake after any change we notice, and confirm the numbers before your reporting leans on them again.
Get your Clio Grow to Google Ads workflow scoped.
Tell us which Clio Grow stage means a real signed matter for your firm and whether you already capture a gclid anywhere. A fixed price for the build comes back in a free proposal, within one business day.