RFP packs
RFP packs you can hand to any agency.
Each pack spells out one engagement: what is in scope, what you must give the vendor, what you own at the end, and how to score the proposals. Use them with us or with anyone.
Copy the pack into your own document, delete what does not apply, and send it to every agency you are considering. Our commercial interest is disclosed on each pack; the acceptance tests are the ones we agree to ourselves.
RFP packWordPress website build RFP: what to hand any developer before they quoteBuilding or rebuilding on WordPress? A free RFP covering plugin and hosting scope, admin access, site ownership, a launch security check, and the maintenance questions quotes skip.RFP packWebsite redesign RFP: the pack you can send to any agencySend this free website redesign RFP to any agency: exact scope, required access, who owns the finished site, launch checkpoints, and a bid comparison sheet.RFP packWebsite maintenance and hosting RFP: the pack for ongoing site careA free RFP for ongoing website maintenance and hosting: backup schedule, plugin updates, SSL renewal, incident response time, and domain ownership terms.RFP packShopify store build RFP: the pack for any developer you're evaluatingBuilding or migrating to Shopify? A free RFP covering theme and app scope, admin access, theme ownership, a launch checklist, and the app-fee questions quotes skip.RFP packSEO-safe website redesign RFP: the pack that protects your rankings during a rebuildProtect existing rankings during a rebuild: this free RFP forces a written redirect map, a full URL crawl, content parity checks, and a post-launch recovery test.RFP packSaaS demand generation RFP: the pack for hiring an agency to build your pipelineA free RFP for hiring a SaaS demand generation agency: scope, CRM access, ownership, milestones, and a scoring rubric built around trial-to-paid data.RFP packReview management program RFP: the pack to send any reputation vendorA free, editable RFP for hiring a review management vendor: scope, required access, data ownership, milestones and a scoring rubric buyers can use today.RFP packReputation recovery RFP: the pack for fixing a review or listing crisisA free RFP for reputation recovery: no review gating, genuine vs. policy-violating reviews, duplicate GBP listings, and review velocity acceptance tests.RFP packReal estate team marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a real estate marketing agency: scope, access, ownership, milestones, and a scoring rubric built for MLS and lead routing.RFP packPrivate school marketing RFP: the pack for hiring an agency to run admissions marketingA free RFP for hiring a private school marketing agency: scope, access, ownership, milestones, and a scoring rubric built for the admissions cycle.RFP packPerformance Max and Shopping RFP: the pack for handing over your product feed and campaignsA free RFP for Performance Max and Shopping campaigns: Merchant Center feed health, asset groups, brand exclusions, ROAS goals, and acceptance tests.RFP packNonprofit marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a nonprofit marketing agency: scope, access, ownership, milestones, and a scoring rubric built for donor and grant program rules.RFP packNational SEO RFP: the pack for a multi-region or multi-state campaignFor multi-region and multi-state campaigns: a free national SEO RFP covering keyword scope, content ownership, growth checkpoints, and the duplicate-content questions to ask first.RFP packMulti-location Google Ads RFP: the pack for franchises and multi-branch businessesFor franchises and multi-branch businesses: a free RFP covering per-location budget splits, separate lead tracking, account ownership, and the questions that expose inexperience.RFP packMedical clinic marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a medical clinic marketing agency: scope, access, ownership, milestones, and a scoring rubric built for healthcare ad rules.RFP packMarketing retainer RFP: the pack for an ongoing monthly engagementA free RFP for an ongoing marketing retainer: scope, change orders, reporting cadence, contract length, and a scoring rubric that weighs clarity over price.RFP packMarketing audit RFP: the pack for a full account audit of ads, SEO and trackingA free RFP for a standalone marketing audit: scope, read-only access, a severity-ranked findings report, and a scoring rubric to compare bidders fairly.RFP packLocal Services Ads management RFP: the pack for handling your Google Screened leadsA free RFP for Local Services Ads management: background checks, license verification, the lead dispute window, budget model, and lead quality acceptance tests.RFP packLocal SEO RFP: the pack you hand any bidding agencyA free local SEO RFP: exact scope, Google Business Profile access rules, who stays the profile owner, and a visibility checkpoint any agency can be held to.RFP packLaw firm marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a