Turn more high-intent searches into qualified fund inquiries.

Google Ads runs 10% of your ad budget with a $600/month minimum, and none of your ad budget is marked up — the full amount goes straight to Google. SEO starts at $50 per page, with a 10-page minimum each month. A custom website is a one-time cost, with eight packages from $1,500 to $20,000+ depending on scope (see /websites for the full breakdown). There's no setup fee, and it's month-to-month with a 30-day guarantee. We'll send an exact plan in a free proposal within one business day.

If your pipeline depends entirely on referrals, or you can't tell which channel produced last quarter's engagements, an agency pays for itself. We build the site, ads, SEO, and follow-up that bring in GPs and portfolio companies looking for outside counsel — so you spend your time on the fund and the deal, not chasing marketing. If referrals already keep you at capacity with the right size of client, you may not need one yet.

It handles every channel that brings in direct fund and portfolio company inquiries. SearchPod builds your site and brand, runs Google Ads, wins search and AI search, and automates follow-up — one connected system feeding your pipeline, with one team accountable for all of it.

Pick one that understands fund and deal work: tracking that ties every inquiry to its source, and you keeping ownership of your site, ad accounts, and data. Skip generalists who treat a fund formation practice like any local business and lock you into their platform. Ask how they prove ROI in qualified engagements, not raw leads.

Google Ads can bring in inquiries within the first few weeks — useful when an emerging manager or portfolio company is on a timeline and ready to talk now. SEO, AI search, and content build over 3–6 months into steady inquiries you don't pay per click for. Running both from day one is the fastest, most stable path.

Your website, ads, SEO, AI search, and email run as one connected system — not several vendors pointing fingers at each other. Pricing is public, with no hidden markup on ad spend and no setup fee. Month-to-month, no lock-in, and you own your site, ad accounts, and data.

Yes — a form fill from someone exploring a small search fund isn't the same as a GP raising an institutional buyout fund and ready to talk. We build the intake questions and follow-up that surface engagements worth your time, so you're not sorting through traffic to find the real inquiries.

Yes. We can build campaigns and pages around fund formation for GPs and emerging managers, ongoing portfolio company counsel, or general outside counsel work — whichever mix you want to grow, and we can run more than one at once.

No. We never publicize live fundraises, name LPs or portfolio companies, or reference fund terms or performance — your marketing builds credibility through your firm's general experience and approach, not case studies that would breach confidentiality.

Yes. From day one, every call and form is tracked to its source, so you know your true cost per qualified inquiry — and whether fund formation, portfolio company work, or general counsel brings your best engagements.

Yes. Your forms, call tracking, and campaigns plug into your CRM or practice-management software — Clio or similar — so every inquiry lands where your team can respond fast.

100%. Your website, brand assets, ad accounts, and client data stay yours — no proprietary platforms, no lock-in. If we ever part ways, everything leaves with your firm.

Most private equity and fund formation sites — with pages for fund formation, portfolio company counsel, and outside general counsel work — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You get a clear timeline up front and updates at every stage.