Turn more high-intent searches into qualified matter inquiries.

Google Ads runs 10% of your ad budget with a $600/month minimum, and none of your ad budget is marked up — the full amount goes straight to Google. SEO starts at $50 per page, with a 10-page minimum each month. A custom website is a one-time cost, with eight packages from $1,500 to $20,000+ depending on scope (see /websites for the full breakdown). There's no setup fee, and it's month-to-month with a 30-day guarantee. We'll send an exact plan in a free proposal within one business day.

If your pipeline depends entirely on newsroom referrals and press-freedom hotlines, or you can't tell which channel produced last quarter's engagements, an agency pays for itself. We build the site, ads, SEO, and follow-up that bring in journalists, publishers, and creators who need media counsel — so you spend your time on the matter, not chasing marketing. If referrals already keep you at capacity with the right kind of work, you may not need one yet.

It handles every channel that brings in direct media-law inquiries. SearchPod builds your site and brand, runs Google Ads, wins search and AI search visibility, and automates follow-up — one connected system feeding your pipeline, with one team accountable for all of it.

Pick one that understands the practice: tracking that ties every inquiry to its source, and you keeping ownership of your site, ad accounts, and data. Skip generalists who treat a First Amendment firm like any local business and lock you into their platform. Ask how they prove ROI in qualified matter conversations, not raw leads.

Google Ads can bring in inquiries within the first few weeks — useful when a journalist just received a cease-and-desist letter and needs counsel now. SEO, AI search, and content build over 3–6 months into steady inquiries you don't pay per click for. Running both from day one is the fastest, most stable path.

Your website, ads, SEO, AI search, and email run as one connected system — not several vendors pointing fingers at each other. Pricing is public, with no hidden markup on ad spend and no setup fee. Month-to-month, no lock-in, and you own your site, ad accounts, and data.

Yes — a form fill from someone with a general defamation gripe isn't the same as a journalist facing a real cease-and-desist letter or a publisher needing pre-publication review. We build the intake questions and follow-up that surface the matters that actually fit your practice, so you're not sorting through traffic to find the real engagements.

Yes. We can build campaigns and pages around retained newsroom counsel work, or around the freelance journalists, authors, podcasters, and newsletter writers who've never had in-house legal support and search for help on their own — whichever mix you want to grow, and we can run more than one at once.

No. We never name a client, an outlet, or the specifics of a pending dispute, subpoena, or cease-and-desist letter — your marketing builds credibility by clearly explaining your practice areas and process, not by referencing matters that would breach confidentiality.

Yes. From day one, every call and form is tracked to its source, so you know your true cost per qualified inquiry — and whether defamation defense, pre-publication review, or First Amendment litigation brings your best engagements.

Yes. Your forms, call tracking, and campaigns plug into your CRM or practice-management software — Clio or similar — so every inquiry lands where your team can respond fast.

100%. Your website, brand assets, ad accounts, and client data stay yours — no proprietary platforms, no lock-in. If we ever part ways, everything leaves with your firm.

Most media and First Amendment law sites — with pages for defamation defense, pre-publication review, and anti-SLAPP work — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You get a clear timeline up front and updates at every stage.