NIL Lawyer Marketing Agency Be the firm that answers before the deadline hits.

Nothing here is quoted case-by-case. Google Ads management runs 10% of whatever you put toward ad spend each month, with a $600/mo minimum and no markup — every dollar of your budget goes to Google. SEO runs $50 per page per month, with a 10-page minimum. A new website is a one-time build, priced across eight packages from $1,500 to $20,000+ (full breakdown at /websites). There's no setup fee, no long-term contract, and if the first 30 days don't work out, you don't pay for them. Send us a few details about your practice and a real proposal lands in your inbox within one business day.

If new clients only show up when a compliance office, a coach, or another attorney happens to send one your way, and you couldn't say which channel produced last month's new engagements, that's the gap an agency closes. We build the website, ads, SEO, and review pipeline that reach the families who have an offer in hand and nobody specific to call — so your time goes to deal review, not to managing five vendors. If your referral network already keeps you fully booked, you may not need this yet.

It's every channel that turns a search into a signed client, run as one job instead of five separate ones. We build your site, run Google Ads around your busiest deal types, work your local and AI-search rankings, and handle the follow-up and review requests that come after an engagement closes — with one team you can actually call when something needs to change.

Ask three things: can they tie every new client back to the exact campaign that produced them, does their copy state plainly that you're licensed counsel and not an NIL agent or collective rep, and do you keep your website, ad accounts, and data if you ever leave. Skip anyone who talks about your practice the way they'd talk about a plumber's. Ask specifically how they'd handle a family who's never hired a sports lawyer before.

Google Ads can be booking consultations within a couple of weeks, which matters when a family is racing a signing deadline. SEO, AI search, and your review count build more slowly — usually 3 to 4 months before rankings move, and 6 to 8 months before that turns into a dependable flow of consults you're not paying per click for. Starting both on day one gets you the quick wins and the longer pipeline at the same time.

One team runs your website, ads, SEO, AI search, email, and reviews, so nobody's pointing at somebody else's dashboard when something's not working. Every new client traces back to what actually brought them in. Our pricing is posted on the site, not quoted after a sales call. And you stay month-to-month, owning your site, ad accounts, and client data the entire time.

Yes. A form submission that goes nowhere isn't worth much to a practice like yours. We build the reporting and follow-up that trace every inquiry through to whether it actually became a signed engagement, so you can tell which campaign is filling your calendar and which one is just filling an inbox.

We build your site and your search presence around the one fact that actually separates you: you're licensed to negotiate, draft, and enforce a contract, and you owe your client a legal duty an agent or a collective rep doesn't. Said plainly, on the page, that's usually what turns a wary parent into a signed client.

Yes. The rules haven't sat still since 2021, and the 2025 revenue-sharing settlement added a contract type that didn't exist the year before it. We update your site and content as your practice areas shift, so a family never reads a page describing a version of NIL law that's already out of date.

Yes. Forms, call tracking, and campaign data feed straight into whatever you already run — Clio, Lawmatics, or another legal CRM — so an inquiry reaches your team fast enough to matter when a family is working against a signing deadline.

Entirely. Your website, brand assets, ad accounts, and client records belong to your firm, not to us — nothing sits on a platform you'd have to fight your way out of. If we ever stop working together, everything goes with you.

Most NIL practice sites — with dedicated pages for collective-agreement review, revenue-share contracts, and entity formation — launch in 2 to 4 weeks, depending on scope and how quickly content and feedback come back from your side. You'll have a timeline before we start and an update at every stage, not silence until launch day.