Private Equity Lawyer Marketing Agency Turn GP searches into signed engagement letters.

Google Ads management is billed as a flat 10% of whatever you commit to ad spend each month, with a $600 monthly floor — we never mark up the media budget itself, so every dollar you set aside for Google goes to Google. SEO work is priced per page at $50/month, with a 10-page floor to start. Websites are quoted once, as a one-time build ranging $1,500 to $20,000+ across eight fixed packages (full scope breakdown at /websites). Setup costs nothing, contracts run month-to-month, and a 30-day guarantee backs the engagement. Ask for a proposal and expect a firm number within one business day.

If fund administrators and placement agents already keep your calendar full with the right size of GP, you may not need one. But if a slow quarter means waiting for someone to remember your name, an agency closes that gap — we build the site, ads, SEO, and follow-up that bring emerging managers and portfolio companies to you directly, so your time goes to LPAs and closings instead of chasing your own pipeline.

It runs every channel that produces a direct fund or portfolio inquiry instead of a referral you're waiting on. SearchPod builds the site, runs the ad campaigns, wins organic and AI search, and automates the follow-up that keeps a manager warm through a long raise — one team accountable for the whole pipeline.

Look for tracking that ties an inquiry back to the keyword or referral that produced it, and a setup where you keep the site, ad accounts, and data if you ever leave. Avoid a generalist agency that treats fund formation like a personal-injury practice, or that locks your content into their platform. Ask how they measure success in signed engagement letters, not raw traffic.

Ads can put you in front of a manager or portfolio company within weeks — useful when someone's mid-raise and needs counsel now. SEO, AI search, and fund-specific content build slower, usually 3–6 months, but keep producing inquiries you're not paying per click for. Most firms run both from the start rather than waiting on one.

Site, ads, SEO, AI search, and follow-up run as one system with one team behind it, instead of separate vendors who don't coordinate. Pricing is public and the ad budget is never marked up. No setup fee, no long-term contract, and your firm keeps the site, ad accounts, and data at all times.

Yes — a search-fund operator exploring a single small acquisition isn't the same lead as a GP raising an institutional-size fund and ready to sign. We build intake that separates the two early, so partner time goes to the raises and add-ons actually worth taking on.

Yes. We can build separate campaigns and pages for GP-side fund formation, ongoing portfolio company counsel, or general outside counsel work — and run more than one at the same time if that's the mix you're growing.

No. Nothing we publish names an LP, states a commitment size, references fund performance, or identifies a portfolio company. Credibility comes from how clearly your firm explains LPA structure and closing process in general terms — never from a case study that would breach confidentiality or ILPA norms.

Yes. Every call and form is tracked to its source from day one, so you can see your real cost per qualified inquiry — and whether fund formation, portfolio company work, or general counsel is producing your best engagements.

Yes. Forms, call tracking, and campaign data connect to whatever you already run it through — Clio or similar practice-management software — so a new inquiry reaches your team without anyone re-entering it by hand.

Completely. The site, brand assets, ad accounts, and every inquiry stay under your firm's ownership — nothing sits on a proprietary platform you'd lose access to. If we ever stop working together, all of it leaves with you.

Most fund and portfolio sites — with separate pages for fund formation, portfolio company counsel, and general outside counsel — launch in roughly 2–4 weeks, depending on how quickly content and feedback move. You'll get a timeline up front and a status update at each stage.