law firm marketing agency: scope, access, ownership, milestones, and a scoring rubric built for bar advertising rules.RFP packLanding page program RFP: the pack for an ongoing landing page buildFor an ongoing landing page program feeding ad campaigns: a free RFP covering page cadence, ad account access, page ownership, conversion checkpoints, and testing questions.RFP packHome services marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a home services marketing agency: scope, access, ownership, milestones, and a scoring rubric built for dispatch and seasonality.RFP packGoogle Business Profile management RFP: the pack for hiring someone to run your listingA free RFP template for hiring a Google Business Profile manager: scope, access, ownership, milestones, and a scoring rubric to compare bidders fairly.RFP packGoogle Ads management RFP: what every bidding agency has to answerA free Google Ads management RFP: campaign scope, account ownership rules, reporting checkpoints, a bid-scoring sheet, and the fee questions no agency should dodge.RFP packGA4 and GTM setup RFP: the pack for any analytics vendor you're vettingSetting up or fixing GA4 and GTM: a free RFP covering event scope, account access, property ownership, an accuracy checkpoint, and the consent questions to ask.RFP packFranchise marketing program RFP: the pack for hiring a vendor across multiple locationsA free RFP for franchise or multi-location marketing: brand standard compliance, local pages and ads, ownership per location, and a scoring rubric.RFP packEmail marketing program RFP: the pack for any agency running your listFor an ongoing email program of flows and campaigns: a free RFP covering flow scope, platform access, list ownership, deliverability checkpoints, and compliance questions.RFP packEcommerce SEO RFP: the pack for a Shopify, WooCommerce, or Magento storeFor online stores on Shopify, WooCommerce, or Magento: a free ecommerce SEO RFP covering feed scope, platform access, data ownership, and the questions quotes usually skip.RFP packDental practice marketing RFP: the pack for hiring an agency to run your marketingA free RFP for hiring a dental marketing agency: scope, access, ownership, milestones, and a scoring rubric built for how dental patients search.RFP packCustomer portal RFP: the pack for a login gated account areaA free RFP for a login-gated customer portal: authentication, data privacy rules, data residency, account recovery, and CRM or billing integration.RFP packCustom web app RFP: the pack for a build beyond a marketing websiteA free RFP for a custom web application build: tech stack disclosure, source code ownership, staging environments, accessibility standard, and milestone acceptance tests.RFP packCRM integration RFP: what any integration vendor should answer before you signConnecting your website and ads to a CRM: a free RFP covering field scope, platform access, data ownership, a lead-matching checkpoint, and portability questions.RFP packConversion tracking implementation RFP: the pack for fixing tracking with any vendorWhen forms, calls, or sales are not tracking correctly: a free RFP covering every conversion type, account access, ownership, an accuracy checkpoint, and verification questions.RFP packContent program RFP: the pack for hiring an ongoing content writer or agencyA free RFP for hiring a content writer or content agency: scope, cadence, ownership of drafts and pages, acceptance tests, and a scoring rubric.RFP packBrand and website RFP: the pack for hiring one vendor to do bothA free RFP for a combined branding and website project: ownership of logo files and code, milestones, acceptance tests, and a fair scoring rubric.RFP packBooking system build RFP: the pack for scheduling and appointmentsA free RFP for a booking or scheduling system build: tool selection, calendar sync, timezone handling, deposits, cancellations, and no-show rules.RFP packB2B lead generation RFP: the pack you can send to any agencyA free, editable B2B lead generation RFP: scope, CRM access, data ownership, MQL and SQL milestones, and a scoring rubric to send to any agency.RFP packAnalytics dashboard RFP: the pack for one dashboard that shows leads, cost and revenueA free RFP for a marketing analytics dashboard: data sources, metric definitions, refresh frequency, and acceptance tests that check the numbers against source systems.RFP packAI search optimization RFP: the pack for hiring someone to work on ChatGPT, Gemini, and AI Overviews visibilityA free RFP for AI search or GEO work: real deliverables, access needed, acceptance tests, and questions that catch vendors overselling AI visibility.RFP packAgency transition and takeover RFP: the pack for switching marketing agencies without losing anythingA free RFP for switching marketing agencies: admin access transfer, historical data export, an overlap window, and acceptance tests before you cancel the old contract.