Insurance Agency Software Growth From spreadsheet comparisons of AMS360 and EZLynx to agencies that renew past year one.

Nothing's hidden behind a sales call. Google Ads management costs 10% of your monthly ad spend, with a $600/month floor, and that ad budget goes to Google in full — we don't add a markup on top of what you're already spending. SEO work is priced per page: $50/page/month, 10-page minimum to start. A custom site runs one of eight fixed packages, $1,500 to $20,000+ depending on scope (full list at /websites). No setup charge, no annual lock-in, and a proposal built around your actual numbers lands within one business day.

Probably, if any of this sounds familiar: your cost per signed agency has crept up over the last few quarters, trials go dark right around the carrier-download setup step, or most of your new agencies still come from an existing client's referral rather than anything you're actively running. Any one of those is usually worth more than what the engagement costs to fix. We handle the landing pages, the paid and organic acquisition, and the onboarding sequence so your team can stay focused on the product instead of chasing marketing. If your funnel already converts and renews without help, there's nothing here you need.

Everything between an agency principal's first search and a signed, renewing account. That means the product site and comparison landing pages, Google and LinkedIn campaigns aimed at agency principals and office managers, the “AMS360 alternatives” and “EZLynx vs HawkSoft” content that wins the shortlist before a demo's booked, and the onboarding sequence that gets carrier downloads and commission tracking working before an agency's next renewal cycle. SearchPod runs all of it, not just the piece that's easiest to bill for.

Look at what they measure success by — signed agencies, or just click volume and impressions. A good fit can walk you through how a signup traces to real cost per signed agency and to renewal, not just a form-fill count. Push on whether they actually understand agency behavior — why a principal won't touch a new AMS mid-renewal-season, or what E&O exposure a missed endorsement creates. And confirm ownership up front: your website, ad accounts, and agency data need to sit under your company, full stop. A candidate who can't speak specifically to carrier downloads or comparative rating when pitching your homepage copy is guessing at this category, not selling into it.

Expect the first trial and demo requests from paid campaigns inside the first few weeks — that part moves fast. AMS comparison and “alternatives to” rankings are the slower build: plan on roughly 3–4 months before they're showing up on page one, and they keep climbing after that without added spend. The number that matters most, though — trials actually converting into agencies that renew past year one — usually takes 6–8 months to show its real shape, since onboarding and the renewal-season email have to do their part too.

One team runs your site, ads, SEO, AI search, and renewal email, so nothing falls into the gap between three separate vendors — and we measure ourselves against signed, renewing agencies, not sessions or impressions. Every price is published, there's no annual contract, setup costs nothing, and your website, ad accounts, analytics, and agency data belong to you from day one, not us.

The published rates on our pricing page don't move — what shifts is scope, based on whether you're selling mostly self-serve trials to independent agencies or longer sales-assisted demos to agency networks and MGAs. Walk us through your platform and current funnel and we'll send back a proposal with real numbers inside one business day.

Trials, demos, and signed agencies. A traffic report tells you nothing about whether an agency principal actually started a trial. Every landing page is built to move toward a signup, and each one traces back to the exact campaign that produced it — so what you see is real cost per signed agency and a real trial-to-paid rate, not a vanity session count.

Yes, though the two look nothing alike in practice. A single-location independent agency usually just signs up for a self-serve trial on its own, which is why landing pages and activation email carry most of that motion. An agency network, cluster, or MGA moves slower — ownership and IT sign-off come first, and a sales-assisted demo is expected — so that segment gets deeper comparison content and a longer nurture track. Since most AMS vendors sell into both at once, we build the split around your real customer base instead of assuming an even mix.

We're not the ones setting up IVANS connections or migrating a book of business — that work belongs to your product and support team. What we do know is that a carrier-download connection left half-finished, or client records that never fully moved over, is usually why a promising trial goes cold. So your site and onboarding messaging address that head-on instead of pretending it's a non-issue. Any specific claims about carrier integrations or data handling stay with your product team, not our copy.

Yes, fully. The website, the ad accounts, the analytics, the agency records — all of it sits under your company's name, not SearchPod's. It's month to month, and walking away later means nothing has to be handed back or migrated.

Yes. Trial and demo data routes into whichever system runs your pipeline today — HubSpot, Salesforce, or an internal analytics setup — so nothing about attribution breaks between the first ad click and an agency that's still renewing years later.

Most AMS and insurtech sites we build launch in about 2–4 weeks from kickoff. What actually determines the pace is how quickly you can get us product screenshots, your positioning against AMS360, EZLynx, and the rest, and one round of feedback — we'll give you a real date before any work starts.